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Consumer intelligence firm NIQ has announced the launch of 'Full View - Measurement', a suite of features available within its Discover platform, promising an omnichannel view of data with item-level granularity for retailers, manufacturers and the financial services community. More
In the US, the Media Rating Council (MRC) as issued a joint statement with the 'JIC' set up at the beginning of last year by OpenAP, the Video Advertising Bureau and a group of TV broadcasters - to clarify the distinct roles and approaches of the two bodies. More
Anil Goel has joined Nielsen as Chief Engineering Officer, leading its technology and engineering teams to drive product innovation and advanced technology adoption. He is based in Bengaluru, India and will report to CEO Karthik Rao. More
Nielsen has announced an agreement with ridesharing network Lyft, to measure the audience for the latter's in-app advertisements delivered through Lyft Media. More
NIQ, the consumer intelligence company previously part of Nielsen and now combined with GfK, has launched a Global Media Division, which it says is 'designed to enhance the value advertisers derive from their marketing efforts' - and has appointed Lana Busignani to lead it. More
Nielsen has announced that its Pacific Broadcaster & Publisher Lead Tony Boyte will be stepping down in April, to be replaced by eighteen-year company veteran Scott Gillham. More
Nielsen is expanding its Connected TV (CTV) measurement of YouTube ads into eleven additional global markets, including Germany, India, Japan and the UK. More
In New York, Nielsen has announced it will expand coverage of its National TV out-of-home (OOH) panel this year, in order to 'fully represent all US TV households'. More
Nielsen is suing rival TV audience measurement firm VideoAmp for alleged infringement of two recently-issued patents concerned with the correction of viewing data skewed by 'phantom' or 'zombie' viewing. More
Media measurement and ad currency giant Nielsen has appointed former Buzzfeed exec Carole Robinson as Chief Communications Officer. More
In Australia, Nielsen has rolled out a reporting platform for the country's new 'VOZ' cross-media audience measurement solution, based on the company's established eTAM software. More
Nielsen-owned entertainment data business Gracenote is launching an automotive data platform, giving easy access to its entertainment datasets for manufacturers looking to optimise in-car media experiences. More
UK ad currency provider Barb has awarded three contracts for audience measurement services: MetaBroadcast retains the metadata contract and adds the provision of interim overnight programme logs, while Clearcast will provide interim overnight commercial spot logs. More
ThinkAnalytics, which provides TV content discovery, viewer data insights and cross-platform ad targeting services, has appointed former Nielsen exec Matt Pagen as SVP in its ThinkAdvertising team. More
In Tokyo, Nielsen has appointed Naobumi Otaki as Sales Director for Japan, leading the Advertiser and Agency team in the country, driving sales, and developing long term strategic partnerships within the industry. More
Catherine Herkovic, Nielsen's EVP/MD for Local Television and Audio has announced she will be retiring at the end of the year. Richard Tunkel, a 24-year company exec, will take on leadership of Nielsen Audio Client Services. More
Media and entertainment giant NBCU has made EVP of Measurement and Impact Kelly Abcarian redundant, according to a report in industry publication Ad Age. Chief Data Officer John Lee takes over her previous responsibilities relating to measurement and research. More
In the US, data clean room software developer Habu has partnered with ad performance analyst NCSolutions (NCS), to use the latter's consumer purchase data to help brands uncover and accelerate new insights. More
Nielsen has partnered with consumer research platform GWI to launch 'the Nielsen GWI Fusion', promising clients 'more comprehensive insights' into US TV audiences, cross-media behavior and its drivers. More
Streaming service Netflix has made ad measurement a 'top priority', and will build on a recent partnership with Nielsen in the US to offer similar capabilities to partners in other countries, according to co-CEO Greg Peters. More
Nielsen has launched its ONE Content cross-media measurement solution in a first country, Denmark, with plans to roll out around the world over the coming months. Sister product Neilsen ONE Ads is already available in twenty markets. More
In Sydney, Nielsen has partnered with audience tech firm Eyeota and synthetic population modeler RDA Research to offer Australian advertisers and marketers enhanced access to its CMV dataset (Consumer and Media View). More
Nielsen has announced that CFO Warren Jenson, who joined the ratings giant just five months ago, will add the role of company President to his existing responsibilities. He will oversee the modernisation of operations and manage Nielsen's IT, Corporate Development and Global Strategy functions. More
Media and streaming group Paramount Global has announced a deal with TV audience measurement company iSpot.tv, whose Unified Measurement service will serve as an ad buying currency for the broadcaster's linear and streaming TV in the US. More
Nielsen has rolled out its Nielsen Media Impact (NMI) solution in South Korea, offering clients there deduplicated media consumption metrics across multiple platforms, via a single planning interface. More
In New York, audience measurement specialist Beatgrid has appointed long-time Nielsen exec Terrie Brennan as Chief Commercial Officer. More
Cross-media measurement initiative the US Joint Industry Committee (JIC) has announced that following a 'rigorous RFI scoring process' it has granted conditional certification to Comscore, iSpot and VideoAmp. More
Long-time Nielsen exec Karthik Rao has been named as the company's new Chief Executive Officer, replacing David Kenny who moves to the role of Executive Chairman. More
Nielsen's entertainment data provider Gracenote has launched a program to help content publishers and broadcasters get their 'Free Ad-Supported Streaming TV' (FAST) channels and programming distributed by major streaming platforms. More
Nielsen is planning to lay off 9% of its global workforce, in order to cut costs and 'realign revenue'. Employees received the news in a statement issued on Wednesday, and the cuts are expected to affect around 1,000 members of staff. More
Nielsen is to make the 'Big Data' element of its Nielsen ONE hybrid service 'available for measurement' this month. Although this has yet to gain accreditation, the MRC's George Ivie says he is not looking to block a move which appears to promise substantial benefits for smaller networks. More
Nielsen has announced a multi-year renewal of its agreement to license Comcast's return path data for its de-duplicated audience measurement solution Nielsen One. The new deal also broadens usage to include local TV measurement across all the 94 media markets the two companies share. More
NielsenIQ (NIQ) and GfK have officially completed their merger, and the combined business will now be led by NIQ CEO, Jim Peck. More
GfK has entered into an agreement to sell its European Consumer Panel (CP) business to YouGov, as part of its deal to merge with NielsenIQ (NIQ). Terms of the CP sale have not been disclosed. More
NielsenIQ (NIQ) and GfK have received clearance from the European Commission to merge, conditional on the divestment of GfK's Consumer Panel business to an independent third party. Terms of the deal, which is expected to close in the coming days, have not been disclosed. More
In New York, consumer intel giant NielsenIQ (NIQ) has appointed Jacqueline Flam as Senior Vice President Beauty, Drug & OTC Retail. More
TV software and data platform VideoAmp has been awarded a ten-year contract by Allen Media Group (AMG), to become its primary and preferred currency provider. More
Nielsen has announced a partnership with TV ad impact measurement firm EDO, with measurement data from each available through both platforms for mutual clients. More
Consumer intelligence giant NielsenIQ (NIQ) has expanded its Brandbank solution into the UAE and the Philippines, strengthening its global retailer distribution network via collaborations with major omnichannel retailers including Spinneys and NCCC. More
Nielsen has launched a cloud-based platform called Media Data Room (MDR), which provides a means to access and share respondent level analytics from big data sets. The firm says MDR will ultimately replace all its previous forms of data distribution, including FTP and custom apps. More
TV multi-currency analytics and tech solutions provider datafuelX has announced the launch of M3, a full-service SaaS platform allowing customers to optimize advertising by audience GRPs, impression, eCPMs, index and reach. More
Nielsen has launched a series of quarterly reports called the 'Local Streaming Insights Quarterly Solution', providing metrics on TV app usage for more than twenty major streaming apps at the local market level. More
Nielsen has said it will phase out the last paper diaries for radio listening by 2025, replacing them with mobile diaries allowing data collection via mobile phones, tablets and laptops. More
Nielsen has launched a cross-platform solution called Nielsen ONE Content Alpha, to deliver measurement of content viewing across all device types. The solution will continue to evolve with new features and enhancements ahead of its full market availability in the US at the end of 2024. More
Acast has expanded its self-serve podcast ad platform, to enable advertisers to target listeners based on Nielsen audience segments across Acast's more than 92,000 podcasts. The new Audience Segments service is available in the US, Canada and Australia. More
Consumer intelligence business NIQ, previously known as NielsenIQ, has launched a solution called Omnisales in France, Germany, Italy, Spain, and Great Britain, integrating its data assets across point-of-sale (POS) retail measurement data, and Foxintelligence's online purchase data. More
In the US, Nielsen says it will not be participating in the 'JIC' formed by a number of broadcasters earlier this year to certify audience measurement providers, unless the new body addresses concerns in areas including methodology, missing platforms, Nielsen IP, and the JIC's relationship to the MRC. More
In New York, the Media Rating Council (MRC) has reinstated accreditation for Nielsen's National Television Audience Measurement (TAM) service, which it suspended in September 2021. The move comes just in time for the start of the 2023-24 upfront ad planning and buying season. More
Nielsen has launched an audio measurement service called Market-Wide Total Line Reporting (TLR) to enable clients in PPM (Portable People Meter) markets to gain a market-wide view of streaming audio consumption. More
Nielsen has launched a local TV measurement service for OTT and streaming apps, delivered through connected TV devices, apps and / or web sites, and viewed on the TV screen. More
NielsenIQ, the consumer intelligence business which split away from its Media wing two years ago this month and is now combining with GfK, has rebranded as NIQ. Accompanying this, the firm says it is undergoing 'a significant transformation' and is committed to providing the 'Full View' of global consumers. More
In Stockholm, audience measurement body MMS (Mediamätning / Skandinavien AB) has announced the expansion of its 'total measurement' cross-media ad currency service, operated by Nielsen. More
In France, consumer intelligence business NielsenIQ has promoted Emilie Darolles to the role of Managing Director for Western Europe and International Global Clients. More
In New York, long-time Nielsen exec Nada Bradbury has joined web-based industry ad standard Ad-ID as its first Chief Executive Officer. More
In the US, Nielsen has announced it is to market Edison Research's 'Share of Ear' and 'Podcast Metrics' services to ad agencies. More
Finnish commercial broadcasters MTV Oy and Sanoma Media Finland have signed a contract with data integration and research consultancy services provider dataBreeders to develop Total TV advertising measurement and currency, which will launch in 2023. More
Streaming service Netflix has expanded its measurement deal with Nielsen, with a multi-year agreement to provide linear and streaming audience data across the US, Mexico and Poland. More
Following last month's news that Nielsen is restructuring its business into three global units, and the departure of five of the firm's senior managers, the company has confirmed it is reducing total headcount to 'roughly in line with where it was a year ago'. More
US media ratings consortium OpenAP and TV ad trade group the Video Advertising Bureau (VAB) have teamed up with a group of TV broadcasters to form a joint industry committee (JIC) and create a certification process for emerging cross-platform measurement solutions. More
More than two years after first announcing its Nielsen One cross-platform measurement solution, and a year after the start of 'Alpha' testing, Nielsen says it is ready for a full launch of the first elements next week. More
Nielsen Audio Managing Director Brad Kelly is leaving the firm as part of the company's 'executive shake-up', according to radio industry trade publication Radio Ink. More
Nielsen is restructuring its business into three global business units, according to online publication AdAge: Nielsen Audience Measurement, Nielsen Analytics and Gracenote. Current COO Karthik Rao will become CEO of the first of these. More
Stagwell Group's global insights and strategy firm National Research Group (NRG) has appointed Sushma Panchawati as Senior Vice President, Content & Strategy, overseeing the firm's presence in the Asia Pacific (APAC) region. She is based in Singapore. More
UK commercial television broadcaster ITV has partnered with TV insights company Adalyser, to launch a 'Share of Voice' tool, through which advertisers can benchmark their TV presence. The broadcaster has also launched a retail matching tool called Matchmaker. More
In the US, the audit committee of the Media Rating Council (MRC) has voted to continue its suspension of Nielsen's National TV Ratings service, but says that reinstatement could occur 'relatively soon' following 'significant progress' by the company on most issues. More
Nielsen has expanded its Total Ad Ratings (TAR) in Taiwan, with the incorporation of YouTube measurement for desktop and mobile, following its launch in three additional APAC markets two weeks ago. More
Nielsen has announced the addition of YouTube measurement for desktop and mobile to its Total Ad Ratings (TAR) cross-media measurement solution in Indonesia, the Philippines and Thailand. More
Nielsen will report viewing figures for streaming pioneer Netflix in the US, via the former's Digital Ad Ratings (DAR) product, beginning early next year. Verification services DoubleVerify and Integral Ad Science will also be on hand to ensure the streamer's new ads are delivered appropriately. More
NielsenIQ's new product research and innovation division BASES has launched a solution called Creative Product AI, describing it as a breakthrough in how products are tested, screened and optimized. More
Nielsen has announced the completion of its previously announced sale to a private equity consortium in an all-cash transaction valued at approximately $16 billion, including the assumption of debt. More
In Europe, Nielsen has partnered with FMCG cash-back app Shopmium, a subsidiary of its existing US partner Quotient Technology, promising improved segmentation-based digital marketing for the post-cookie world. More
Nielsen has announced that its 'always on' Digital Ad Ratings (DAR) will now include measurement of YouTube video ad campaigns, simplifying campaign measurement by eliminating the need for advertisers and agencies to manually tag or enable campaigns. More
Nielsen has appointed long-time Amway exec Deepak Mann as Director, Marketing Effectiveness, based in Mumbai, India. More
Nielsen has partnered with healthcare audiences provider Swoop, auto insights specialist Polk, and ad and MarTech company Epsilon to expand its audiences portfolio, which includes its Audience Planner and Advanced Audience Posting tools. More
Nielsen has received shareholder approval for its sale to a private equity consortium for $28.00 per share. The all-cash transaction is valued at approximately $16 billion, including the assumption of debt, and the transaction is expected to close in October. More
Nielsen has written to clients to inform them that the set-top box and Smart TV 'big data', to be added into its National TV reporting next month, will not yet be used for transaction / ad currency purposes as previously planned, due to the need to address 'variability' and 'stability' issues. More
Nielsen is enhancing its Digital Content Ratings solution (DCR) in Australia through its Identity System, which connects digital ad impressions from the open web to Australian demographic data from both its own and third-party sources. More
Nielsen has completed the first phase of its plan to expand television measurement in Indonesia, with viewer representation on Java island increasing from 58.9 million viewers to 96 million. Phase two, involving expanded coverage outside Java island, is due to complete in Q1 2023. More
Nielsen has set out a timetable for the provision of cross-media audience measurement in Thailand, following its selection by broadcasting industry body ADTEB last year. The firm says it will deliver its full Cross-Platform Ratings service in the country in the first quarter of 2023. More
Nielsen has received the necessary government regulatory approvals for its proposed acquisition by a consortium of private investment funds. Nielsen's shareholders are next to vote on the deal. More
Australian market research technology platform Glow has rolled out its ESG (environmental, social and governance) / sustainability brand tracker, the Social Responsibility Score (SRS), in the US and UK. More
Nielsen has reported a 2.4% increase in second quarter revenues to $882m - equivalent to 4.5% organic growth on a constant currency basis - as the group prepares for acquisition by a group of investors. More
Linda Dupree, CEO of Nielsen Catalina Solutions (NCS) is to retire later this year, and has already been succeeded by NCS Board Chair Alan Miles. Dupree is staying on as an advisor during a transition period. More
Nielsen has announced the launch of the methodology it will use to give media buyers reach metrics for YouTube comparable to those provided for linear TV. The measurement spans computer, mobile and connected TV devices. More
