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Mumbai, India-based digital tech and customer experience solutions provider Datamatics has announced the acquisition of Salesforce services firm Dextara Digital. More
MCI, a tech-enabled business services conglomerate headquartered in Miami Beach, FL, has agreed to acquire Atlanta, GA-based Market Force Information, whose range of CX solutions includes customer feedback surveys, mystery shopping, operational audits and competitive benchmarking. More
'Intelligent workforce insights' firm Sapience Analytics has received a 'large' amount of new growth funding for its platform, which informs managers about employee activity across their enterprise, promoting cost management and operational efficiency. More
In London, data-driven CXM company Merkle has launched a dedicated UK and Ireland Salesforce practice, promising clients the tools to optimise their use of data to enhance the customer experience. More
CRM software giant Salesforce has announced a series of new data and AI-powered tools designed to enhance shopper experience by giving merchandisers and marketers a real-time understanding of customer behavior and preferences. The solutions are based on the firm's Einstein 1 Platform. More
Founder Ross McCray is stepping down as CEO of VideoAmp, with former Discovery and Fox exec Peter Liguori joining as Executive Chairman and ex-Nielsen man Peter Bradbury as Chief Commercial and Growth Officer. The company will also cut almost 20% of its staff, according to reports. More
Nielsen is planning to lay off 9% of its global workforce, in order to cut costs and 'realign revenue'. Employees received the news in a statement issued on Wednesday, and the cuts are expected to affect around 1,000 members of staff. More
Marcoms network Dentsu and its data-driven customer experience management (CXM) firm Merkle have partnered with CRM firm Salesforce to help brands use generative AI to deliver, manage and optimize connected customer experiences. More
In the US, workforce intelligence company Axuall has raised an undisclosed amount of Series B-1 investment from healthcare venture capital firm Frist Cressey Ventures, which it will use to solve the problems of process inefficiencies, workforce shortages, and onboarding delays. More
Global membership association ESOMAR has launched a task force to address the use of artificial intelligence in the research, insights and analytics sector. More
CRM software giant Salesforce has partnered with consulting division Deloitte Digital to offer business clients help in deploying AI in CRM functions. More
In India, martech platform Wondrlab has acquired a 51% stake in offshore software development company Cymetrix, which specializes in Salesforce consulting and data analytics. Terms of the deal were not disclosed. More
US CRM giant Salesforce is launching two tools - Marketing GPT and Commerce GPT - to help users personalize every campaign and shopping experience with generative AI. More
Global trade association ESOMAR is to lose the services of CEO Parves Khan, who has announced she will leave at the end of June, and will focus on charitable and non-exec work before taking up a new as-yet unannounced role. She will also join a new ESOMAR AI Taskforce. More
Following the news that it filed for bankruptcy in February, US-based ad tech and data company Big Village has sold its Insights and Agency business units to holding company Bright Mountain Media for approximately $20m. More
SurveyMonkey parent Momentive has reported revenue up 8% to $480.9m for full year 2022. The rise is the net effect of rapid growth in the 'sales-assisted' segment - up 27% to $181.3m - while self-serve business remained flat at $299.6m. However the firm says it will also cut 14% of its workforce. More
New York-based investor Leeds Equity Partners has paid an undisclosed sum for Gartner's TalentNeuron, which provides human capital data and insights subscription solutions. More
Force Marketing, which provides lifecycle marketing solutions for the automotive industry, has launched a customer data platform (CDP) called Audience IQ, promising to help auto dealer groups improve customer experience and ROI. More
Finnish commercial broadcasters MTV Oy and Sanoma Media Finland have signed a contract with data integration and research consultancy services provider dataBreeders to develop Total TV advertising measurement and currency, which will launch in 2023. More
CRM software giant Salesforce is to cut around 10% of its workforce. The firm says increasing its headcount by some 30% in 2021 (to around 73,500) was a mistake - 'too many... leading into this economic downturn'. More
Insights and CX platform DISQO has appointed Scott Henderson, a Salesforce veteran of more than twenty years, as its new Chief Financial Officer. More
Customer experience management specialist Sprinklr has extended its partnership with Salesforce, promising clients a more complete view of their customers. More
New York-based Revelio Labs has raised $15m in a Series A round of funding, which it will use to expand its offering for corporate HR and strategy. More
Hong Kong-based DOOH (digital out-of-home) performance marketing automatization tool Displayforce has raised EUR 500k in a pre-seed round of financing, which it will use to expand further into Europe and enhance its sales and marketing. More
