Ipsos has launched an Out of Home (OOH) advertising solution promising to help users assess and optimise OOH creative in as little as 24 hours. More
In Amsterdam, recently-acquired Ipsos I&O has appointed former Aegon Netherlands research leader Jürgen Warnecke as Team Lead Financial Services. More
Ipsos has launched InnoExplorer, which uses generative and analytical AI to help clients accelerate innovation cycles 'from months to days' and improve success rates. More
In a deal described as 'a world-first industry collaboration between media industry measurement bodies', OzTAM audience data for BVOD - the streaming and catch-up services offered by TV broadcasters - is to be integrated into Ipsos iris, the approved currency of IAB Australia. More
Ipsos North America has appointed former Worthix and GfK exec Rogerio Monteiro as SVP / Senior Client Officer More
Ipsos has reported organic, constant currency revenue growth of 8.8% for the fourth quarter of 2023, and 3% for the full year, with operating profit stable at an all-time high of 13.1%. More
Longtime Ipsos exec and current Global Head of Audience Measurement Liz Landy is to leave the company at the end of this month. Daniel Wong-Chi-Man will step up to Lead the Audience Measurement Service Line globally, while Ipsos iris leader James Oates will add responsibility for the business in the UK. More
Ipsos has appointed former Ofcom and Aviva exec Kerri-Ann O'Neill as Chief People Officer for UK and Ireland. More
Ipsos India has expanded the role of Archana Gupta, adding responsibility for Shopper Research and for developing the firm's base of young talent; and has hired former NIQ exec Malavika Mani as Executive Director, servicing large accounts in the west zone. More
Ipsos has appointed Ziad Issa as the new Media CEO in the MENA region, succeeding Elie Aoun who has decided to step down after 32 years at the company. More
Ipsos has appointed former Kantar and Mintel exec Dale Beaton as head of its Brand Health Tracking (BHT) Service Line in the UK. More
Former Ipsos and Gartner senior exec Lorenzo Larini has joined Advertising Resource Management (ARM) software firm MINT, headquartered in Milan, as Global CEO. He replaces founder Andrea Pezzi, who moves to a new role as Chairman. More
Ipsos India has appointed Shrutika More as Country Service Line Leader for the Creative Excellence vertical, with immediate effect. She joins from pharma firm Abbott Healthcare. More
Ipsos has acquired analytics and data visualization company Jarmany, which is based in Kingston-upon-Thames, UK. More
Ipsos has announced the acquisition of I&O Research, described as the largest research agency in the public sector in the Netherlands. More
Ipsos India has appointed former Nielsen exec Unni Hariharan as Executive Director leading its Tech and Ecommerce business. More
Ipsos has appointed Eleni Nicholas as Chief Client Officer, with seats on the firm's Executive Committee and Group Management Committee. More
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