Long-time Nielsen and Univision audience researcher Ceril Shagrin, described as 'a fierce champion of transparent and inclusive measurement', died peacefully in Miami on July 3rd, at the age of 89. More
Nielsen has continued the roll-out of its Identity System for Digital Ad Ratings, launching in seven new Asian markets, seven in Europe and in Mexico, South Africa and New Zealand. More
NielsenIQ and GfK have announced an agreement through which the two firms will be 'combined', with NielsenIQ's owner Advent International being the majority shareholder. Terms of the deal have not been disclosed. More
Israel and US-based consumer insights platform Getwizer has upgraded its WizerOne technology, with improved machine learning algorithms for the coding of open-ended text and data cleansing, and the optimization of PowerPoint presentations. More
Nielsen has launched the next phase of its cross-platform measurement platform, Nielsen ONE Alpha, bringing together audience measurement with 'audience and outcomes' measurement, to enable end-to-end ad campaign assessment. More
In New York, consumer insights platform Getwizer has promoted Jennifer Allison to the position of Chief Commercial Officer. More
Consumer intelligence business NielsenIQ has acquired UK and US-based out-of-home food and drinks market data and research consultancy CGA Strategy, for an undisclosed sum. More
In Australia, outdoor ad platform Wrappr has partnered with Nielsen to launch LIFT, a campaign measurement and attribution platform offering full-funnel attribution for ads on its sites, powered by an opt-in mobile location database. More
Nielsen's entertainment data provider Gracenote has launched two new syndicated datasets - Distribution Dynamics and Program Availability Archive - to understand the characteristics of content that drives viewing and the historical placement of content. More
Nielsen has expanded its Nielsen Impact Score service (NIS) to cover the most popular North American professional sports leagues. First up is the New York Mets baseball team, which will use the new 'NIS Pro' to guide its local and national sponsorship sales strategy. More
In Australia, consumer data giant NielsenIQ is to offer clients access to 'one of the biggest receipt panels in Australia', promising new understanding of 'the most important retail consumer group - the omnishopper'. More
Fox Entertainment's ad-supported streaming service Tubi is working on an expansion of its current integration with Nielsen, allowing for 'enhanced and comprehensive measurement' through Nielsen's Digital Ad Ratings (DAR) product. More
As Nielsen rolls out a new solution for measuring media consumption in Saudi Arabia, mena.tv, a B2B marketplace for TV Content in the Middle East and North Africa, has launched a platform providing daily audience data for around five million UAE-based viewers. More
Consumer intel giant NielsenIQ has launched a solution called NielsenIQ Activate, allowing retailers to engage shoppers with personalized promotional offers. More
Nielsen has announced the end of its 45-day 'go-shop' period, in which the Board has investigated the potential for alternatives to its recently-announced acquisition by a consortium of private investors; and says no proposals have been submitted. More
Nielsen has expanded its Asia Pacific team with the appointment of long-time Ipsos exec Arnaud Frade as Senior Vice President and Head of Commercial Growth. More
Nielsen has reported first quarter revenue of $877m - a rise of 1.6%, but with organic real-terms growth of 3.4%. Adjusted EBITDA fell around 4% to $372m. More
Nielsen and VIZIO have signed a multi-year agreement that provides Nielsen with data from the latter's smart TV viewing data provider Inscape. The deal gives Nielsen the rights to use Inscape's ACR data from around 20 million VIZIO Smart TVs. More
The WindAcre Partnership LLC, now comfortably the largest Nielsen shareholder with 27.3%, says the share price could triple in the next three years and will host a webcast tomorrow arguing for a rejection of the Consortium bid. Meanwhile reports suggest the ratings firm could regain its MRC accreditation soon. More
Consumer intel giant NielsenIQ has made an undisclosed amount of investment in mobile consumer rewards app Fetch Rewards, whose thirteen million monthly US active users have submitted more than two billion receipts. The deal allows NielsenIQ to enhance its Omnishopper panel. More
US agency Horizon Media has partnered with Nielsen to develop eMbrace, a new communications and media planning platform designed to help companies engage multicultural audiences. More
Nielsen shareholder WindAcre said this week it would block the ratings giant's latest sale agreement, requesting a $1.1bn 'sweetener' for its support, according to sources quoted by Bloomberg. SEC filings suggest WindAcre has secured millions more shares in Nielsen this week at a cost of around $0.9bn. More
Nielsen has entered an agreement to be acquired by a private equity consortium led by Evergreen Coast Capital Corporation and Brookfield Business Partners, together with institutional partners, for $28 per share in an all-cash transaction valued at approximately $16bn. More
Consumer intelligence business NielsenIQ has acquired Israel-based ciValue, whose AI platform offers retailers insights into what consumers want, and helps deliver personalized offers and ads. Terms of the deal were not disclosed. More
Nielsen's Board of Directors has opted 'not to proceed' with the unsolicited acquisition proposal reported last week from a private equity consortium, valuing the company at around $15bn. The decision follows major shareholder WindAcre's announcement that it would fight the deal. More
Nielsen's shares soared by around 30% to $22.85 yesterday, after it was reported in The Wall Street Journal (WSJ) that the firm is in talks to be acquired by a group of investors in a $15bn deal. More
Nielsen is suing measurement and attribution specialist TVSquared, claiming that it infringed a patent entitled: 'Methods and Apparatus to Collect Distributed User Information for Media Impressions and Search Terms'. The ratings giant's claim includes lost profits. More
Nielsen is to launch its Identity System in Australia, Germany, India and Japan, in April, with six other economies to follow later in the year. More
In the US, the head of TV advertising trade group the VAB has written to Nielsen CEO David Kenny 'seeking the immediate cessation' of the firm's new 'Big Data' monthly impact releases. Nielsen says the VAB does not represent the overall video marketplace and has not raised the questions with it previously. More
In the US, consumer behavior analyst NielsenIQ has promoted Parm Singh to the role of Global Head of Retail Analytics, and Xavier Facon to Global Head of Retail Media. More
Nielsen has reported results for the 4th quarter and full year 2021, with annual reported revenue up 4.1% to $3.5bn (up 4.9% like-for-like), and full year adjusted EBITDA up 5.4% (constant currency) to $1.49bn. More
Nielsen has announced an expanded relationship with consumer data giant Experian, aimed at advancing person-based, cross-device measurement. Experian's marketing data will enhance the Nielsen Identity System by providing persistent IDs for analysis of behaviour on the 'open web'. More
Nielsen is expanding the coverage offered by its Nielsen Media Impact (NMI) media planning and optimization solution, to include streaming data from connected television sets (CTV). More
Nielsen and AdTech firm The Trade Desk have partnered in a deal where the latter will provide consumer identity demographic data to expand Nielsen's identity system, Nielsen ID - initially in France, Italy and the United Kingdom. More
In the US, consumer intelligence business NielsenIQ has launched a software platform and methodology called BASES Renovator, to help brands adapt their existing products to consumer trends and market factors. More
Nielsen has launched a Diverse Media Equity program, to help develop a consistent framework and metrics which will demonstrate the value of diverse-owned media. More
In Oslo, Norway, the country's MOC audience measurement body has extended Nielsen's contract for radio measurement, which was due to expire in twelve months' time. More
Nielsen Sports has expanded its Nielsen Impact Score (NIS) database, originally launched for men's college basketball, with the addition of data from more than 100 college football programs. More
Nielsen has launched a solution called Streaming Signals, to help connected TV (CTV) operators and advertisers better understand who is watching a show within households. More
Nielsen has launched a deduplicate ad measurement platform called Nielsen ONE Alpha, as the first stage in its initiative to develop a single cross-platform measurement solution called Nielsen ONE, which will launch this time next year. More
In the US, accreditation body the Media Rating Council (MRC) says it has commenced a new audit of Nielsen's Digital Ad Ratings (DAR) service, including for the first time the firm's measurement of mobile devices and connected TV (CTV). More
Saudi Arabian ad currency body MRC (Media Rating Company) has announced a schedule for the roll-out of its television and video audience measure, in partnership with Nielsen. More
NielsenIQ has acquired Paris-based Foxintelligence (Foxintel), which tracks and measures eCommerce activity based on anonymized transaction data collected from consumers through dedicated apps. Terms of the deal were not disclosed. More
Nielsen's entertainment data provider Gracenote has launched a content analytics tool called Audience Predict, which forecasts the potential of future programming performance. More
Nielsen is suing panel-based TV audience measurement firms HyphaMetrics and TVision, claiming separate patent infringements. More
In Australia and New Zealand, Nielsen has launched a client engagement platform called STADIUM, offering a solution for media evaluation, advertising intelligence and consumer behavioural data all in one place. More
Nielsen has enhanced its Individual Commercial Metrics service with the addition of television viewing audience estimates based on individual ads rather than commercial minutes. The change is intended to aid comparison of digital and linear TV commercials. More
AI tech provider Media Distillery and Nielsen's music, video and sports tech company Gracenote have combined their technologies and data sets to create a solution helping pay-TV operators to improve their Electronic Programme Guides (EPGs) for viewers. More
Nielsen's digital product content creation and publishing solution Brandbank has launched new capabilities to understand how complete clients' product content is, and how to optimise it to improve the shopper experience. More
In the US, Spanish-language media and content company Univision Communications Inc. is to use Comscore's data to provide its exclusive local audience currency for its new stations in the Orlando and Tampa, FL markets as well as in Washington, D.C. More
Nielsen has launched an enhanced version of its Ad Intel Digital product in Singapore, allowing clients to monitor competitors' media expenditure by product across screens and formats including social, video and general display. More
Nielsen has reported a 5.5% increase in third quarter revenue to $882m (up 6.6% in organic terms). The figure is about 1% ahead of 2019 Q3 revenues for Nielsen Global Media, although comparisons are difficult after the company split and the sale of the Connect / NielsenIQ business. More
Nielsen and mobile audience data and targeting specialist Adsquare have expanded their data partnership to Australia, combining consumer data with location-based targeting capabilities so clients can reach 'hyper-relevant audiences at the right mobile moments'. More
Nielsen Sports has launched a solution to help universities demonstrate the marketing impact a collegiate sports team can deliver to potential 'student-athletes'. More
Nielsen's SVP Corporate Controller and Principal Accounting Officer Christopher Taft is leaving the company after two years. CFO Linda Zukauckas will take the Principal Accounting Officer role on an interim basis while a successor is found. More
Nielsen has unveiled a new logo, which it says reflects the transformation of its culture and a redefined strategy focused solely on the global future of media. The outgoing logo had been served for the combined Nielsen entity before the sale of Global Connect (now Nielsen IQ). More
Nielsen has hired former Disney exec Robert (Rob) Gilby as President of Asia Pacific (APAC), tasked with driving new business opportunities and relationships and developing new media opportunities in the APAC region. He takes up the position next Monday and is based in Singapore. More
Nielsen has brought its streaming solutions together in a single measurement suite, encompassing ad-supported and subscription-based service models across content, ads and platforms. More
Sweden's audience measurement body has extended and expanded the cross-media measurement services provided by Nielsen, which it has endorsed as the country's total measurement provider for TV and digital video from next April. More
Consumer intelligence business NielsenIQ has acquired two eCommerce insights firms - Data Impact and Rakuten Intelligence. Terms of the deals have not been disclosed. More
Nielsen has today announced an 'Impressions First Initiative', supporting what it calls an 'industry-wide move' to impressions-based buying and selling in local markets across the country. This will accompany the integration of broadband only homes (BBO) into its local metrics in January 2022. More
In an open letter to the industry, Nielsen CEO David Kenny has responded to recent criticisms of the ratings giant's Covid era policies, but also conceded that the firm 'needs to move faster in advancing its measurement', was 'slow to explain' panel adjustments and generally 'hasn't been perfect'. More
In the US, recent Nielsen critic the Video Advertising Bureau (VAB) has launched the Measurement Innovation Task Force, comprising a group of research, analytics and insights execs who it says will design and deliver best practices and standards for the national TV ad industry. More
Nielsen has enhanced its Total Ad Ratings (TAR) cross-media ad measurement methodology in Thailand, Indonesia, the Philippines and Taiwan. The changes will allow more market coverage and reduce reliance on any one external source of data. More
In the US, consumer intelligence platform NielsenIQ has acquired two companies - revenue management optimization solution Cornerstone Capabilities, and health and wellness data provider Label Insight. Terms of the deals were not disclosed. More
In the US, consumer intelligence business NielsenIQ and experience management platform Qualtrics have partnered, to create 'comprehensive' brand experience solutions, offering clients a real-time, '360-degree view' of their brand health based on consumer feedback. More
In the US, the Media Rating Council (MRC) has suspended accreditation of Nielsen's National TV ratings service, and also cancelled an agreed hiatus for support of the company's Local Market efforts. The changes will take effect in mid-September. More
In Australia, the Interactive Advertising Bureau (IAB) has appointed Ipsos as its preferred supplier for digital audience data for a three-year term, commencing in the second quarter of 2022. Nielsen previously held the contract for nearly a decade. More
Nielsen has asked the Media Rating Council (MRC) to pause accreditation of its national TV rating service, after claims it had underreported data during the pandemic. If approved, Nielsen will operate without the MRC seal of approval in a 'hiatus' period which could last for up to six months. More
Comscore has announced an expanded, multi-year agreement with broadcaster Fox Corp., to include national TV measurement; and separately that it will incorporate YouTube and YouTube TV measurement - including CTV - into its signature Campaign Ratings cross-platform service. More
From September, Nielsen will begin placing approximately 3,000 newly designed Portable People Meter (PPM) wearable audience measurement devices with a subset of its nearly 60,000 active PPM panelists, as part of plans to modernize its panels and improve panelist experience. More
Nielsen has announced a 6.2% increase in second quarter revenues to $861m on both a reported and organic basis (4.5% in constant currency terms), up from $811m in the prior year period, and similar to revenue for the Global Media half of the business in Q2 2019. More
Nielsen has launched an approach to measure authenticated and unauthenticated web traffic and validate first-party server data with real consumer behavior. More
Personalized content and viewer insights provider ThinkAnalytics and Nielsen's entertainment metadata specialist Gracenote have partnered to launch a solution through which TV providers can improve image-based personalized video search and recommendations. More
Nielsen has acquired Paris, France-based TV ad measurement and monitoring company TVTY. Financial terms of the deal have not been disclosed. More
New York-based consumer insights platform getWizer has announced plans to open additional US offices in the Midwest and the West Coast and is looking to double its sales team and hire new research staff. The firm has also made several promotions. More
The UK government has asked Netflix, Amazon and other streaming services to disclose top-line viewing data for the shows they get from public service broadcasters the BBC, ITV, Channel 4 and Channel 5. More
Nielsen has partnered with information and analytics firm IHS Markit to integrate data from the latter company's automotive research specialist Polk Automotive Solutions into its audience and outcomes measurement solutions. More
Nielsen has announced a $1.25 billion debt refinancing initiative, and says it is allocating funds to drive its new TV ratings platform Nielsen One. More
In the US, TV software and data platform VideoAmp has appointed Paul Ross as Chief Financial Officer. He replaces Robert Leff, who has been promoted to the role of Chief Investment Officer. More
Nielsen has appointed Alicia Olson-Keating as Australian Managing Director for Television Audience Measurement (TAM), starting next month. In her new role, she will support the new Total TV reporting and planning database, Virtual Australia (VOZ). More
Newly rebranded consumer intelligence giant NielsenIQ has announced the US launch of Byzzer, a subscription-based platform providing actionable insights for small and emerging CPG companies in sectors such as food, beauty, pet, alcoholic beverage and cannabis. More
Nielsen has reported a 2.5% increase in first quarter revenue to $863m, with EBITDA climbing strongly (up 18.3%). More