In New York, people analytics platform Knoetic has raised $36m in a Series B round of funding, which it will use to hire for its Product, Engineering, and go-to-market teams. More
In the US, tech research and advisory firm Information Services Group has launched the ISG Experience Assessment Center, to evaluate the health of business relationships and the quality of workforce experiences. More
In the US, the Federal Trade Commission has filed a lawsuit against attribution and measurement solutions company Kochava, claiming its sells sensitive geolocation data from mobile devices. Kochava says it's fully compliant and is now suing the FTC in return. More
US-based talent management and insight software provider HireRoad has acquired workforce analytics platform PeopleInsight for an undisclosed sum. More
Canadian survey software provider Voxco has added three new features to its platform - Word Import, Close the Loop, and Text Analytics, to help users gather feedback, measure sentiment, and uncover and act on insights. More
In the UK, the Information Commissioner's Office (ICO) has fined facial recognition firm Clearview AI more than £7.5m for using images of people in the UK, and elsewhere, collected from the web and social media to create a global online database. More
Employee performance management and engagement start-up Mesh has raised $11m in a Series A round of funding, which it will use to build a global team for further expansion across the US and APAC region. More
In the US, digital advertising technical standard-setting body the IAB Tech Lab has launched a Privacy Enhancing Technologies (PETs) Working Group, in response to the industry's need to develop alternatives to third-party cookies and other identifiers. More
Management consulting firm Mastersolve has sold its customer relationship management (CRM) and customer experience (CX) practice to marketing automation software developer Faye. Terms of the deal have not been disclosed. More
Amsterdam-based people analytics platform Crunchr has raised an undisclosed amount of funding from specialist SaaS investor Oxx, to be used to add predictive analytics capabilities, treble headcount within eighteen months, and fuel international expansion including the opening of a US office. More
Data-driven CXM and marketing firm Merkle has appointed Floris Oranje as UK Salesforce Practice Lead, and head of parent company dentsu's CXM Service Line in the country. More
Professional services giant Accenture has agreed to acquire Japan-based eCommerce customer experience (CX) agency Tambourine, for an undisclosed sum. More
Following the recent decision of Facebook / Meta to delete its facial analysis data, a joint probe by the UK Information Commissioner's Office and its Australian counterpart the OAIC has found facial recognition provider Clearview AI in breach of privacy regulations. More
In the US, recent Nielsen critic the Video Advertising Bureau (VAB) has launched the Measurement Innovation Task Force, comprising a group of research, analytics and insights execs who it says will design and deliver best practices and standards for the national TV ad industry. More
London-based data and analytics recruitment agency Harnham Group has launched a new business called Rockborne, to train and place the 'next generation' of graduates. More
In New York, workforce intelligence provider Revelio Labs has raised $4m in a seed round of funding, which it will use to expand its offer beyond investment management to corporate HR and strategy. More
In New York, facial recognition start-up Clearview AI has raised $30m in a Series B round of funding, which values the company at $130m. More
Professional services giant Accenture has acquired consultancy Workforce Insight, which offers a range of advisory, analytics and technology services for workforce management (WFM) and human capital management (HCM). Terms of the deal were not disclosed. More
Former Toluna execs Mark Simon and Lowell Ricklefs have just advised on the sale of employee listening platform TINYpulse to employee wellbeing firm Limeade, through their mergers and acquisitions (M&A) advisory consultancy Traction Advising. More
US-based online survey software provider QuestionPro has expanded to Canada by opening an office in Toronto, where Dan Jackson has been named Managing Director. More
Accenture's specialist Federal Services division (AFS) is to acquire Novetta, which applies insights and technologies to transform how defense, intelligence and law enforcement organizations use big data. Terms of the deal have not been disclosed. More
London-based B2B loyalty and incentive programme provider Motivforce has promoted Nick Merry to the role of Global Chief Executive Officer, replacing co-founder David Cox, who is now the company's Chairman. Merry is based in Sydney, Australia More
Online survey software provider QuestionPro has hired employee understanding specialist Sanja Licina as President of its Workforce Experience division, with overall responsibility for driving growth, product development and client satisfaction. More
Britain's decennial census, taking place (other than Scotland) next month, will for the first time ask people if they are a veteran of the armed forces. More
