Follow DRNO on...
In the US, four former employees of neuromarketing specialist EmSense have set up Eye Faster LLC; a new firm which will offer mobile eye tracking services and shopper research solutions. More
In the US, EmSense's Chief Analytics Officer Elissa Moses has left the company to join Ipsos as EVP for Neuroscience and Emotion. She starts her new job on January 3rd. More
Neuromarketing specialist EmSense may be sold and/or broken up, according to reports in the press and comments by one of its senior execs. The firm is said not to be taking any new project work, pending the results of sales negotiations. More
Neuromarketing firm EmSense has partnered with store-based shopper research specialist Fifth Dimension, to measure shoppers' emotional and cognitive engagement when making buying decisions. More
US neuromarketing firm EmSense has launched what it describes as the world's first 'in-home' research panel employing neuroscience technology, using its EmBand headset device to measure positive/negative emotional response and cognitive engagement. More
US neuromarketing firm EmSense has appointed industry veterans Meinhard Hausleitner, Andrew Kennelly, Lynn Sarnoff and Valerie Gauthier to its market research team, which is led by Chief Analytics Officer Elissa Moses. The firm has also outlined a number of new product initiatives. More
US-based neuromarketing research specialist EmSense has opened a European headquarters in central London, where it has recruited Sue Nosworthy as SVP, European Research Director and Maria Domoslawska as VP, Digital and Media Research. More
Brainwave measurement specialist EmSense Corporation has launched a new neuromarketing measurement device, the EmBand 24â„¢, which it claims 'overcomes many limitations of using medical EEG for market research'. More
Brainwave measurement technology firm EmSense has raised $9m in Series C funding, which it will use to continue its global expansion in support of its many market research partners, and develop a bio-sensory in-home panel - which it claims will be the first of its kind. More
TNS Magasin has launched a service focusing on understanding shoppers who don't buy the products in front of them, identifying and analysing attrition amongst shoppers at every stage of the process. More
Shopper behaviour consultancy TNS Magasin has combined EEG (electroencephalography) and eye tracking technologies to capture shoppers' emotional and cognitive responses at what it describes as 'an unprecedented level of detail'. More
In the US, consumer specialist Perception Research Services International (PRS) and neuroscience firm EmSense have partnered to offer bio-sensory measures within quant packaging research studies. More
Brainwave measurement technology firm EmSense Corporation has hired Mark Mallardi as Senior Vice President of Sales and Marketing. More
In the US, EmSense – which creates physiological and brainwave measurement technology – has appointed Timothy Carlisle as SVP of Sales, to expand the firm's client portfolio and support development of its suite of media engagement measurement products and services. More
Register (free) for Daily Research News
REGISTER FOR NEWS EMAILS
To receive (free) news headlines by email, please register online