Digital ad trade body IAB Australia has says it will not at this point endorse the methodology for Nielsen's new-look Digital Media Ratings. The measurement giant announced a 'soft-release' of the new system last week, for clients only. More
NBCUniversal has hired former Nielsen exec Kelly Abcarian as Executive Vice President, Measurement & Impact, tasked with pushing forward measurement solutions that reflect the 'all-screen future', while providing advertisers with new ad targeting opportunities. More
Nielsen has launched a syndicated service called Nielsen Streaming Video Ratings, providing total viewing and audience demographic insights by streaming platform, alongside linear TV ratings. More
NielsenIQ and J.D. Power have announced a multinational strategic alliance to bring benchmark automotive CX studies and 'deep auto industry data analysis' to markets including India, Southeast Asia and the Middle East. More
TV advertising trade group VAB has written to Nielsen CEO David Kenny asking the ratings giant to submit to an immediate audit of its practices, as a result of what it says are 'under-counting' of viewing and lack of 'maintenance' of Nielsen panel homes during the pandemic. More
Scott Brown, former General Manager, Audience Measurement at Nielsen, is leaving to join information giant Experian. More
Mitch Barns, the former CEO of Nielsen, has been appointed as Chief Executive Officer of brand and experience marketing specialist Opus Agency. Barns takes over from Monte Wood, who ran the agency for more than fifteen years and now sits on its Board. More
Nielsen has launched a campaign measurement tool called Nielsen Market Lift, to help clients evaluate the effectiveness and efficiency of their campaigns on both a large national scale as well as on small scale 'test and learn' advertisements. More
Twitter has expanded the integration of Nielsen's cross-media audience measurement solutions into its video ad platform, to help advertisers with pre- and post-campaign planning and maximize their ad inventory. More
Consumer intelligence platform NielsenIQ has launched an 'Omnishopper' solution, helping clients to understand a variety of consumer behavior across the US marketplace. More
Nielsen has moved Sandra Sims-Williams to the role of Chief Diversity Officer, taking over from CEO David Kenny, who has held both roles since February 2019. More
Nielsen has completed the previously announced sale of its consumer intelligence business NielsenIQ (formerly Nielsen Global Connect) for $2.7bn to affiliates of Advent Interrnational, in partnership with former TransUnion CEO James 'Jim' Peck. More
Nielsen's music, video and sports tech company Gracenote has launched a solution called 'Personalized Imagery', to help video services present the most appealing program images to viewers through their user interfaces, content carousels and program guides. More
Nielsen is selling its Advanced Video Advertising (AVA) business to TV streaming platform Roku, in a deal which includes Nielsen's video automatic content recognition (ACR) and dynamic ad insertion (DAI) technologies. Terms of the transaction have not been disclosed. More
Nielsen has reported fourth quarter 2020 net income of $35m, compared to a loss of $109m in the prior year period. Revenue for the period fell just 1.1% to $1.67bn, while adjusted EBITDA was $560m, up 13.8%. For the full year, the company almost broke even, on revenues down 3.2%. More
Nielsen has launched new scoring metrics allowing brands to compare the impact of their sports sponsorship activities to other marketing and advertising initiatives. More
Kantar is to begin offering media monitoring services in Sri Lanka, following an agreement to acquire Nielsen's local media monitoring business in the country. The service will complement Kantar's existing TV audience measurement services. More
Nielsen's media and entertainment data provider Gracenote has launched a solution to analyse the gender, race, ethnicity and sexual orientation of talent appearing in TV programming and the audiences watching it, which it says will help the entertainment industry to create more inclusive content. More
In Sydney, Nielsen has appointed former Hearts & Science exec Jonathan Betts as Executive Director, Commercial Growth and Product Strategy, Nielsen Media Australia. He takes up the new role next Monday. More
Nielsen has launched a measurement service called Theatrical Video On-Demand (TVOD), to capture viewing of movie releases that are directly available to consumers to rent or buy on demand through streaming/MVPD (multichannel video programming distributor) platforms. More
Nielsen's music, video, and sports tech company Gracenote has launched a live sports solution, to help smart TV and auto manufacturers develop dynamic sports experiences through which to engage fans at home or on-the-move. More
Nielsen has announced plans to launch its single, cross-media solution Nielsen ONE in Q4 2022, phasing it in fully by the Fall 2024 season. The system provides a comparable metric for TV and digital video consumption across all platforms, services and devices. More
Ad targeting and retargeting specialist Criteo has hired Brendan McCarthy - most recently SVP and Head of Communications and Product Marketing for Nielsen Global Media - as its new CMO. More
Former Nielsen Chief Executive Mitch Barns has joined the Board of automated ad and innovation testing platform Zappi. More
Nielsen has appointed Jamie Moldafsky, formerly CMO at Wells Fargo Bank, as Chief Marketing and Communications Officer, effective immediately. More
In New York, Omnicom-owned healthcare media planning and buying agency SSCG has teamed up with Nielsen to launch a tool called ChannelDX, helping to identify the optimal channel mix for client campaigns. More
Nielsen is launching its own ID resolution system, which it says will support cross-media measurement in a cookieless world. More
Nielsen has expanded its advertising intelligence solution Ad Intel to Canada, adding social media and in-app media spend data to its cross-channel data on advertiser-level impressions and creative. More
Nielsen Global Connect and management consultancy Bain & Company have partnered to help clients in the consumer packaged goods industry improve capabilities across pricing, promotions, assortment optimization and customer planning. More
Nielsen is adding measurement of 55 million addressable devices, including smart TV and set-top box return-path data, to its National TV currency ratings. More
Nielsen has found a buyer for its Global Connect business, in the shape of affiliates of private equity investor Advent and with a price tag of $2.7bn. More
Nielsen has announced revenues of $1,563m for the third quarter of 2020, down 3.3% year-on-year on a reported basis, and 3.0% at constant currency. Adjusted EBITDA was $501m, equivalent to a 6.1% rise at constant currency. More
Nielsen has announced that is consumer business will be renamed NielsenIQ, once it becomes a standalone company. Separately, a report in the Financial Times suggests that private equity group Advent International is in talks to buy the division in a deal valuing it at about $2.9bn. More
In the US, not-for-profit body the Radio Research Consortium (RRC), which provides audience estimate data to non-commercial radio stations, has renewed a multi-year agreement with Nielsen, licensing its syndicated products to hundreds of subscribers. More
Nielsen has expanded the US digital capabilities of its Ad Intel advertising intelligence solution, adding search data as a new media type, and offering more digital advertising data for mobile, desktop, display and video placements. More
Nielsen has launched a Canadian consumer intelligence tool called Homescan Trip Projection, which reduces panel bias by combining geographic and demographic representation with shopper trip behaviour. More
In Australia, Nielsen and financial services insights and consulting firm DBM Consultants have partnered to offer a segmentation and profiling dataset for the banking, insurance and wealth management sectors. More
Nielsen has announced that the headquarters for its Global Consumer Business will be in Chicago, from January 1st, 2021. More
Nielsen's music, video and sports tech company Gracenote has launched a new service called 'Streaming Sports Catalogs', allowing TV providers to connect fans to live games and related content available across different over-the-top (OTT) sources. More
Nielsen has launched a database called Compass, which taps into the company's global scale to establish syndicated normative standards for campaign outcome measurement. More
IBM has partnered with Nielsen Global to launch a solution called 'Watson Advertising Weather Targeting', designed to help marketers make the connection between weather and product sales, without the use of third-party cookies or identifiers. More
Nielsen has teamed up with data management platform (DMP) Lotame to launch purchase-based audience segments in Taiwan, built on retail and FMCG behavioral data. More
Long-time Nielsen exec Pat Dodd has joined residential property sector analytics and solutions provider CoreLogic, in the newly created position of Chief Operating and Growth Officer. More
Nielsen has enhanced its Fan Insights platform, to provide a better understanding of the interests, media consumption behavior, brand attitudes and purchasing habits of sports fans across Southeast Asia. More
Nielsen has promoted Scott Brown to the role of General Manager, Audience Measurement, to lead the company's cross-media strategy. More
In Australia, Nielsen has launched a sponsorship data platform called Sponsorlab, using its existing data sets to help assess the performance of key sponsorship properties, and understand the market value of sponsorship rights. More
Nielsen has reported an 8.1% drop in second quarter revenue (-5.9% on a constant currency basis) to $1.49 billion compared with $1.63bn in the prior year period; while net loss was $30m, compared with net income of $123m in Q2 2019. More
US-based data-driven marketing firm MediaMath has hired long-time Nielsen exec Eleni Nicholas for a newly created role, Chief Client Officer. In addition, Guillermo Abud joins as SVP of Business Development for Latin America and US Multicultural. More
In Hong Kong, Nielsen has launched a service called the Omni Shopper Dynamic Dashboard, to help marketers understand how online and off-line purchases perform across categories, changing behavior in those categories, and how this impacts retailers. More
Nielsen has sold its social media TV measurement and audience insights software provider Nielsen Social to Talkwalker, a specialist in social media listening and analytics. Terms of the deal have not been disclosed. More
In Australia, Nielsen has been hit by a suspected ransomware attack on its servers, resulting in delays to its release of daily television ratings. More
Nielsen says it is making 'sweeping changes' to its digital measurement methodology, focused on future-proof, privacy-centric, comparable, cross-platform measurement. Separately, US ad body the 4A's has criticised the firm's plans to combine in-home and OOH TV ratings. More
Breweries have a new tool for working with Nielsen data, courtesy of a partnership between Nielsen Connected Partner TABS Analytics and sector specialist Brewers Advisors. More
Nielsen Sports has closed its office in Singapore, as part of its parent's recently announced measures to drive 'operational efficiencies' and optimise Nielsen's global footprint. More
Nielsen has launched an audience planning tool allowing marketers to reach their most important consumers by performing blind matches between their first-party data and Nielsen's own panel data. More
In the US, media and entertainment data provide Nielsen Gracenote has appointed Emmy Award-winning David Faulknor as SVP Product Management. More
Nielsen is carrying out an 'optimization plan' to drive permanent cost savings and 'operational efficiencies', which will result in the loss of around 3,500 of its c.46,000 employees. The firm also plans to exit several smaller, underperforming markets and non-core businesses in H2 2020. More
Nielsen has been granted Media Rating Council (MRC) re-accreditation for its Local People Meter (LPM) service and Set Meter measurement services in 19 of 31 mid-size US TV markets; as well as for its National People Meter (NPM) service. More
Nielsen Brandbank - which provides digital product content for eCommerce web sites, mobile shopping apps, merchandising and marketing - has expanded its partnership with rich content agency SKU Ninja + WhyteSpyder, allowing clients to add rich media to product pages. More
The contracting authority representing the main Danish TV broadcasters has given Nielsen a five-year contract to provide 'cross-media video measurement' data in the country from 1st January 2022. More
Nielsen Global Connect has launched a suite of shopper research solutions which use 'extreme' reality and gaming technology for virtual retail shelf and planogram testing, and to uncover in-store shopping behavior. More
Shopper data and insights business Nielsen Global Connect has appointed Tribune Media veteran Chandler Bigelow as its first Chief Financial Officer. More
TV analytics specialist FourthWall Media has unveiled a new tool called Adapt, allowing users to onboard linear, addressable and digital campaign data; and has added Nielsen's Automatic Content Recognition (ACR) data from Smart TVs to the cable STB data in its Reveal analytics platform. More
Nielsen Global Connect has launched Retail Pricing Analytics, an app which use artificial intelligence modules to help retailers set up, adjust and track pricing and promotion strategies. More
Nielsen Media has rolled out its VisualDNA tool for the Hong Kong market, promising help to companies, brands and marketers in understanding the 'human personality'. More
In the US, former Nielsen CEO Mitch Barns has joined the Board of consumer brand agency The Stable. More
Nielsen has announced information sharing and 'cooperation' agreements with one of its largest shareholders, hedge fund Elliott Management Corporation, which now owns a 13% stake in the group. It will also set up a Finance Committee and add IPG exec Jonathan Miller to its Board. More
Nielsen has reported a 0.3% drop in first quarter revenues to $1.56 billion, equivalent to a 1.5% rise on a constant currency basis. It also turned a net profit of $43m in Q1 2019 into a net loss of $18m a year later, although adjusted EBITDA remained positive. More
Nielsen has promoted Andrea Borelli to the role of Managing Director for Nielsen Hong Kong and Macau. More
Nielsen Holdings plc has appointed Sean Cohan as Chief Growth Officer and President, International; and promoted Peter Bradbury to Chief Commercial Officer, U.S. and Karthik Rao to COO of its Media division. More
Nielsen Holdings has announced 2019 revenues of $6.498bn, equivalent to a 1.7% rise at constant currency, although a fall of 0.3% as reported. Q4 revenues were $1.69bn, up 2.0% on a reported basis and 2.7% in constant currency terms. More
OzTAM and Nielsen have rolled out the first phase of their Virtual Australia ('VOZ') Total TV database, which brings together broadcast viewing on TV sets and connected devices, to provide all-screen, cross-platform planning and reporting for Australia's television industry. More
US-based customer engagement platform Leanplum has appointed former IRI and Nielsen CEO George Garrick as President and Chief Executive Officer, as co-founder Momchil Kyurkchiev becomes Chief Product Officer. The firm has also raised an extra $27m in a Series D funding. More
Nielsen has appointed media industry exec Sean Cohan as Chief Growth Officer and President, International; while Peter Bradbury has been promoted to the role of Chief Commercial Officer US, and Karthik Rao becomes Chief Operating Officer, Nielsen Global Media. More
Nielsen has added media industry exec Tom Castro and former Walt Disney Company veteran Janice Marinelli to its Board of Directors. More
Nielsen has launched an enhanced cross-platform version of its Voter Ratings syndicated solution, which helps ad buyers and sellers understand the media preferences of potential voters. More
In the US, media and entertainment conglomerate WarnerMedia has appointed former Nielsen exec Cheryl Idell as Executive Vice President, Chief Research Officer of its Entertainment & Direct-to-Consumer divisions. More
Nielsen has launched what it claims is the world's first passive in-car measurement system, using a combination of proprietary algorithms and the 'accelerometer' built into its Portable People Meter, which can identify and report when a panellist is inside a vehicle. More
Nielsen has appointed David Rawlinson as Chief Executive Officer of its Global Connect business, while Linda Zukauckas will take up the position of Chief Financial Officer of the Global Media business. Both will join on February 3rd. More
Nielsen has acquired retail and customer data and analytics company Precima, from consumer behavior specialist Alliance Data Systems. Terms of the deal have not been disclosed. More
Nielsen has announced the beta launch of its linear Addressable TV platform, with A+E Networks, AMC Networks, CBS, Discovery, FOX, NBCUniversal and WarnerMedia testing the solution by running and evaluating addressable ad campaigns. More
Nielsen's entertainment data subsidiary Gracenote is expanding its Electronic Program Guide services into Europe - including Unique IDs and Deep Descriptive Metadata. More
Nielsen's Chief Financial Officer and COO David Anderson has resigned and will leave the business at the end of the year. A search for a successor is underway with the assistance of an external search firm. More
In Taiwan, Nielsen has promoted long-term employee Luke Verwey to the role of Managing Director, with responsibility for all Nielsen Global Connect's business activities across the country. More
Nielsen has named Laurie Lovett as its new Chief Human Resources Officer, starting January 13th; and Christopher Taft as SVP Corporate Controller and Chief Accounting Officer. In addition, former Microsoft and CBS exec Nancy Tellem joins the Board. More
In the US, Nielsen has sold its music data and insights product suite Nielsen Music to TV and film content creation and monetization specialist Valence Media, which owns the Billboard music charts. Terms of the deal have not been disclosed. More
Nielsen demographics, used to plan and buy TV advertising, are to be applied to smart TV viewing and ad exposure data from its music, video and sports tech subsidiary Gracenote, to deliver demographically-verified measurement across 'all four' screens. More