SurveyMonkey has announced that its CX solution GetFeedback will integrate with cross-channel shopper personalisation platform Salesforce Commerce Cloud. More
Mobile app measurement and attribution platform AppsFlyer has announced that Salesforce Ventures has joined its roster of investors, in a late extension to its $210m Series D round of funding, which closed in January. The funding values AppsFlyer at $2bn. More
Swedish eye tracking business Tobi has sold its assistive technology Smartbox business to CareTech, which provides specialized social services for adults and children with special needs, following an order by the UK Competition and Markets Authority (CMA). The price paid was £13.4m. More
The Information Commissioner's Office (ICO) has launched a public consultation on draft Statutory Guidance outlining how it will regulate and enforce data protection legislation in the UK. The consultation will remain open until 5pm on Thursday 12th November. More
In the US, project management, survey fieldwork and tech provider Research for Good (RFG) has appointed long-time Kantar exec Rich Silva as Chief of Staff, charged with overseeing the firm's operational growth. More
In New York, the ARF (Advertising Research Foundation) has set up a charitable program called 'ARF WIDE: Workforce Initiative for Diversity and Excellence', aiming to improve the diversity of the workforce across the research/analytics, media and advertising industries. More
In the US, project management, survey fieldwork and tech provider Research for Good (RFG) has launched a suite of data acquisition and research tools called DataForce. More
The Royal Statistical Society (RSS) has launched a 'task force' to provide its collective expertise to UK national and devolved governments and public bodies, regarding statistical issues during the Covid-19 pandemic. More
In the US, IT and business process consultancy Cognizant has acquired US-based digital marketing agency Lev, which provides data-driven insight and personalization across the customer journey. Terms of the deal were not disclosed. More
CRM software giant Salesforce has acquired personalisation software firm Evergage for an undisclosed sum. More
Digital products and services provider Grazitti Interactive, which helps companies manage their CRM, marketing automation, online communities and analytics capabilities, has opened new offices in Sunnyvale, CA; Seattle, WA; and Edmonton, Canada. More
In Scotland, Glasgow-based data insights and analytics consultancy GenAnalytics has launched a gender pay gap analysis tool, to help companies deliver greater equality and diversity across the workforce. More
Mobile measurement and fraud prevention specialist Adjust has acquired the Force Operation X (F.O.X) smartphone advertising effectiveness measurement tool from its creator, Japanese marketing agency CyberZ. Terms of the deal have not been disclosed. More
Oracle is streamlining its Data Cloud (ODC) unit, with job cuts totalling 10 to 15% of its staff, according to reports. More
SurveyMonkey is to acquire customer experience management company GetFeedback for approximately $68m, to help enterprise customers act on customer insights. Salesforce Ventures, an existing investor in both companies, will receive 'equity consideration' in the transaction. More
B2B customer data platform Leadspace has acquired business data solutions firm ReachForce, whose tools include SmartSuite and SmartForms. More
Marketing technology consultancy Lev has partnered with Salesforce-owned marketing intelligence provider Datorama, to launch a Marketing Performance Management practice which will help customers measure marketing effectiveness. More
CRM giant Salesforce has agreed to acquire analytics platform Tableau Software, in an all-stock transaction valued at around $15.7 billion, net of cash. More
San Francisco has become the first US city to ban the use of facial recognition by local agencies, including the city's transport authority and law enforcement officers. More
Confirmit may be headed for new ownership, following a court ruling that shares in the research software firm can be forcibly sold. The ruling is an attempt to recover $320m which the company's Norwegian billionaire owner Alexander Vik owes to Deutsche Bank. More
In the US, CRM software giant Salesforce has set up a $50m artificial intelligence (AI) fund through its Salesforce Ventures corporate investment arm. Funds will be used to help AI start-ups grow their businesses. More
US-based CEM specialist Market Force Information has been acquired by its management, in partnership with investment firm Main Street Capital. More
CRM software giant Salesforce has enhanced its Einstein product with the addition of a portfolio of advanced analytics tools for non-specialist users. More
IBM and Salesforce have entered a global strategic partnership to deliver joint solutions using artificial intelligence. A new practice within IBM Global Business Services will help clients rapidly deploy tools combining IBM Watson's big data with Salesforce Einstein's customer insights. More
In Australia, the Interactive Advertising Bureau (IAB) has set up a Viewability Taskforce, to deliver a consistent understanding of viewability, which it defines as the 'opportunity to see' rather than engagement or ad effectiveness. More
