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US-based customer experience management specialist Market Force has launched a mystery shopping app called Eyes:On, through which shoppers can view available assignments in their area, and submit shopping audits from their mobile devices. More
US customer intelligence provider Market Force Information has sold its general merchandising and in-store audit services to retail merchandising specialist The SPAR Group. Terms of the deal were not disclosed. More
US-based customer intelligence firm Market Force Information has launched two cinema monitoring services to help Hollywood studios measure the success of their movie trailers. More
US-based customer intelligence firm Market Force Information has raised $15m, which it plans to use to grow both organically and through acquisitions. This follows last week's acquisition of UK-based mystery shopping specialist Retail Eyes. More
US-based customer intelligence firm Market Force Information has bought into Europe with the acquisition of UK-based customer experience and mystery shopping provider Retail Eyes. Terms were not disclosed. More
US customer intelligence firm Market Force Information has recruited 300,000 consumers for the launch of its AnswerForce research panel, developed to tap respondent attitudes and brand awareness as well as identify industry trends. More
Market Force Information, a provider of customer experience and intelligence data, has acquired Winnipeg, Canada-based Tell Us About Us (TUAU) which specializes in customer experience measurement. More
US customer experience insights firm Market Force Information has appointed Mark Newhall as its new Chief Operating Officer, with overall responsibility for operations and technology. More
US customer insights firm Market Force Information, which bought mystery shopping provider Shop'n Chek in 2006, has acquired marketing agency Certified Marketing Services (CMS), and aims to create an integrated suite of mystery shopping, direct customer feedback, and analytics services. More
Colorado based Market Force Information has announced the acquisition of major mystery shopping provider Shop'n Chek, Inc. The acquisition is described as 'a platform... to launch Market Force's growth strategy', hinting at more mystery shopping buys as well as investment in technology. More
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