Nielsen has appointed Sandra Sims-Williams as SVP of Diversity & Inclusion, beginning next month. She will lead strategy in the area for both Media and Connect sides of the business as the firm splits into two independent, publicly traded companies. More
Nielsen TV data is to be integrated into YouTube's audience planning tool, Google Reach Planner. Roll-out is initially in the US, with plans to go global next year. More
In New York, Nielsen Global Connect has hired IBM exec Jacqueline Woods as Chief Marketing Officer, starting on December 1st. More
India's MRUC (Media Research Users Council) has invited agency partners to pitch for the contract to conduct its Indian Readership Survey (IRS), as the council's three-year contract with Nielsen comes to an end. More
Nielsen has announced a major expansion of its relationship with US-based food giant General Mills Inc. More
Content ratings provider and brand safety specialist OpenSlate, part owned by Nielsen, has appointed Poppy Hill as Managing Director for APAC, as it expands in the region. She is based in Sydney. More
Nielsen has completed its strategic review, and announced plans to spin off its Global Connect business (similar, but not identical to the former 'Buy' segment), creating two independent publicly traded companies. The company also posted a respectable 2.4% constant currency revenue rise for Q3. More
Nielsen has launched its Influencer Brand Effect measurement solution, to help advertisers evaluate the effectiveness of influencer marketing. More
Long-time Nielsen exec Megan Clarken is joining ad targeting and retargeting specialist Criteo as Chief Executive Officer on November 25th. She replaces founding Chairman and CEO JB Rudelle, who will remain as company Chairman. More
Nielsen has added syndicated measurement of Amazon Prime Video to its Subscription Video On Demand (SVOD) Content Ratings solution. More
In the US, enterprise analytics specialist ThoughtSpot has partnered with Nielsen to launch a search and artificial intelligence-driven platform called Retail Insights, designed to help organizations understand and respond to changing consumer expectations. More
Nielsen Sports has launched an online platform to provide a view of fans' interests, media consumption, brand attitudes and purchasing habits from around the world. More
Sweden-based holding company Modern Times Group MTG AB (MTG) has announced a partnership with Nielsen, providing sponsorship valuation and media measurement for its esports portfolio companies ESL Gaming GmbH and DreamHack. More
Nielsen has announced a strategic alliance with brand safety and content suitability measurement firm OpenSlate, acquiring a minority stake as part of the deal. More
In India, WPP audience profiling and targeting division Xaxis has announced a digital audience measurement partnership with Nielsen Media, to provide industry-wide third-party verification for its Xaxis View, Video Premium and Audio campaigns. More
In the US, trade association the Television Bureau of Advertising (TVB) has announced that it will lead a drive to move local broadcast measurement from a ratings-based to an impressions-based system. More
Nielsen has announced it will begin including out-of-home (OOH) audience in its national TV ratings, beginning next September. More
Nielsen's music, video and sports tech company Gracenote has launched a solution called the Video ID Distribution System, to help creators and owners of media programming distribute video including movies, TV shows and short-form. More
US-based cannabis industry data and analytics provider Headset is launching its competitive intelligence tool, Headset Insights, in Canada. More
Nielsen is to provide what it calls the industry's first holistic view of the US pet retail market. More
Nielsen has rolled out 'Continuous Diary Measurement' (CDM), with the first data delivery in five of 46 audio markets converting to monthly reports from the July 2019 survey. More
Nielsen's Chief Neuroscientist Dr. Carl Marci has left the company to join digital health tech company CompanionMX as its Chief Medical Officer. More
Nielsen has reported a 1.2% drop in second quarter revenues to $1.63bn - although excluding currency effects it would have risen by the same amount. Adjusted EBITDA increased 0.4% to $470m - a rise of 2% at constant currency. More
Nielsen has entered a partnership with digital media analytics specialist Quotient Technology, whose purchase intelligence will be integrated into Nielsen's own audience and performance measurement solutions, creating a new industry omni-channel data set. More
In Sydney, Nielsen has announced a number of enhancements to its Homescan consumer panel, which measures purchases across the various channels making up Australia's grocery sector. More
Nielsen has moved the processing of its core National Television Audience Measurement data from traditional on-premise server processing to a cloud-based infrastructure provided by Amazon Web Services (AWS). More
Nielsen has launched the 'Nielsen Podcast Listener Buying Power Service', enabling clients to profile shows using program titles collected from subscribers, in order to connect specific types of listeners with particular advertisers and specific program-level insights. More
Nielsen and retail and consumer goods image recognition and analytics firm Trax have launched three new offerings, designed to provide US brands with access to both episodic and continuous views of shelf conditions. More
Nielsen-owned media and entertainment data provider Gracenote has launched a service helping entertainment providers understand the TV shows and movies that viewers want to watch, so that they can promote them from within their catalogs. More
John Batter, the former CEO of media and entertainment data provider Gracenote, has joined the Board of Directors of Los Angeles-based consumer insights firm MarketCast Group. More
Nielsen has added Nielsen Scarborough USA advanced audience segments to the national version of its cross-media planning solution Nielsen Media Impact (NMI), to help marketers and media companies connect with their best consumers and maximize their cross-media buys. More
Digital ad industry body IAB Australia has endorsed Nielsen for its introduction of video audiences for tagged content within its Nielsen Digital Content Ratings (DCR) service; enabling users to understand reach and engagement through two second and 30 second minimum video view-time filters. More
In Australia, Nielsen has combined its Consumer & Media View (CMV) and SportsLink products to launch a tool called FANLINKS, linking sports fan engagement insights with profiling data across the retail, media and sports industries. More
Nielsen is extending its Digital Ad Ratings for YouTube's mobile app to 26 more countries, bringing the total to 34. More
Ad monetization platform Smart has integrated the Nielsen Marketing Cloud into its ad tech stack, to allow publishers to target precisely defined audiences within their programmatic and direct campaigns. More
Nielsen's innovation division BASES has launched a new service called Retail Ready, to help packaged goods manufacturers of all sizes compete for shelf space for their new products. More
Nielsen has expanded Desmond Wang's role to include that of Managing Director for Hong Kong & Macau, alongside his existing position as MD of Taiwan. More
Nielsen is rolling out its Local Nielsen Media Impact (Local NMI) solution to nineteen additional markets. More
Nielsen has reported a 2.9% fall in first quarter revenue (+0.4% on constant currency terms), to $1.6bn, with net income down 40% to $43m from $72m a year ago, but adjusted EBITDA up slightly (+0.5%) at $415m. More
In the US, Nielsen Catalina Solutions (NCS) has appointed Nielsen's former SVP, Client Solutions Linda Dupree as Chief Executive Officer. She replaces Matt O'Grady, who has returned to Nielsen as MD, International Media, based in London. More
Nielsen CEO David Kenny has voiced his concerns about a plan designed by President Donald Trump's administration to add a citizenship question to the 2020 US Census, arguing that if the addition is approved by the Supreme Court, the census will yield 'flawed data'. More
Nielsen is rolling out its Marketing Cloud in Australia, to help clients digitally profile and activate their audiences across Nielsen's 86 categories and groups, as well as across the firm's understanding of consumers' attitudes, intentions, demographics and media behaviour. More
Nielsen has launched a Behavioral Sciences Institute, with the aim of educating leaders across industries on 'the power of conscious and nonconscious decision making'. The Institute will sit within, and tap the data library of the company's Consumer Neuroscience division. More
Nielsen CEO David Kenny has signed the LEAD (Leading Executives Advancing Diversity) Network CEO Pledge, committing the company to increasing the number of women in senior leadership roles globally. More
In China, Nielsen and eCommerce giant JD have signed a data-sharing agreement, and launched a big data product called Online Pricing Optimizer (OPO), to help brands evaluate their pricing on the JD platform. More
Nielsen has been granted Media Rating Council (MRC) accreditation for its Television Audience Measurement (TAM) service in 28 cities across Mexico, offered through its joint venture Nielsen IBOPE. This is the first MRC accreditation for a TAM service outside the US. More
In Australia, Nielsen has partnered with geospatial expert RDA Research to launch a solution called GeoCMV Explorer, which promises to help clients create stronger responses to advertising briefs based on rich audience profiles. More
Nielsen and cannabis industry analytics provider Headset have extended their recently announced partnership to the Canadian market, through an alliance with management consultancy Deloitte. More
Nielsen's music, video and sports tech company Gracenote is launching its Global Video Data offering in the Middle East. More
In the US, Nielsen has partnered with Headset, a data and analytics service provider for the legal cannabis industry, to deliver insights on this market for CPG manufacturers. The firm has also revealed that it acquired Cannabiz Consumer Group last year. More
Nielsen has reported a 0.9% decrease in full year 2018 revenue to $6.5bn. The company will now restructure into two new segments, Nielsen Global Media and Nielsen Global Connect, and CEO David Kenny says its 2019 focus is to transform into a 'product-driven technology organization'. More
Nielsen has joined the NPD Group in a new alliance which aims to 'reimagine the future of omnishopper measurement'. The partners are building a 'large-scale, comprehensive' consumer panel bringing together Nielsen's CPG measurement and NPD's general merchandise data. More
Shopper intelligence and personalization firm Catalina Marketing has emerged from Chapter 11 status after financial restructuring and a change of ownership. Michael Bailey joins as CTO, and the company has also reaffirmed its commitment to its Nielsen Catalina Solutions JV (NCS), as has Nielsen. More
Nielsen has acquired addressable TV technology provider Sorenson Media for $11.25m, as part of its Advanced Video Advertising launch. The latter focuses on developing addressable ads initially for Internet-connected smart TVs. More
Nielsen has rolled out its Smartstore virtual reality (VR) tool in Hong Kong, to help retailers measure and optimise concepts based on how target shoppers react, in any store format. More
Nielsen Catalina Solutions (NCS) has added a solution to its Sales Effect platform, to measure in-store sales driven by advertising delivered on YouTube. More
Consumer goods giant Unilever has partnered with Kantar Media, Nielsen, Facebook, Google and Twitter to build a standardised cross-media brand measurement model. More
Nielsen has begun the process for a possible sale of the business following interest from private equity firm Blackstone Group, according to an article in the New York Post. Blackstone may make a bid for Nielsen tomorrow, in a deal which could value the business at around $10 billion. More
TV network CBS has reached an agreement with Nielsen to continue providing its national, digital and local audience measurement services, following several weeks of 'contractual impasse'. More
Arbitron veteran Scott Musgrave has joined Nielsen Music as US Head of Radio Client Solutions, while Paul Shaver, Vice President and Head of Nielsen Music, takes on an expanded role leading the radio business in the Canadian market. More
Nielsen has launched a video performance evaluation solution, which uses both active and passive techniques to understand IP-based video content delivery. More
Nielsen Sports has acquired sports broadcast measurement business Repucom Africa for an undisclosed sum. More
Nielsen has announced the roll-out in the Asia Pacific region of its Marketing Cloud platform, which integrates the firm's consumer and media data with marketing activation and analytics applications. More
Former Nielsen COO Steve Hasker is joining American entertainment and sports agency Creative Artists Agency (CAA) as Chief Executive Officer of its recently restructured investment arm, CAA Global. More
Nielsen has rolled out a web-based forecasting solution called Marketing Budget Explorer, helping marketers evaluate thousands of combinations of marketing allocations and budget options to make better media planning decisions. More
Nielsen is to integrate set-top box (STB) data from broadcasting and cable television company Comcast into its local TV measurement service. More
Nielsen is using real-time smart TV data from its media and entertainment data firm Gracenote, to enhance the audience targeting, consumer analytics and measurement capabilities of its Marketing Cloud data management platform. More
Nielsen has announced a 4.5% increase in third-quarter revenue to $1.64 billion (or 3.6% on a constant currency basis), with net profits up 12% to $146m, compared to Q3 2016. More
TV and movie streaming service Netflix has said Nielsen's new 'Subscription Video On Demand' (SVOD) content ratings' are 'not even close' to accurate, because they do not measure viewing on mobile devices. Nielsen says it is confident in the data it has. More
Nielsen has launched a syndicated solution called 'Nielsen Subscription Video On Demand (SVOD) Content Ratings', providing an independent measure for subscription-based streaming content. More
Nielsen Sports has shuffled and strengthened its leadership team. Middle East leader Jon Long will move to London in January as MD, UK and Ireland, to be joined by Richard Brinkman, former Global head of KantarSport. Long replaces Jon Stainer who has moved to an expanded MD Americas role. More
Nielsen has rolled out its Media Impact and Marketing Cloud in Hong Kong, to help marketers and media execs plan and activate audiences across multiple platforms. More
Nielsen has agreed to acquire multi-touch attribution and marketing mix modelling specialist Visual IQ, which measures ROI at both the individual person and store level. Terms of the deal were not disclosed. More
Nielsen has filed a lawsuit to prevent comScore from launching a new service called Extended TV. The service uses data from Nielsen's PPM technology, to which comScore and others gained access at the time of the Arbitron buy, but in a way Nielsen says is outside the scope of that agreement. More
Nielsen has enhanced its proprietary financial forecasting platform, Nielsen BASES Volumetric Forecasting, with the addition of three new solutions. The new tools aim to make financial forecasting easier and more flexible through the innovation process. More
Nielsen has partnered with audience-based TV sales specialist clypd, to offer a syndicated linear TV targeting solution for marketers and agencies seeking to plan and buy using demographics beyond age and gender. More
Sweden's audience measurement body MMS has extended Nielsen's contract for TV and video viewing data by five years. More
Nielsen Brandbank - which collects, manages and distributes FMCG product and brand image content - has launched its first full-service content studio in the US. More
Nielsen has rolled out its Scantrack grocery sales measurement service in Northern Ireland, giving regional grocery retailers and FMCG manufacturers access to weekly sales data gathered from supermarkets and convenience stores. More
In the US, Nielsen Sports' Global Co-MD Danny Townsend has left the firm to become CEO of Sydney Football Club. Glenn Lovett, who previously shared the title, has been promoted to sole Global Managing Director, leading all aspects of the global sports business. More
Nielsen has launched a new video gaming analysis business called Nielsen Esports, which will provide sponsorship valuation, fan insights, custom industry research and consulting services to rights holders, media platforms and brands. More
Nielsen has launched the 'Ratings Academy', an interactive online portal designed to improve public understanding of its audience measurement methods and the environment in which it operates. More
In New York, The Advertising Research Foundation (ARF) has appointed Nielsen's former CRO Paul Donato as Chief Research Officer. He will take up the position on October 1st. More
Nielsen will add viewership of video content distributed on Facebook, Hulu and YouTube to its Digital Content Ratings solution, allowing TV and digital publisher clients to capture incremental viewing of their content in their reported audience numbers. More
Nielsen has acquired Israel-based vBrand, which has developed a machine learning-enabled platform for real-time sports sponsorship measurement, planning and data analytics. Terms of the deal were not disclosed. More
In Australia, the IAB (Interactive Advertising Bureau) and Nielsen have rolled out the latter's Digital Content Ratings (DCR), providing regional publishers, agencies and marketers with daily digital audience data for the first time. More
Nielsen has reported a 3.0% increase in second quarter revenue to $1.644bn, equivalent to a 4.1% rise on a constant currency basis. In organic terms - excluding the acquisition of Gracenote - the quarter was almost flat. More
In the US, customer data specialist Target Data has hired former Nielsen exec Dave Cameron for its new role of Vice President of Analytics, leading the Analytics and Business Insights team. More
Nielsen has expanded its Everyday Analytics suite with the launch of a tool called 'RMO Sales Planner', which helps FMCG companies evaluate the best combination of price levels and temporary discount events to achieve annual business goals across their product portfolio. More
Nielsen has collaborated with Chinese eCommerce giant JD.com to launch a 'Multi-Touch Attribution' (MTA) offering in China, helping clients to assess the sales impact of their advertising and marketing investments. More