Marketing data giant Salesforce has acquired San Francisco-based cross-screen data management solutions provider Krux. The Wall Street Journal reports that the agreed purchase price was $700m, mixing cash and stock. More
Perth, Australia-based ad agency Marketforce has appointed Alice Manners, until recently CEO of the country's IAB (Interactive Advertising Bureau), as its new Chief Digital Officer. More
In the UK, employee engagement and staff survey specialist IBM Kenexa has partnered with business transformation firm Emenex, to deliver end-to-end survey and consultancy services based on its Smarter Workforce suite of products. More
US-based customer experience management specialist Market Force has launched a mystery shopping app called Eyes:On, through which shoppers can view available assignments in their area, and submit shopping audits from their mobile devices. More
In the US, healthcare analytics provider Springbuk has secured $3.75m of Series A financing, to be used to fuel strategic hiring and product innovation. More
In the US, healthcare data provider CentraForce Health has partnered with Nielsen Scarborough and Kantar Media to add further patient-centric insights to its health intelligence platform. More
In the US, audience-centric marketing intelligence firm CentraForce has set up a new business called CentraForce Health, which will offer consumer insights to the healthcare sector through a platform called Population 360. More
US-based predictive analytics specialist DxContinuum, Inc. has announced a Series A investment round of $4m. More
In the US, mobile data collection and field representative management software specialist VisitBasis Tech has launched a platform for compiling and analyzing large amounts of data. More
Retail and healthcare data giant IRI has partnered with workforce management specialist Gigwalk to provide retail intelligence to CPG brands. More
US software giant Salesforce has launched a new tool which analyzes customer engagement and proactively delivers new recommended content, products or offers to consumers. More
Marketing data giants Adobe and Salesforce have joined investors in social media marketing firm Livefyre, as part of a $47m injection of funding. Livefyre says it will use the money to continue developing its technology and for expansion, including internationally. More
Salesforce, already in the news last week for partnering with SurveyMonkey, has announced its own entry into the analytics market with the launch of a platform called the Wave Analytics Cloud. More
DIY online research firm SurveyMonkey has announced a new app, allowing users to send and analyze surveys from within the widely used Salesforce platform. More
In the UK, Chime Communications-owned Facts International has won the Best Field Force category in the newly launched Market Research Society (MRS) Operations Awards, announced at a party in the McQueen bar in London's Shoreditch last night. More
IMS Health has acquired Belgian-based business intelligence tech company Forcea, with the aim of enhancing its performance management capabilities for hospitals and life sciences clients. Terms were not disclosed. More
US software giant Salesforce has bought enterprise BI and analytics start-up EdgeSpring, for an undisclosed sum, following its reported $2.5bn acquisition last week of marketing software company ExactTarget. More
Workforce analytics company Visier has secured $15m in a series B round of funding, and says it will look to develop more new technology and spread its geographical footprint. More
IBM has announced new workforce-related big data software and services, which it says will help organizations build and maintain their global workforce by analysing data shared by employees and finding trends. More
In the US, B2B data provider ReachForce has acquired cloud-based big data management and predictive analytics firm SetLogik. Terms of the deal were not disclosed. More
US customer intelligence provider Market Force Information has sold its general merchandising and in-store audit services to retail merchandising specialist The SPAR Group. Terms of the deal were not disclosed. More
San Francisco-based predictive employee analytics firm Evolv has closed a $15m Series D round of funding, earmarked for further development of its solutions and continued vertical market and geographic expansion. More
CRM software provider Salesforce has laid off around a hundred staff at its Canadian social media measurement company Radian6 and social media marketing agency Buddy Media, a move it describes as eliminating duplicated roles. More
UK-based data collection agency Perspective Research Services (PRS) has opened a new call centre in St Albans, Hertfordshire, following the closure of its operations in Acton, west London. More
In the US, the FTC has approved inVentiv Health's acquisition of two SDI Health promotional and medical audit businesses from IMS Health; while separately, inVentiv is to acquire outsourcing solutions firm Kforce Clinical Research. More
US-based customer intelligence firm Market Force Information has launched two cinema monitoring services to help Hollywood studios measure the success of their movie trailers. More
