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Social media video measurement specialist Visible Measures has launched a new metric called 'Engaged Viewing Time', to help brands and marketers assess and increase the ROI of their branded video campaigns. More
Video audience analytics firm Visible Measures has partnered with customer data 'onboarding' specialist LiveRamp, to enable brands to utilize their off-line data for targeted digital media campaigns. More
US-based video analytics firm Visible Measures has launched a feature called the Industry Forecaster, which predicts video viewership trends for specific industries, up to 28 days into the future. More
US-based video analytics firm Visible Measures has launched a suite of measurement and analytics tools called True Reach Planner, to provide an understanding of consumer attention across video ad content and on competitor spend. More
US-based video analytics firm Visible Measures has launched a '100% viewable video' solution, which it claims will guarantee the MRC and IAB viewability standard of 50% of pixels in-view for at least two continuous seconds. More
In the US, online video audience measurement software and services firm Visible Measures has closed a $7m investment round. More
According to reports in the US press, Boston-based video analytics firm Visible Measures has made up to 30 members of its team of 130 redundant, across a number of areas of the business. More
US-based video analytics firm Visible Measures has partnered with Publicis agencies VivaKi and Starcom MediaVest Group (SMG) to develop Contagion, a platform for planning and measuring video campaigns. More
US-based video analytics firm Visible Measures has opened a research center specifically to analyze the impact of choice-based video campaigns - those where a person has to press the 'play' button to watch - against those on mainstream media such as television or online video. More
US-based video analytics firm Visible Measures has closed a $21.5m round of funding, which it plans to use to accelerate worldwide growth and adoption of its platform among advertisers and video publishers. More
US-based video analytics firm Visible Measures has received Media Rating Council (MRC) accreditation for a range of its metrics, designed to track paid, owned, and earned media video performance online. More
US-based video analytics firm Visible Measures has added another $13m in financing to the $32m won previously, and will use the money for product development and expansion of its staff. More
US video specialist Visible Measures has appointed former Head of Google Analytics Sales / Enterprise Paul Botto as General Manager of its analytics and measurement businesses. More
US video analytics specialist Visible Measures has promoted Seraj Bharwani to the role of Chief Analytics Officer, overseeing the mining of the firm's patented platform and 'Viral Reach Database' of online video advertising. More
In the US, video analytics specialist Visible Measures has launched an ad network which will enable advertisers to buy user-initiated views aired in social media videos. More
Video analytics firm Visible Measures has incorporated HTML5 video measurement into its existing services, to enable analysis of video content and ads consumed on next-generation mobile devices such as Apple's iPad, iPhone and iPod Touch. More
US-based video analytics firm Visible Measures has launched a web-based application for benchmarking online video ad campaigns and content performance. More
US-based video analytics firm Visible Measures has secured an undisclosed amount in Series C financing from DAG Ventures, which invests in Internet video and media technology companies. The firm has also appointed Tom Brennan as Chief Financial Officer. More
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