The Stagwell Group has signed a 13-year lease for two floors in One World Trade Center, where it says it will bring together its portfolio of companies including Harris Insights & Analytics and former Nielsen company National Research Group. More
Nielsen is adding its syndicated VOD Content Ratings service to its Media Impact planning solution, to enable clients to reach and monetize additional audiences which is says are often younger and more 'upscale'. More
Nielsen has partnered with podcasting company Panoply Media to introduce audience targeting to podcasting for what the firms claim is the first time. More
Audience measurement body BARC India has appointed Nielsen India as its primary digital measurement partner, as it looks to build its 'EKAM' cross-channel measurement solution. More
Nielsen has launched Target Group Performance Analysis, a framework helping FMCG manufacturers to predict an innovation's overall viability and growth potential in specific segments. Also this week, the firm has extended its alliance with ingredient data firm Label Insight. More
Nielsen has unveiled a 'Connected System' promising FMCG and retail decision-makers analysis of 'what's happening in the market from every angle', and designed to 'foster collaboration and align organizations'. The System integrates Nielsen data with data from partner companies. More
Nielsen has begun measuring ads on YouTube's mobile app, within its Digital Ad Ratings service, completing its cross-device coverage of YouTube viewing. For the moment, the service is available only in the US. More
In the US, Nielsen has partnered with retail vision technology specialist Trax to jointly create a new tool called the Shelf Intelligence Suite. The firms aim to help FMCG companies better understand how shelf performance directly impacts product sales. More
Video analytics tech developer Innovid has launched a solution allowing marketers to dynamically customize connected TV and over-the-top (OTT) ads, based on purchase data-driven CPG audience segments from Nielsen Catalina Solutions (NCS). More
US investment advisory company The Stagwell Group has acquired Nielsen's Mobile Insights Survey and Total Communications Survey, which will relaunch under the name HarrisX. Terms of the deal were not disclosed. More
Nielsen has launched what it describes as the first-ever audio data management platform (DMP), which connects radio formats to real off-line purchase data for 'highly specific radio audience targeting'. More
Nielsen is planning to install nearly 15,000 television audience meters in approximately 7,000 homes across the 140 markets currently measured by Local TV paper diaries. More
Nielsen has expanded its measure of Twitter mobile campaigns to 23 new markets, adding to the US where it was launched last year. More
Chicago-based private equity firm Madison Dearborn Partners (MDP) has hired former Nielsen Holdings Global President John Lewis as an Executive Partner, to help it identify investment opportunities across the data and business analytics sectors. More
Nielsen has enhanced its Social Content Ratings platform with the ability to analyse engagement with content posted by owned accounts associated with a program, versus organic accounts from the general viewing audience. More
Nielsen has reported first quarter revenues of $1.5 billion, up 3.2% after excluding the impact of exchange rate fluctuations. The result was driven by a strong performance in the Watch media research division, while the Buy side saw a decline. More
Nielsen has begun working with Audiweb, the Italian Online Joint Industry Committee, on the terms of an agreement for further development of the country's audience measurement system. More
Following its recent acquisition of media and entertainment data provider Gracenote, Nielsen is formally adopting the latter's 'IDs' as the standard content identifier across all its audience measurement solutions. More
In the UK, Nielsen has launched an employee resource group (ERG) called MOSAIC (Multinational Organization Supporting an Inclusive Culture) at its office in Oxford, where the firm says its employees identify with 57 different nationalities. More
Nielsen has become a member of Google's newly launched Marketing Mix Model Partner program, allowing it to collect Google advertising impression and spend data directly from the search engine. More
Nielsen has launched a National Out-of-Home Reporting Service, which will provide TV networks with program and commercial ratings for live and through live + 7 days of time-shifted viewing. ESPN has signed up as its first client. More
Nielsen has received Media Rating Council (MRC) accreditation for its viewability integrations with Integral Ad Science and Moat. The awards cover desktop display and video viewable GRP estimates in Digital Ad Ratings for age 13+ demographics. More
US network owners Fox, Turner and Viacom have released more details about their OpenAP initiative, their audience data platform announced last month. More
Nielsen has launched an eCommerce measurement solution, delivering a 'total consumer view' of 90% of online FMCG sales in the US market. The firm has also introduced Nielsen Artificial Intelligence; a technology that automates audience optimization using patent-pending AI methods. More
Nielsen has launched a suite of tools called Everyday Analytics, designed to help FMCG manufacturers reduce the time, cost and resource demands of accessing traditional analytics. More
In New York, retail data specialist Nielsen TDLinx has split its on-premise licensed dining data into five new sub-channels, to help clients understand the size of each segment and determine which are growing and/or shrinking. More
Nielsen has launched an overnight quant innovation tool called Quick Screen, to enable FMCG manufacturers to quickly test new product ideas and measure their potential. More
In the US, shopper insights specialist Nielsen Catalina Solutions (NCS) has launched a solution to measure the sales effectiveness and unduplicated reach of CPG advertising campaigns delivered across TV, desktop and mobile publishers. More
In the US, Nielsen has partnered with video ad platform YuMe to launch what the pair say is the first programmatic platform-based/campaign-based audience measurement solution for connected TV (CTV) campaigns. More
The High Court in Kuala Lumpur has dismissed a suit brought in 2011 by Sun Media Corporation and ordered it to pay RM 600,000 ($US 135,000) in costs to Nielsen. More
Nielsen has announced it will use its Digital Ad Ratings (DAR) platform to measure the accuracy of cross-device graph providers, offering 'an independent third-party measure of their efficacy in verifying consumer identity'. More
Nielsen's recently acquired entertainment data provider Gracenote is connecting its video, music and sports databases, allowing clients to use its data and IDs to drive voice and text search, intuitive user experiences, and more personalized media recommendations. More
Nielsen has announced the impending departure from its board of Directors of former CEO David L. Calhoun. More
Former MediaCom and Primedia Outdoor exec Terry Murphy has joined Nielsen as Director of its Watch business in South Africa. More
Nielsen has reported 2 percent growth in fourth quarter revenues to $1,656m, similar to the growth figure for the whole of 2016. Q4 revenue in the Buy consumer purchase behaviour segment fell 1.3% to $868m, while Watch media research revenue rose 5.8% to $788m. More
Nielsen has gained Media Rating Council (MRC) accreditation for its inclusion of digital measurement in its TV ratings solution - known as Digital in TV Ratings. This is the first solution to receive MRC approval for TV audience measurement of programming viewed on desktop or mobile devices. More
Nielsen has launched a tool called the Benchmark Media Optimizer, helping brands to make data-driven media allocation decisions without the requirement for a custom marketing mix study. More
Nielsen has partnered with shopper marketing platform RichRelevance, to enable retailers to deliver personalized content, product recommendations and search results to consumers - both on their mobile devices and online. More
Nielsen is to conduct the 'first' independent measurement of syndicated retail level off-premise sales data for the beer, wine and spirits categories in the Canadian province of Alberta. This is also the first time Nielsen will to provide spirit measurement data in Canada. More
In the US, Nielsen has announced plans to expand its in-market consumer insights service Nielsen Scarborough, to local markets nationwide. More
Nielsen has deferred the full launch of its cross-device audience measure, Total Content Ratings, which was previously scheduled for March 1st. A 'limited' release will now take place on that date, with no firm deadline set for the full roll-out. More
Nielsen is proposing to issue $500m in senior notes in a private offering, which it will use for 'general corporate purposes', and possibly to fund a proportion of its acquisition of media and entertainment data provider Gracenote. More
Retail information firm The NPD Group has acquired the US portion of Nielsen's information services for the book industry, including US-based BookScan, Books & Consumers, PubEasy and PubNet; plus the three PubTrack services - Digital, Higher Education and Christian. More
Media monitoring firm Market Track has acquired assets of Nielsen Canada's Ad Intelligence Service (AIS), allowing it 'to offer the most comprehensive view of the media landscape to Canadian clients', for purposes of ROI and campaign optimization. Terms were not disclosed. More
In the US, shopper insights specialist Nielsen Catalina Solutions (NCS) has appointed Nielsen's former MD of Digital Andrew Feigenson as Chief Revenue Officer. More
Nielsen has signed a multi-year deal with telecoms giant AT&T to add the latter's anonymized set-top box data to its local and national TV measurement service. More
In the US, automotive research specialist IMR has integrated data from Claritas' PRIZM lifestyle segmentation system into its syndicated consumer automotive research tracking study (CCAMS). More
Nielsen has extended its Digital Ad Ratings service to New Zealand, to help clients there measure and understand unduplicated reach across computers and mobile devices. The service is now available in more than twenty countries including the US, the UK and Australia. More
Asset management firm The Carlyle Group has joined up with former leaders of Nielsen Catalina Solutions to buy consumer segmentation division Claritas from Nielsen, for an undisclosed sum. More
Japanese firm Video Research is partnering with Nielsen to measure digital video viewing and advertising reach, and analyse cross-media ad impact. More
Nielsen has appointed Nancy Ramsey Phillips as Chief Human Resources Officer, effective next week. She joins from Broadcom Corporation where she was EVP and CHRO; and replaces Mary Liz Finn, who announced her retirement from Nielsen in September. More
Nielsen has acquired London-based consumer insights and analytics company VisualDNA, for an undisclosed sum. More
The Media Rating Council (MRC) is withholding its accreditation of Nielsen's December 2016 Portable People Meter (PPM) audio measurement reports in 26 US markets, because of a meter connectivity issue. More
From the middle of next year, Nielsen will be increasing the sample size of its radio panel by 10 percent, in 48 Portable People Meter (PPM) markets across the US. More
Nielsen has acquired media and entertainment data provider Gracenote from Tribune Media Company, in a $560m cash deal. More
New York-based performance analytics company Limbik is to integrate Nielsen's PRIZM classification into its platform, which tracks audience size, composition and attention paid. More
In New York, Nielsen has partnered with location-based app and data marketing specialist Foursquare, to help marketers better understand how online ads drive consumers into brick-and-mortar stores. More
Nielsen has partnered with product data specialist Label Insight to help CPG clients understand the influence of labels that provide data about nutrients and other content, on what consumers buy, what manufacturers make, and how government organizations regulate. More
Former BBC Sport Digital Development Editor Chris Hurst is joining Nielsen Sports as Head of Digital for the UK. More
Nielsen has launched an advanced analytics solution called Digital Ad Ratings (DAR) Publisher Insights, to enable digital publishers to analyze the reach and effectiveness of their ad campaign data, and demonstrate the value of their properties and audiences. More
In the US, pricing intelligence specialist Market Track has combined its feature ad data with Nielsen product sales data to form a new product called Feature Sales Advisor (FSA), tracking the success of this kind of promotion. More
Israel-based technology firm Wizer, which is backed by investment firm Nielsen Innovate, has unveiled a consumer research solution combining machine learning technology with supervision by research professionals and promising results delivered within 48 hours. More
Nielsen has launched the Shopper Essentials Suite - a web-based data visualization and analysis solution, designed to provide an interactive view of shoppers across retail channels and categories. More
In the US, Nielsen is adding data from competitive online ad intelligence firm Pathmatics to its existing digital ad tracking service, to provide clients with views of new media types used and purchase preferences, and help with the targeting of different devices. More
Nielsen has reported a 2.5% rise in third quarter revenue to $1.57bn (3.6% on a constant currency basis) compared to Q3 2015. The 'Watch' segment grew rapidly (up 6.7% at constant currency), while restructuring in 'Buy' held back its revenue and drove an 8.3% fall in Nielsen's overall net income to $132m. More
Nilesen has announced it will use its Portable People Meter (PPM) technology and panelists to measure out-of-home viewing for national television clients, and will provide subscribers with ratings combining this with in-home audiences. More
In the US, Nielsen Sports has appointed former Repucom execs Danny Townsend and Glenn Lovett as Co-Managing Directors, following its acquisition of the business earlier in the year. In addition, Repucom founder Paul Smith has announced he will leave the business at the end of the year. More
Nielsen is opening its consumer packaged goods data and insights to third-party analytic companies, through the launch of the Nielsen Connected Partner Program. More
Nielsen has partnered with digital promotions intelligence company RevTrax, whose SmartOffers solution continuously updates 'offer creative' based on real-time changes in consumer behavior. More
Nielsen has partnered with cross-cultural insights provider EthniFacts to launch a tool called the 'Nielsen Intercultural Affinity Segmentation', designed to help marketers understand how the multicultural landscape is influencing a broader set of consumers across the US. More
Nielsen is adding Portable People Meter (PPM) panelists to its Local TV service, thereby doubling the sample size. The firm says it will begin introducing PPM measurement for in-home and out-of-home viewing in 2017. More
A syndicated version of Nielsen's Digital Content Ratings will be available from the end of this month, enabling clients to access daily comparative reporting across desktop and mobile devices in a single solution. More
Purchase data and ad ROI analyst Nielsen Catalina Solutions (NCS) has announced an agreement with Facebook, allowing CPG marketers to use its data to measure the in-store sales impact of their Facebook ads. More
In Australia, Nielsen Book General Manager Shaun Symonds has left the company after seventeen years, to seek 'new opportunities', and Julie Winters has been appointed to head up the Australia and New Zealand business. More
Nielsen has partnered with research and technology firm Vision Critical, promising clients the ability to extract additional value from their insight communities and better understand their customers. More
Nielsen has set out plans to introduce all-electronic measurement for local TV ratings across all 210 of the USA's designated market areas (DMAs) by mid-2017 - and to stop using paper-based TV diaries early the following year. More
Nielsen has partnered with i2C - the joint venture between Sainsbury's and Nectar card owner Aimia - to combine the latter's shopping data with Nielsen Marketing Cloud's consumer and media data, and provide brands with an omnichannel view of customers. More
Nielsen has launched a product idea testing solution called 'Concept Quick Predict', which it says enables marketers to test innovations up to three times faster than traditional methods. The tool is initially available in the US and most of Europe. More
In the US, Nielsen has launched an 'Assortment and Space Optimization' (ASO) tool, which merges real-time retailer and market data with space-aware analytics, to ensure each product within a category is allocated the optimal space needed to maximize its performance. More
Online community and survey tech provider Toluna has acquired Israel-based digital tracking specialist Crossense from incubator firm Nielsen Innovate. Terms of the deal were not disclosed. More
Nielsen has announced the Taiwan launch of its Digital Ad Ratings service, which helps clients measure and understand unduplicated reach across computers and mobile devices. More
Nielsen and the Food Marketing Institute (FMI) have formed a partnership, to help retailers and manufacturers better understand the change driven by digital technologies within the food marketplace. More
Nielsen has partnered with mobile data and tech company Bridge Marketing, to add thousands of unique mobile audience segments and more than 400 million mobile device IDs to its Marketing Cloud. More
Nielsen has launched its Social Content Ratings service, announced in January as a replacement for Twitter TV Ratings, and providing a measure of program-related social media activity across both Facebook and Twitter. More
Nielsen has reported a 2.4% increase in second quarter revenues to $1.596bn, with both its Buy and Watch businesses providing a 'solid performance'. On a constant currency basis, revenues were up 4.5%. More
In the UK and Ireland, publishing data analyst Nielsen Book is launching an online site called the 'ISBN Store', where publishers and self-published authors can purchase ISBNs (International Standard Book Numbers) and related services. More
Recently-acquired Repucom has rebranded as Nielsen Sports. Leaders and staff will remain in place, the firm says, working from the same location. More