Emirates firm SWAT Research Field Force is opening a branch in Abu Dhabi, and has appointed Ghassan Ayan as General Manager for Abu Dhabi, Al Ain and Northern Emirates. More
US-based customer intelligence firm Market Force Information has raised $15m, which it plans to use to grow both organically and through acquisitions. This follows last week's acquisition of UK-based mystery shopping specialist Retail Eyes. More
US-based customer intelligence firm Market Force Information has bought into Europe with the acquisition of UK-based customer experience and mystery shopping provider Retail Eyes. Terms were not disclosed. More
MR associations CASRO and ESOMAR are to join forces to develop and implement a standard promoting consistency and transparency in the online sampling process. More
US customer intelligence firm Market Force Information has recruited 300,000 consumers for the launch of its AnswerForce research panel, developed to tap respondent attitudes and brand awareness as well as identify industry trends. More
CRM software provider Salesforce.com has acquired Canadian social media monitoring firm Radian6, in a bid to help clients track customer trends on social media sites such as Facebook and Twitter. The deal has been valued at around $326m. More
Market Force Information, a provider of customer experience and intelligence data, has acquired Winnipeg, Canada-based Tell Us About Us (TUAU) which specializes in customer experience measurement. More
In the US, employee solutions firm Globoforce has launched a semi-annual survey to provide insights into the current 'pulse' of the US worker, by tracking employee recognition, appreciation and satisfaction. More
Wi-fi data accidentally collected by Google's Street View cars will be deleted 'as soon as possible', according to the office of the UK's Information Commissioner. Separately, US and UK privacy policy unfolds and is criticised; and Tim Berners-Lee expresses fatherly concern. More
US market research association CASRO has established a task force to address the ethical and methodological issues which have arisen since the emergence of social media research. More
In-Q-Tel, the US Government's investment arm, has commissioned social media monitoring firm Visible Technologies to provide the CIA with tools to monitor the millions of posts and conversations on social media such as blogs, YouTube, FaceBook and Twitter. More
Data collection agency Field Force has become the first firm in Australia to join the 'Panel Exchange' sample marketplace operated by Swedish software firm Cint. More
Forrester Research has launched a survey which is designed to uncover the technology adoption habits of information workers ('iWorkers'). More
Arbitron has announced the formation of a task force of radio and advertising industry leaders to develop an ongoing measure of 'affinity', designed to 'reflect the advertising value of the unique relationship listeners have with their stations'. More
US customer experience insights firm Market Force Information has appointed Mark Newhall as its new Chief Operating Officer, with overall responsibility for operations and technology. More
US contact center solutions firm Envision Telephony has launched a speech analytics solution which it says simplifies the processing, search and reporting of speech data from within audio recordings. More
In the US, members of the Association of Hispanic Advertising Agencies (AHAA) have formed a committee to lead an initiative designed to deliver more precise online Hispanic market research data. More
2007 was a mixed bag for US research providers, some reporting impressive growth and others struggling, according to figures in the latest Honomichl 50, just out. Overall, growth was a respectable 6%, the mean of the two previous years, achieved despite a US workforce reduction of c.1,300 among the top 50 firms. More
US customer insights firm Market Force Information, which bought mystery shopping provider Shop'n Chek in 2006, has acquired marketing agency Certified Marketing Services (CMS), and aims to create an integrated suite of mystery shopping, direct customer feedback, and analytics services. More
TNS Healthcare has appointed former GfK exec Larry Olson as VP Practice Leader, Payer Markets and Dennis Callahan, ex-IMS Health, as VP Sales Force Effectiveness. More
London-based Infiniti Research has announced the launch of TechNavio, a broad online business intelligence database for IT industry sales and strategic planning teams. More
GfK HealthCare Asia has successfully completed two pilot surveys for its Sales Force Effectiveness (SFE) program which it says 'drastically alter the playing field for pharmaceutical companies in Asia'. More
In the UK, Royal Mail has extended the closing date for its 4-year research roster tender, worth up to £20 million, to Monday 23rd October. More
Online researcher MarketTools, Inc. has moved its headquarters from Mill Valley, CA to San Francisco. In addition to benefitting from the city's 'accelerated technology and business climate', the firm hopes to tap Silicon Valley's East Bay and South Bay talent pools for staff expansion. More