Australian TV audience measurement (TAM) body OzTAM has extended Nielsen's contract to supply TAM services in the country's five mainland capital cities and nationally for subscription TV (STV); and is also increasing the number of homes in its TAM panels by 50 per cent. More
Nielsen is integrating viewability measurement from multiple providers such as DoubleVerify, Integrated Ad Science, and Moat, to its Digital Ad Ratings service. More
Nielsen has sold assets relating to its US-based location and site products and services to marketing services and data analytics firm Environics Analytics (EA). Terms of the deal were not disclosed. More
Nielsen firm Brandbank has launched in the US, where it will provide CPG and retail clients with product and brand image content via digital means. More
Nielsen Book has announced that Sales Director Simon Skinner is to leave the business this week following structural changes in its Discovery & Commerce Solutions business. More
Nielsen has enhanced its N-Score celebrity influence tracking tool, adding a 'Fan Affinity' score which it says will provide a 360 degree view of the media consumption and purchasing habits of fans. More
Nielsen has completed the acquisition of sports measurement and intelligence provider Repucom, whose sponsorship data will be combined with the new parent's buyer intent and purchase data to provide clients with deeper understanding of the sports industry. More
Nielsen has launched its Marketing Cloud in Europe. The platform, which combines analytics, data management, planning and marketing activation, will be available immediately in the UK and France, to be joined soon by Germany, Italy and Spain. More
US-based cross-industry forum the Marketing Accountability Standards Board (MASB) has assessed Nielsen's BASES innovation sales forecasting model through its Marketing Metrics Audit Protocol - the first such model to go through the audit. More
In the US, shopper insights specialist Nielsen Catalina Solutions (NCS) has released what it describes as the 'first ever' consumer packaged goods (CPG) industry benchmarks for return on advertising spend (ROAS) and sales productivity metrics across media type. More
In the US, Nielsen Consumer Neuroscience has launched a suite of tools called Video Ad Explorer, which uses a variety of neuroscience technologies to predict in-market consumer sales and behavior. More
In India, newspaper and magazine circulation measurement body the Audit Bureau of Circulations (ABC) has partnered with Nielsen to launch a solution for accredited digital measurement. More
According to German-language sports industry news site SPONSORS, Nielsen is planning to buy sports broadcast measurement specialist Repucom for more than $100m. More
Nielsen has launched an online measurement platform called Mobile Game Tracking (MGT), to provide data and insight into the performance and consumer sentiment surrounding mobile game titles. More
Hispanic multimedia company Univision Communications Inc. (UCI) has signed an agreement for Nielsen's National and Local 'Digital in TV Ratings' services, part of its Total Audience initiative. More
Nielsen has launched a new service, the Total Channel Solution, promising its clients the ability to 'unify' all their data sets - proprietary and third party, across multiple platforms - and get 'a full picture view of all factors affecting their business '. More
Facebook has three new partners verifying metrics on viewings of its photo and video ads: comScore, Nielsen and Integral Ad Science. The firms will start verifying ad viewability and attention metrics 'in the next few months'. More
TV and online ad targeting specialist Videology has extended its relationship with Nielsen to include audience segments from the latter's eXelate subsidiary, allowing better cross-screen segmentation. More
Nielsen has reported a 2.0% rise in first quarter revenue to $1,487m, equivalent to growth of 5.2% on a constant currency basis. Growth reflects what it describes as 'solid performance' in both its Buy and Watch businesses. More
Nielsen and eCommerce analytics company Profitero have partnered to incorporate the latter's Digital Shelf 360 suite into the former's eCommerce offering, allowing FMCG manufacturers to correlate digital shelf analytics with actual sales data. More
Nielsen has launched its own 'Marketing Cloud', allowing clients to deliver targeted promotional and engagement initiatives to their customers across multiple platforms. More
In the US, TapInfluence and Nielsen Catalina Solutions (NCS) have announced they are working together to help CPG brands measure the in-store sales impact of their influencer marketing campaigns. More
Nielsen has signed a multi-year agreement with cable and satellite television group DISH Network, to add the latter's aggregated set-top-box (STB) data to its National and Local TV ratings service. Nielsen says this is the first nationwide dataset to be calibrated with its panel. More
IAB Australia and Nielsen have launched 'Digital Ratings (Monthly)', a new service promising to measure the country's total digital audience unduplicated across PC, smartphone and tablet, for both web browsers and apps. More
St Louis-based multinational agrochemical and agricultural biotech corporation Monsanto has appointed Nielsen CEO Mitch Barns to its Board of Directors. More
Israel-based customer insight and personalization software provider ciValue has closed a $2.4m seed round from a group of investors including Nielsen Innovate. The funding will be used to roll out a new self-service solution for grocery, health and beauty retailers. More
Nielsen has announced that from April 25th it will make available brand-level TV connected device data for streaming video devices and game consoles. The firm will also add information from enabled smart TVs. More
Nielsen is planning to expand Digital Ad Ratings to eight new markets globally by the end of 2016, adding to seventeen countries where it is already available. More
Nielsen has launched a new solution to measure over-the-air radio listening, across mobile apps and web players, regardless of the device used. Results will be comparable with the firm's other media currencies as part of its Total Audience initiative. More
Shopper insights specialist Nielsen Catalina Solutions (NCS) and media giant Time Inc. have teamed up to launch a cross-platform ad measurement tool, tracking the quantifiable in-store sales impact of campaigns across print, digital and TV. More
GfK and Nielsen are in discussions to develop a set of services for advertisers, agencies and media groups, possibly for launch later this year. The firms say the initiative will kick-off with the design of Brazil's 'first' cross-media measurement for ad campaigns. More
Nielsen has acquired Mumbai, India-based mobile usage measurement specialist Informate Mobile Intelligence, previously part of the Cross-Tab Group of companies. Terms of the deal were not disclosed. More
Nielsen has acquired marketing modelling specialist Pointlogic, whose software is used by the media planning functions of agencies, media owners, and advertisers. Terms of the deal were not disclosed. More
Nielsen has promoted Megan Clarken to the newly created role of President of Product Leadership, leading its Marketing Effectiveness practice and Watch media research products. More
Nielsen is expanding its eCommerce measurement solution to the US market, to serve the needs of both retailers and manufacturers. The solution will be integrated into Nielsen's current measurement services and will be available to US clients later this year. More
comScore has reported an 8.4% rise in fourth quarter revenue to $98m compared with the prior year period, while full year revenue increased 13% to $368m, on the back of a pre-tax loss of $5m. The firm has also announced the launch of a new cross-platform TV ratings service, to rival Nielsen's. More
In India, TV rating body BARC and Nielsen/Kantar joint venture TAM India have formally launched their meter management company, Meterology Data Pvt Ltd. (MDL). BARC will have full control with a 51 percent stake in MDL, while TAM India will own 49 percent. More
Nielsen has reported constant currency revenue rises of 5.6% for the fourth quarter of 2015 and 5.0% for the year as a whole. Reported revenue dipped 0.6% in Q4 to $1.624bn, and 1.8% for the full year to $6.172bn. More
Research industry body ESOMAR has teamed up with Kantar, comScore, GfK and Nielsen to launch an initiative called 'Research Choices', which aims to help the general public understand how their data is used for audience measurement research. More
In New York, Nielsen has promoted Matt O'Grady to the position of Chief Executive Officer of its shopper insights specialist Nielsen Catalina Solutions (NCS). More
Drinks sector joint venture Nielsen CGA has launched an on-premise measurement service for US alcohol beverage clients, called Brand Index. The service is already available to European clients. More
Nielsen is expanding its Twitter TV Ratings to include Facebook conversations, and has renamed the service 'Social Content Ratings'. The firm says it also plans to integrate Instagram at a later date. More
In Europe, Nielsen has launched a Customer Experience practice, building on its alliance with CEM software firm ResponseTek and centred around the Nielsen Listening Platform, a real-time customer feedback platform the two announced a year ago. More
Nielsen has promoted Angela Talton to the role of Chief Diversity Officer, reporting to CEO Mitch Barns. She succeeds Dr D Sangeeta who moves into the new role of Global Client Operations Leader, overseeing all regional and client-related operations and deployment. More
Nielsen has stopped using paper diaries to collect demographic data in 31 mid-size US TV markets, replacing them with its new 'Viewer Assignment' method and in consequence losing MRC accreditation for this part of the data. More
Nielsen has sold its VideoScan home video market point-of-sale retail tracking service to The NPD Group. Terms of the deal were not disclosed. More
Marketing services and data firm Environics Analytics (EA) has acquired certain assets from Nielsen Canada, allowing it to integrate the latter's Spectra consumer segmentation and targeting services. Terms of the deal have not been disclosed. More
Nielsen has appointed James A. Attwood, Jr. as non-executive Chairman of its Board of Directors, effective January 1st and succeeding David L. Calhoun. More
Nielsen has partnered with alcohol industry analytics specialist BARTRENDr to launch a real-time mobile insights tool called Nielsen Bar Moments, which will analyse conversations taking place among alcohol consumers at bars and social gatherings in real-time. More
In New York, Nielsen is promoting Steve Hasker to the position of Global President and Chief Operating Officer from January 1st. He takes over the COO role from Brian West, who announced his resignation last month. More
In the US, healthcare data provider CentraForce Health has partnered with Nielsen Scarborough and Kantar Media to add further patient-centric insights to its health intelligence platform. More
Nielsen has announced the official launch in China of a service tracking brand and model share for smart devices. Nielsen Device Share (NDS) is compiled in collaboration with independent Chinese big data service platform TalkingData. More
In California, Nielsen has sold its entertainment research subsidiary NRG to Stagwell Group, the investment company formed recently by Mark Penn, co-founder of Penn Schoen Berland. Terms were not disclosed. More
UK TV audience research body BARB has agreed 'fusion projects' with Kantar Media and Nielsen for its Project Dovetail initiative, which will combine panel data with census data for TV viewing through all computer devices. More
In the US, Nielsen-owned audience targeting specialist eXelate is working with mobile app and device data provider PushSpring, gaining access to mobile audience segments based on life stage, interest, activity and intent. More
Chief Operating Officer Brian J. West has resigned from Nielsen, effective at the end of the year when his responsibilities 'will be divided among existing company executives'. More
Nielsen is setting up industry discussions to initiate changes to its C3 and C7 television ratings, coinciding with the impending roll-out of its Total Audience Measurement tool. More
Nielsen is working with secure identity solutions firm Digimarc to make its digital watermarks available to clients for use in applications 'beyond audience measurement' - and specifically across second screens. More
Nielsen and GfK have announced a partnership for future co-operation within the book sector, with the aim of helping clients identify multinational trends and giving them more detail on market developments. More
Nielsen has reported a 5.0% constant currency increase in third quarter revenue to $1.53bn on a basis, and adjusted EBITDA up 6.9% to $479m on the same basis. More
Italian TV audience measurement body Auditel has suspended publication of viewing figures after the identities of families on its panel were accidentally disclosed, reportedly as a result of human error in a mail sent by supplier company Nielsen. More
The hearing of Kantar Market Research Services' appeal against Indian government guidelines effectively banning its TAM joint venture with Nielsen has been postponed yet again, this time to February 9th 2016. More
Nielsen has added mobile campaign measurement to its Digital Ad Ratings service in five more countries - Australia, France, Germany, Italy and the UK - and will add Brazil by the end of the year. More
In the US, Nielsen has launched a service called 'Homescan Consumer Moments', which uses mobile app technology to research consumers' eating and drinking habits. More
In India, TV rating body BARC has commissioned Nielsen to conduct what it is describing as the country's largest universe estimation study on television ownership and viewing habits. More
Nielsen and ad intelligence specialist Integral Ad Science have expanded their relationship to offer viewability measurement by age and gender demographics within the former's digital ad measurement solution, Nielsen Digital Ad Ratings. More
Nielsen and multicultural consumer MR specialist Culturati have partnered to launch a new segmentation model, to help clients market to the Hispanic demographic in-store and elsewhere. More
'Tis only a rumour at this stage, but an Indian online publication suggests that long-time rating agency and Nielsen / Kantar joint venture TAM Media Research is talking to new audience body BARC about a 'merger' - which considering their previous relations would be some turnaround. More
A busy two weeks for Google: alongside the high profile announcement of a new CEO and the creation of a parent company, Alphabet, the search and advertising giant has signed new metrics deals with comScore and Nielsen, and registered a new ad viewability patent. More
Nielsen has reported second quarter revenues of $1,559m, down 2.2% in dollars but up 4.8% on a constant currency basis, compared with the second quarter of 2014. More
Around a dozen middle-ranking execs have been laid off in the Los Angeles office of Nielsen's movie tracking division NRG this week, according to unconfirmed reports. More
The Nielsen Company has appointed Eric Dale, formerly a Partner at Robinson & Cole LLP, as its new Chief Legal Officer, effective August 1st. More
Nielsen has rolled its flagship online campaign measurement solution Digital Ad Ratings out to three more Asian markets and will add another three, plus Mexico, in the coming months. More
Nielsen has partnered with atVenu, a tool that helps musicians track and report sales via mobile and online while on tour. The deal will enable artists to report their venue sales through Nielsen's music reporting tools. More
Nielsen is to launch two new analytical services within its Buy consumer purchase data unit: Marketing ROI Snapshot and Revenue Management & Optimization (RMO). The company says the tools will help mid-sized businesses with marketing and sales effectiveness. More
Nielsen has this week launched a new Preferred Platform Partner Program for ad technology companies who integrate its measurement standards into their systems. The nine initial members including many of the leading companies in the sector. More
Nielsen has launched a solution called the Design Navigator, which uses eye tracking technology to help marketers improve the effectiveness of package design. More
Nielsen has appointed banker Jordan Edmiston to investigate a possible sale of the movie tracking arm of its film and home entertainment firm NRG, according to news site Deadline Hollywood. More
In the US, shopper insights specialist Nielsen Catalina Solutions (NCS) has introduced a new approach to audience segmentation which uses purchase data to identify the most likely buyers of a CPG product, and target advertising to maximise sales. More
Technology veteran James Powell is to join Nielsen as Global Chief Technology Officer, from July 6th, from Thomson Reuters where he is EVP and CTO. More
Nielsen has announced a further secondary share offering by its Valcon holding company, aiming to raise in the region of $400m. More
Czech audience research agency Mediaresearch has changed its name to Nielsen Admosphere, reflecting its majority ownership as well as its origins. More
Nielsen has announced the launch of its cross-device campaign measure Digital Ad Ratings in China, in collaboration with online gaming behemoth Tencent; and says six more markets will follow later this year. More
Nielsen has appointed Craig Johnson to head up its Reach portfolio in Southeast Asia, North Asia and the Pacific, including television and radio audience measurement, and Consumer & Media View and advertising measurement. More
Nielsen has acquired neuromarketing firm Innerscope Research, which it will merge with its brain specialist company NeuroFocus under the Nielsen Consumer Neuroscience brand name. Terms of the deal were not disclosed. More
Nielsen has launched a measurement solution called Multi-Touch Attribution (MTA), to help marketers gauge ROI across screens (mobile, set-top boxes, OTT devices), systems (CRM and POS platforms), and channels (paid media, search, social media and e-mail). More
According to a report in the Sunday Times, Nielsen is preparing to make a bid for Tesco-owned consumer data giant dunnhumby, which has been valued at up to £2 billion. More
Nielsen has made available content from more than 3,000 Harris Polls dating back to the early 1970s, through a new interactive web site aimed at media execs, researchers, pollsters and academics. More
Nielsen has announced the sale of another 20-23m of its shares with another underwritten secondary offering. Shares were trading last week above $46 - a considerable rise since the last offer, in December. More
Nielsen has teamed up with Chinese eCommerce company Alibaba to launch a solution called 'New Offer Advisor', to help online retailers analyse their eCommerce performance, identify areas of market potential, and drive product innovation. More
Nielsen has reported a 2.1% drop in first quarter 2015 revenue to $1.46 billion, caused by the impact of foreign exchange - at constant currency, revenue was up 4.4%. Profits rose 8.6% to $63m from $58m in Q1 2014. More
Nielsen Book has announced a partnership with Chinese retail tracking service Openbook. The deal promises clients in the English language book markets in the US and UK a better understanding of the market in China, and vice versa. More
In New York, Nielsen has appointed former Salesforce exec Harish Peri as Senior Vice President of Product Marketing, across its Ratings and Planning products. More
Nielsen has changed the name of its digital measurement tool Online Campaign Ratings to 'Nielsen Digital Ad Ratings', which it says better describes its total digital view, inclusive of mobile. The tool's user interface has also been upgraded. More
In India, broadcast audience measurement body BARC has appointed Dr Sumit Chowdhury as Technical Advisor, as it prepares for the launch its new audience measurement system next month. More
Nielsen has announced a strategic alliance with RetailNext, which provides in-store analytics for bricks-and-mortar retailers. Nielsen becomes RetailNext's preferred channel for its service, which uses cameras and mobile tech to track shopper activities. More
Software and services provider NeoGrid has partnered with Nielsen to launch two new products for the Latin American supply chain market. More
Nielsen has announced a deal with marketing technology firm Concentric which will provide its clients with a new system for brand and media planning. More
Nielsen has acquired New York-based audience targeting specialist eXelate, for an undisclosed sum. More
Nielsen has announced a further sale of shares - around $360m worth of its common stock - in a secondary offering. More
Nielsen is planning to move its legal domicile from the Netherlands to the UK in the third quarter of the year, in a bid to attract a broader group of investors from around the world. This change is not expected to significantly alter the firm's worldwide corporate tax rate. More
Five months on from its last adjournment and more than a year after the announcement which triggered it, Kantar Media Research's appeal against Indian government guidelines affecting its TAM TV audience measurement service has been postponed once more, this time until May 12th. More
Nielsen has reported Q4 revenue up 1.4% to $1.6 billion. Excluding the impact of the Arbitron and Harris Interactive acquisitions, the increase was just 0.1%. However the firm notes that this was its 34th consecutive quarter of revenue growth. More
Former Nielsen employee Thomas Sook is suing the company for sending him 'at least 2,500' text messages since he left the company four years ago. More
In Singapore, Nielsen is investing an initial sum of $SG 14m over the next five years in the launch of an 'Asia Innovation Centre', to encourage the development of new research and measurement techniques for organisations operating across the continent. More
Nielsen has partnered with customer experience management (CEM) software provider ResponseTek to create a solution called the Nielsen Listening Platform, which measures and analyses customer feedback as it happens. More
Retired Unilever exec Harish Manwani has been elected as a member of the Board of Directors of Nielsen, N.V. Manwani, who joined Hindustan Unilever (HUL) in 1976, rose to the position of COO, which he held until last month. More
Nielsen has announced the acquisition of Brandbank, which collects, manages and distributes FMCG product and brand image content, via digital means, for retail syndication across in-store, print promotional and e-commerce platforms. More
Nielsen and Japanese researcher INTAGE are forming a joint venture company called Nielsen-INTAGE DigtalMetrics, to develop cross-platform ad effectiveness solutions. The new firm will be officially launched on 1st April. More
Nielsen Audio has reached an agreement with broadcast company Saga Communications and its affiliate Lakefront Communications over a copyright infringement action brought by Arbitron. More
Former ESPN media researcher Glenn Enoch has joined Nielsen as Senior Vice President of Audience Insights in New York, replacing Pat McDonough who retired at the end of last year. More
Nielsen has announced the forthcoming sale of 20m shares of its common stock, priced recently at $43.77 per share. More
Viewability measurement specialist Moat has partnered with Nielsen, to offer the latter's campaign measurement capabilities to its brand advertiser and publisher clients. More
US-based digital media buying platform MediaMath has launched a new app, giving marketers access to Nielsen's Online Campaign Ratings (OCR) data. More
Nielsen has announced it will begin tracking viewing for Netflix next month, plugging a gap in its coverage created by the streaming video service's unwillingness to provide ratings information. Streaming on mobile devices will not for the time being be included. More
In the US, Nielsen has secured a perfect score of 100% on the 2015 Corporate Equality Index (CEI), which provides a national benchmark survey of corporate policies and practices relating to LGBT workplace equality. More
Yahoo! has acquired video ad firm BrightRoll, which measures billions of video impressions each month using a reporting suite featuring tools from comScore, Nielsen, Vizu and InsightExpress. The deal was valued at around $640m in cash. More
Nielsen has been testing a new service which will add previously unmeasured out-of-home (OoH) TV viewing to its ratings. More
Nielsen has acquired concept testing and forecasting software specialist Affinnova, and will integrate the latter's team into its Innovation Practice division. Terms of the deal were not disclosed. More
In New York, Nielsen-funded independent think tank The Council for Research Excellence (CRE) has published a guide to help marketing and advertising industry execs understand the opportunities and challenges surrounding the use of 'big data'. More
Nielsen has reported third quarter revenue of $1.57 bn, a 13.3% increase year-on-year but reduced to 2.5% once the effects of acquiring Harris and Arbitron are removed. Similarly, profits fell nearly 30% - to $91m - but adjusted EBITDA was up 19.8% to $477m. More
Adobe and Nielsen have teamed up to develop what they say is the industry's first cross-platform system for measuring TV, video and other digital content across both the web and apps. More
Following a long tender process, online ad association IAB Australia has chosen Nielsen as sole supplier of digital audience measurement services in the country, for three years from January 1st 2015. More
A suit filed in the U.S. District Court of Northern California claims that Arbitron - now Nielsen Audio - made calls and left messages for consumers, contrary to the Telephone Consumer Protection Act (TCPA). More
In India, Nielsen has acquired analytics, economic modelling and forecasting services firm Indicus Analytics. Terms of the deal were not disclosed. More
Nielsen has announced plans to launch its Nielsen Social solutions - including Twitter TV Ratings - in Mexico in the first half of 2015. More
Media researcher Pat McDonough is to retire from Nielsen at the end of 2014, after 44 years with the company. More
In New York, Nielsen has hired former Accenture exec Benjamin Hayes as Chief Privacy Officer, overseeing its global privacy program. More
Nielsen and GfK have made it to the final round of IAB Australia's tender to measure online audiences across the country for the next three years. More
Shopper insights specialists Nielsen Catalina Solutions (NCS) is combining its data on what consumers watch and buy, with set-top-box (STB) data from FourthWall Media, in order to extend its single-source panel for CPG marketers. More
Nielsen has promoted Steve Hasker to the role of Global President, overseeing its business across the media sector, in addition to leading its product portfolio across both Watch and Buy segments. More
Nielsen has promoted John Lewis to the role of Global President, in charge of its worldwide business in the FMCG vertical. Company veteran Karen Fichuk replaces him as President, North America. More
In Beijing, former Nielsen exec René Bos has joined Internet content and app delivery service ChinaCache as Vice President, Global Corporate Development, to lead the company's worldwide marketing initiatives. More
Nielsen has reported a 15% increase in second quarter 2014 revenue to $1.59bn - excluding acquisitions the figure was still a very respectable 4.4%. Q2 profit fell to $76m from $426m due to fees for re-financing long-term debt, but Adjusted EBITDA was up 16.2% to $460m. More
In the US, shopper insight specialist Nielsen Catalina is planning to hire new sales people, analysts and consultants at its Vine Street headquarters in Cincinnati. More
Nielsen has expanded its coverage to two new countries, Bolivia and Paraguay, and now has operations in nineteen Latin American states. More
Nielsen is integrating RDA Research's geoTribes segmentation tool into its Consumer and Media Insights (CMI) service, to provide a 360 degree view of the New Zealand consumer. More
Nielsen has teamed up with marketing modelling specialist Pointlogic, to develop 'next-generation' media planning and inventory management solutions for ads across TV, online and mobile. More
NYC-based digital ad management company Sizmek has unveiled a tool providing an integrated view of campaign performance measurement, integrating data from comScore's vCE and Nielsen's Online Campaign Ratings. More
In Australia, the Interactive Advertising Bureau (IAB) has shortlisted three agencies to challenge incumbent Nielsen for its three-year online audience measurement contract. More
Nielsen has opened an office in Qingdao, in Eastern China, to support clients based in the coastal cities of eastern Shandong Province. More
The High Court in Delhi has once again adjourned Kantar Media Research's appeal against new government guidelines imposed on its TAM TV audience measurement service. The case will now be heard on 26th August. More
In New York, Nielsen has appointed Andrew McCaskill as Senior Vice President, Corporate Communications, with global responsibility for the firm's corporate media relations efforts. More
Nielsen is planning to recruit more than 500 employees for its Dallas call center, which was previously owned by radio ratings giant Arbitron (now Nielsen Audio); and 200 staff for its call center in San Antonio, which is being expanded to accommodate them. More
Nielsen has launched a tool called Omni Channel, integrating its own data with that of e-Commerce giant Alibaba to provide clients with a combined view of Chinese consumers' online and off-line buying behavior. More
ITWP, the parent company of online community and survey technology provider Toluna, has acquired Harris Interactive's European arm from Nielsen. As part of the deal, Nielsen will take a minority share in ITWP. More
Independent San Francisco-based TV station KTSF has become the first to have TV viewing via mobiles added into its ratings figures courtesy of Nielsen's SDK and its recent deal with tech firm Syncbak. More
Nielsen has announced an enhanced version of its Homescan consumer purchase panel. Homescan Premium taps the company's proprietary platforms and methods 'to create a million plus consumer panel', and promises unique in-depth analysis of consumer purchase behavior. More
Spanish-language broadcasting group Univision Communications has fired an executive at its KSCA-FM (101.9) station in Los Angeles for using a number of Nielsen's Portable People Meters (PPM) to inflate audience ratings. More
Nielsen is once again the 'official market research supplier' for an Olympic Games, adding Rio 2016 to London 2012 and Beijing 2008. More
Nielsen has announced it will stop its political polling in Australia at the end of July, specifically the monthly Fairfax Nielsen Poll, which has been running for the past nineteen years. More
In the US, Nielsen is increasing the size of its local television sample in fifteen Local People Meter markets, to increase the stability of the ratings and improve representation of hard-to-reach demographics. More
Nielsen has announced three appointments for senior communications roles, including Ben Billingsley and Flavie Lemarchand-Wood to leadership positions in its Global Watch division, and Kristie Stegen in an expanded role as Global Head of Internal Communications. More
Nielsen has reached a settlement agreement with Jacksonville-based Renda Broadcasting, which Arbitron had accused of using its radio ratings information without paying. More
In the US, Massachusetts-based station Channel 5 has taken the unusual step of writing to its advertisers to blame Nielsen for its 'puzzling ratings decline' in recent months. Reports suggest Nielsen has acknowledged a problem with sampling and is at work to redress it. More
Following news earlier in the week of job cuts in Florida, Nielsen is reportedly to close its call center operations in Columbia, Maryland, with the loss of 325 jobs; and in Radcliff, Kentucky, shedding 237. More
Nielsen is closing Scarborough Research's call center in Sarasota, Florida, making 220 employees redundant by the end of September. More
Nielsen and The NPD Group have signed an agreement to produce a quarterly US Beauty Cross Channel Monitor, providing a 'comprehensive view' of the US beauty market. More
Nielsen has reported a 12.9% rise in first quarter 2014 revenues to $1.49 billion, driven by 28% growth in its media research business following the acquisition of Arbitron. More
Nielsen is in the 'final stages' of testing for the expansion of its Online Campaign Ratings product to mobile. The new service is scheduled for launch in the summer. More
Nielsen has announced the completion of a Proof Of Concept study in partnership with CBS, on the 'power of combining media buys for major advertising campaigns'; and separately the integration by media technology company Syncbak of its Software Development Kit (SDK). More
In the US, the Federal Trade Commission (FTC) has approved Nielsen's plan to sell off its LinkMeter cross-platform measurement technology to comScore - one of the requirements of the deal agreed for Nielsen to acquire Arbitron. More
BrainJuicer has appointed former Nielsen NeuroFocus exec Jeff McDonald as Vice President, North America, overseeing the firm's new Southeast account team. More
Nielsen has extended its partnership with digital ad intelligence firm Integral Ad Science for an international roll-out of viewability measurement within its Online Campaign Ratings. Separately, Nielsen has announced it will raise around $750m from a note issue, in order to reduce debt. More
In the US, shopper insight specialist Nielsen Catalina Solutions (NCS) has teamed up with Nielsen Audio (formerly Arbitron) to launch what the firms describe as the first single-source measurement approach built for the radio industry. More
Nielsen has set up a new Multicultural Growth and Strategy team, to provide market understanding of, and deliver strategies to reach multicultural consumers. Mónica Gil has been promoted to lead it, as Senior Vice President and General Manager. More
Nielsen has announced that it will launch its Twitter TV solutions in Australia in the second half of this year, capturing and analysing chat on the social network as it relates to specific television programmes. More
Nielsen has promoted Dr. D. Sangeeta to the role of Chief Diversity Officer, reporting to Chief Executive Officer Mitch Barns and effective immediately. More
Consumer specialist The NPD Group has partnered with Nielsen to introduce a new data and analytics service looking at the market for school and office supplies. More
Nielsen has announced that a group of its shareholders is planning to sell 30 million shares of common stock, with a possible value of around $1.4bn. More
In the US, online video ad targeting specialist Videology is to integrate Nielsen TV data into its platform, to help marketers plan and measure campaigns running across both linear television and online video. More
Following a public comment period, the Federal Trade Commission (FTC) has determined that Nielsen's acquisition of Arbitron was not anticompetitive. More
Nielsen has announced a joint venture collaboration with Myanmar Marketing Research & Development Co. (MMRD), effective today. Nielsen MMRD will offer the services of both firms to companies established in Myanmar (Burma) or looking to enter the gradually opening market. More
Nielsen has acquired Madrid-based shopper marketing and sales intelligence specialist Nexium Customer Solutions. Terms of the deal were not disclosed. More
Nielsen has promoted CFO Brian West to Chief Operating Officer, replacing Mitchell Habib; and has appointed Jamere Jackson, who joins from General Electric, to fill the vacant finance role. More
Nielsen has reported a 5.5% increase in annual revenue to $5.7 billion. Media measurement arm 'Watch', enlarged by the Arbitron buy, saw revenue rise 11.2%, compared with 1.9% growth in the consumer research 'Buy' division. More
In the US, Nielsen has agreed to withhold broadband-only households from its local TV ratings service for the start of the 2014-2015 television season, following demands made by the National Association of Broadcasters (NAB) last week. More
The Indian Newspaper Society (INS) has rejected the findings of the latest Indian Readership Survey (IRS), following complaints by several of its members who claim the report contains 'shocking anomalies' and contradicts audited ABC circulation figures. More
Nielsen has launched a new solution called 'Local Buyer Reach', which links proprietary Nielsen local TV viewing data with online and offline purchase activity in order to connect what viewers watch with what they buy. More
In the US, the National Association of Broadcasters (NAB) has demanded Nielsen delay implementation of its 'hybrid' local TV audience measurement, methodology and technology until it can be fully tested in the marketplace. More
Nielsen has today announced today that it has completed its tender offer to acquire all outstanding shares of common stock of Harris Interactive, and that the acquisition should close today. More
In the UK, digital ad platform Specific Media has launched a targeting solution called 'TV Audience Segments', allowing targeting of online users based on their off-line viewing habits such as TV sports viewing. More