TNS Healthcare and CACI have today announced a new generation approach for sales force optimisation. It combines TNS' expertise in sales tracking data with CACI's territory optimisation technology to help pharmaceutical companies plan territories. More
Colorado based Market Force Information has announced the acquisition of major mystery shopping provider Shop'n Chek, Inc. The acquisition is described as 'a platform... to launch Market Force's growth strategy', hinting at more mystery shopping buys as well as investment in technology. More
US-based WebSurveyor has released an updated version of its online survey tool. The new release allows users to feed survey information directly into their companies' own applications. It also includes new reporting and list-management features. More
Greenfield Online President and CEO Al Angrisani has announced what he calls a 'major rightsizing initiative', aimed at saving $7m in annual operating costs. The initiative, which involves a loss of 39 jobs and the closing of two offices, follows reports of 'disappointing' financial results for the year to date. More
ACNielsen is to provide its 750-strong MR field force in India with handheld terminals for data collection, representing an investment of INR 100 million ($2.5m). The company hopes the time saved collecting and processing data will speed up the delivery of market information from sixteen days to nine. More
IMS Health has established a global partnership with business intelligence software and services company SAS, to develop leading-edge market intelligence solutions for the pharma and healthcare industry. The first result, IMS Sales Force Effectiveness Precision Suite, is launched this week. More
Four surveys out this week put British workers under the spotlight. ISR finds that most enjoy their work, but many are indifferent to their company's success. MORI finds that private sector workers feel more pride in their organisations than those in the public sector, while RPCushing reveals workers frustrated at the social 'niceties' expected of them. More
Nielsen Media Research has implemented staff training, translation services and other measures recommended by last year's Independent Task Force on Television Measurement. The services are part of a string of measures aimed at better representation of the ethnically and culturally diverse TV audience. More
IRI has bought out the remainder of Mosaic InfoForce, L.P. (MIF), a supplier of in-store audits formed as a joint venture with the Mosaic Group, Inc. MIF measures perimeter merchandising, display, shelf, and front-end store conditions across all classes of retailer. More
Nielsen Media Research yesterday made public, and welcomed, the content of the report of The Independent Task Force on Television Measurement. The Task Force was established last year as an independent body, amid the controversy over Local People Meters and their measurement of the viewing behaviour of people of colour. More
Four new members have this week been added to the TV measurement Task Force assessing Nielsen Media Research's representation of people of colour. Among the four – who arrive just in time for the Task Force's first meeting - is George Takei, alias Star Trek's Mr Sulu. More
The Conference Board has named Jeri Sedlar, noted business author and speaker, as a Senior Advisor. Sedlar will conduct research for the Board on the maturing workforce and leadership issues and will conduct a national series of briefings on the maturing workforce. More
Performance Assessment Network, Inc. ('pan') has announced the appointment of Marc Drizin as Director of Surveys and Workforce Research. Drizin was previously VP of employee loyalty research at Walker Information and is a recognised authority on employee loyalty and engagement. More
Having recently announced the divestiture of Claritas, VNU this week issued a trading update which combines an optimistic assessment of potential for next year with news of widespread cost efficiencies. The latter includes the shedding of almost 700 jobs over the next 3 years in its Marketing Information (MI) group, partly from natural attrition. More
Around forty per cent of US workers would like to leave their jobs for new opportunities in the next 12 months, despite the troubled national economy and a difficult employment market, according to the 2003 Spherion Emerging Workforce Study. More
Around two hundred post offices UK wide will have been visited, anonymously, by a researcher from MORI this Christmas as part of the Postwatch nationwide research survey. This is to gauge the level of service customers received when posting their presents via Royal Mail and Parcelforce. More
US web analytics firm Omniture has made 9% of its 1,200 strong workforce redundant, following its acquisition by Photoshop creator Adobe. More
The MRS in the UK (Market Research Society) has announced the launch of its Accredited Interviewer Training Scheme (AITS), a cross-industry initiative designed to enhance professional standards of interviewing throughout the market research industry and improve the experience for interviewees. More
American agency Greenfield Online has renewed its commitment to maintaining its position as the leading provider of online data collection and infrastructure services in response to recent trends in the marketplace. More
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