Nielsen and comScore have agreed terms in accordance with the order made by the FTC as a condition for the former's recent acquisition of Arbitron, concerning the continuation of a cross-platform project also involving ESPN. The FTC is now allowing time for public comment. More
Nielsen has increased its offer to buy Harris Interactive from $2.00 to $2.04 per share, valuing the company at around $118.9m. More
Nielsen's copyright suit against radio broadcaster Saga Communications - begun by Arbitron pre-merger - will not now go to trial until July 2015. A federal judge in Delaware has scheduled the case, following the firms' failure to reach an out-of-court agreement. More
The Indian government has announced it will regulate television ratings agencies in the country, requiring them to register with the I&B Ministry within 30 days, and raise sample size to a minimum of 20,000 panel homes - potentially a blow to Nielsen/Kantar joint venture TAM. More
Nielsen has appointed former Edelman exec Katie Burke as Executive Vice President of Marketing and Communications, responsible for the firm's internal and external communications, content development, digital marketing and industry relations. More
Nielsen has appointed Ipsos ad research veteran David Brandt as Executive Vice President, Advertising Effectiveness Strategy, with a focus on leading the development of the firm's 'Nielsen NeuroFocus' neuroscience-based copy testing solutions. More
Former OECD Ambassador Karen Kornbluh has joined Nielsen as Executive Vice President of External Affairs, leading the firm's government and public affairs services, and overseeing privacy strategy, corporate social responsibility and multicultural market development. More
In Australia, the IAB (Interactive Advertising Bureau) has joined forces with seven publishers to launch a measurement pilot for a 'Mobile Audience Panel', which will be jointly funded and delivered by Nielsen. More
Nielsen is to buy Harris Interactive for around $116.6m, or $2 a share. The deal was unanimously approved on Monday by the Board of Directors of Harris, which has recently improved profits despite a continuing slide in its revenues. More
In the US, advertising intelligence specialist Integral Ad Science has achieved Media Rating Council (MRC) accreditation for its online ad viewability product. The product is used by Nielsen as part of its Online Campaign Ratings (OCR). More
After nine years as Nielsen's CEO, David Calhoun is to join The Blackstone Group, one of six private equity firms that purchased the research giant in 2006. More
Nielsen plans to lay off around 333 workers at the Columbia, Maryland site which formed the headquarters of Arbitron, according to reports. Now renamed Nielsen Audio, the division employs around 1,000 workers across the US, a majority based in the Columbia site. More
Nielsen has made an unconfirmed number of staff redundant in its Audio division, formed from recently-acquired Arbitron. More
Nielsen has added a new component to its Buyer Insights service. 'Nielsen Buyer Insights - Precision Marketing' combines digital behavior and consumer purchasing data to measure the link between online ad campaigns and what people actually buy. More
Google is working with a number of its advertising clients on the use of Nielsen's Online Campaign Ratings (OCR) in the assessment of YouTube campaigns. The search giant, which already partners with comScore's vCE, said it was offering clients 'objective, credentialed, third-party measurement options'. More
Nielsen is to promote Mitch Barns to the role of Chief Executive Officer from January 1st 2014, replacing David Calhoun who takes on the role of Executive Chairman. More
Following the recent seventeen-day shutdown of the US government, the Federal Trade Commission (FTC) is giving the public more time to comment on the 'consent agreement' for Nielsen's acquisition of Arbitron - even though the Commission approved the $1.26 billion deal a month ago. More
Broadcast giant CBS is participating in Nielsen's 'first-ever' trial to measure cross-media campaigns running on local television and radio. More
Nielsen has reported a 2.7% increase in third quarter revenue to $1.39 billion, the result of a 2.2% rise in the 'Buy' consumer research arm to $871m, and a 3.4% rise in the 'Watch' media research arm to $516m. More
Patrick Dodd has been appointed as Managing Director of Nielsen China, based in Shanghai, with responsibility for all business activities across the region. More
Nielsen has partnered with data giant Experian Marketing Services to add additional demographic and lifestyle segments to its Online Campaign Ratings tool. Variables include estimated household income range, family size and education level. More
Nielsen has officially rolled out its Cross-Platform Campaign Ratings tool in the UK, offering advertisers and agencies a means to integrate media planning and measurement across television and the Internet. More
In the US, the Nielsen-sponsored Council for Research Excellence says its recent study findings show random error in Nielsen diaries continues to grow, with the great majority of local broadcast and cable ratings falling outside the traditional 10% benchmark error range. More
Following the Nielsen acquisition, a number of Arbitron's execs are said to be leaving the company, including CFO Debra Delman. It is also rumoured that Arbitron CEO Sean Creamer will be leaving at the end of the year. More
Australia will have no official web visitor metrics for the month of October, with Nielsen stats ceasing as of this week and the replacement service resulting from the AMAA's tender not yet ready. More
Nielsen has announced that Vice Chair Susan D. Whiting has decided to retire at the end of 2013, after thirty-five years with the company. More
Nielsen has announced the successful completion of its acquisition of Arbitron, which was finally cleared by the FTC a week ago. Arbitron becomes Nielsen Audio and will be integrated into Nielsen's US Watch business segment. More
The FTC has announced it has reached an agreement with Nielsen, allowing the latter's acquisition of Arbitron to go through, with a condition safeguarding Arbitron's September 2012 cross-platform project with comScore and broadcaster ESPN. More
Speculation in the papers suggests that Nielsen's $1.3bn merger with Arbitron could finally get approval today from the FTC, perhaps with an agreement to license technology to comScore. However, at time of going to press, nothing further has been announced. More
Former Nielsen colleagues Jeff Stewart and Christophe Cazes have launched a new firm called Asia Market Development (AMD), offering alternative approaches to the larger global firms which they say offer 'inflexible solutions' not designed for the Asian market. More
Nielsen has launched a mobile app for consumers, to provide information about 'what's hot' across a number of categories such as TV shows, music, movies, books and video games, as well as consumer products like cosmetics, candy and beer. More
Nielsen is said to be in negotiations with the US Federal Trade Commission (FTC) regarding its acquisition of ratings giant Arbitron, with talks centering around a concession involving the combined company licensing measurement technology to rival comScore and other parties. More
Nielsen has once agreed to extend the period for regulatory review of the Arbitron transaction, into September - but continues to stress that it is 'confident in the ultimate outcome'. More
Nielsen has struck a last-minute deal with the Audited Media Association of Australia to ensure publishers and advertisers do not face a month without audited circulation statistics, according to reports. More
Nielsen is to acquire the Business Intelligence and Commerce Solutions products of bibliographic information specialist R.R. Bowker, aiming to measure the impact of eBook sales in the US and UK, and analyse by demographics. Terms of the deal were not disclosed. More
According to reports, India's Broadcast Audience Research Council (BARC) has shortlisted five bidders for the technology section of its soon-to-be-launched television ratings system. TAM Media Research is not said to be amongst them, although both its backers, Nielsen and Kantar, are. More
Nielsen is 'running into rising regulatory static' over its proposed $1.26bn acquisition of radio ratings giant Arbitron, according to reports in the New York Post. Arbitron also has a potential headache as a critical media owner takes his argument with its methods to the US authorities. More
In Melbourne, Australia, digital audience specialist Effective Measure has hired Nielsen's former CTO John Griffin as Global Chief Technology Officer, responsible for leading the firm's software engineering, data application and infrastructure technology teams. More
Ratings giant Arbitron has reported second quarter net income of $7.1m, compared with $10m in the prior year period, after incurring $6.1m of costs and expenses related to its pending acquisition by Nielsen. More
Israeli mobile user acquisition and targeting platform Taptica has received an undisclosed amount of investment from Nielsen exec Itzhak Fisher. More
Nielsen has reported a 3% rise in second quarter revenue to $1.38 billion, driven by a 2% increase in its Buy retail measurement division and 5% in its Watch media analytics arm. More
Arbitron has settled with an investor who sued over its proposed $1.26bn buyout by Nielsen, admitting no wrongdoing but agreeing to remove some of what the investor had claimed were obstacles to other bidders and a higher price - and to make further disclosures about the process. More
Australian industry body The Readership Works is to work with Nielsen to merge the latter's Online Ratings data with its forthcoming cross platform audience insights survey 'emma'. More
Nielsen has launched beta trials of its Cross-Platform Campaign Ratings tool in the UK with brands including Unilever and Mondelez International (formerly Kraft Foods), agencies Aegis, OMG and Universal McCann London, and several publishers and ad networks. More
The legal and commercial ramifications of NDTV's suing of Indian ratings venture TAM continue: in India, two more networks are reported to have withdrawn subscriptions to the ratings firm, while in New York, law firm Sabharwal & Finkel is now fighting both Sir Martin Sorrell and its former client NDTV. More
Nielsen has completed a successful trial using technology developed by mobile streaming provider Syncbak to capture and measure viewing of TV content on mobile devices. More
Indian network New Delhi Television (NDTV) has appealed against a ruling by the New York State Supreme Court that its $1 billion ratings manipulation lawsuit against Nielsen and WPP should be heard in India. However, NDTV has only named Nielsen in the appeal. More
Nielsen has opted not to participate in a tender put out by the Audited Media Association of Australia (AAMA), for a new range of metrics to be included in its Web Audit Service. The measurement giant says the ad industry has made clear its preference for a single metric. More
US media network ABC is participating in Nielsen's 'first-ever' trial expanding its Online Campaign Ratings (OCR) solution to the measurement of ads on mobile devices. More
In the US, shopper insight specialist Nielsen Catalina Solutions has launched a tool called AdVantics On Demand, allowing clients to link TV ads with appropriate audiences, based on actual retail purchase data. More
Nielsen has issued a public offering of 35 million new shares of common stock at $35.01 each, which it says will generate nearly $1.3 billion for certain existing unnamed shareholders. More
Radio ratings giant Arbitron has reported a 5.1% increase in Q1 revenue to $111.8m, compared with $106.4m in the prior year period. Earnings are slightly down - Q1 EBITDA was to $34.7m vs $36.6m a year earlier - due the firm says to the costs associated with the planned Nielsen merger. More
Nielsen is selling its 'non-core' tradeshow business Nielsen Expositions to Canadian private equity firm Onex in a cash deal worth $950m, in order to provide funds for its planned $1.3 billion acquisition of radio ratings giant Arbitron. More
The Audited Media Association of Australia (AMAA) has put out to tender a contract to measure a new range of metrics to be included in its Web Audit Service. The organisation's existing service has been audited by Nielsen for the past four years. More
AOL has partnered with Nielsen to develop a tool to measure those audiences viewing the former's library of more than 620,000 videos. More
Nielsen is piloting a new solution, 'Nielsen Digital Program Ratings', designed to measure audiences who view TV content online. More
Nielsen has reported a 3% increase in Q1 revenues to $1.38 billion, despite performance in Europe which CFO Brian West said in a conference call continues to be a 'pretty big drag' on the company. More
Nielsen has integrated its Online Campaign Ratings service with the Velocity measurement solution of digital video specialist SET Media, allowing advertisers to forecast Gross Rating Points (GRPs) by program type and by individual video, while also delivering post-impression analytics. More
Arbitron's shareholders approved the company's acquisition by Nielsen at a special meeting held yesterday. More
IAB Australia has extended its national online audience measurement contract with Nielsen, without going out to tender. More
TiVo Research and Analytics - a subsidiary of digital video recorder (DVR) firm TiVo - has added data from Nielsen to the media measurement and analytics services offered by its recently acquired TRA business. More
In the US, Arbitron's one-time critic the National Association of Black Owned Broadcasters (NABOB) has told the FTC it is 'cautiously optimistic' about the potential for improvements in audience measurement for television and radio if the Arbitron-Nielsen merger goes ahead. More
Nielsen has rolled out its ad measurement service Online Campaign Ratings to four new markets - Germany, Italy, Australia and Canada. More
Point-of-sale data giant Nielsen Marketing has launched a mobile ad targeting solution called BuyerVision Mobile, through which CPG brands can deliver relevant ads to consumers, based on their previous in-store purchasing history. More
The Federal Trade Commission has asked Nielsen for additional information regarding its proposed $1.3 billion takeover of radio ratings giant Arbitron, postponing a possible deal still further. Meanwhile Nielsen may also be looking to offload its trade show business. More
With the planned acquisition by Nielsen approaching, Arbitron has set out details of remuneration packages for its senior execs including recently appointed President and CEO Sean Creamer. More
Nielsen has launched a solution for measuring the 'resonance' of brand advertising within mobile apps. The tool forms part of the Brand Effect product suite. More
A US Court has dismissed an appeal by Miami TV station Sunbeam, against an earlier dismissal of a lawsuit in which the broadcaster alleged Nielsen monopolized audience ratings systems in the region. More
New York's Supreme Court has ruled that the $1 billion lawsuit brought by New Delhi Television (NDTV) against Nielsen and WPP should be heard in India. The broadcaster alleges that staff at the firms' TAM joint venture took bribes in exchange for overstating ratings. More
The Ukraine Television Industry Committee (TIC) has awarded Nielsen a new audience measurement contract, apparently cutting short an agreement with previous incumbent GfK Ukraine after unproven allegations that the latter had bribed panellists. More
Radio ratings giant Arbitron has reported 2012 revenue up an impressive 6.5%. In the fourth quarter, growth was slower and net income was slightly dented by costs relating to the forthcoming Nielsen merger. More
After 66 years delivering Australia's radio ratings, Nielsen Media has lost the contract to GfK, to whom national industry body Commercial Radio Australia (CRA) has awarded a three-year deal starting next January. More
In Australia, Nielsen says it will retire its monthly Unique Browser (UB) metrics at the end of this month, following recent announcements from advertising bodies in the country that the figure is no longer meaningful. More
In Belgium, former Nielsen statistician Istvan Hajnal has launched his own market research and big data analytics consultancy, Hajnalytics. More
Nielsen has reported a 1% rise in revenue to $5.6 billion for the full year 2012, compared with the 8% increase it posted the previous year. Revenue in the firm's Buy retail measurement division was flat while the Watch media analytics arm saw a 3% increase. More
Digital ad tech firm Videology is to integrate Nielsen's Online Campaign Ratings into a predictive targeting solution for advertisers. More
Nielsen and Arbitron have voluntarily agreed to provide the Federal Trade Commission (FTC) with additional time to review Nielsen's proposed takeover of the radio ratings giant. More
India's Broadcast Audience Research Council (BARC) has issued an invitation for agencies to submit tenders for a new approach to television audience measurement. The contract is currently held by Nielsen/Kantar joint venture TAM Media Research. More
Nielsen has begun a five-year contract to operate a new Television Audience Measurement (TAM) service in Hong Kong. More
A new study by the Nielsen-funded Council for Research Excellence (CRE) highlights the difficulties posed for audience researchers by the growing variety of video consumption devices such as tablets, smart TVs and gaming consoles. More
SPMS - an association for television audience measurement in the Czech Republic - has commissioned Nielsen to measure television viewing across the country. More
Nielsen has announced it is to acquire Arbitron for around $1.26 bn, or $48 per share of common stock. The transaction has been approved by both Boards and is subject to customary closing conditions. More
Nielsen and Twitter have reached a multi-year agreement to produce a new metric, the 'Nielsen Twitter TV Rating', for the US market, covering the reach on Twitter of conversation about TV programmes. The first figures will be commercially available from the fall of 2013. More
Indian TV network New Delhi Television (NDTV) has set out its reasons for wanting a US trial for its case against Nielsen and WPP, urging the Supreme Court of the State of New York to reject the two companies' recent requests to have it thrown out. More
Nielsen has announced a reduction in the size of its Board of Directors to eleven members, with one director each from its six controlling partners. More
Nielsen has taken a minority stake in a new venture capital firm called Pereg Ventures, which plans to help start-ups offering technology for marketing and customer understanding. More
Nielsen has rolled out its real-time ad measurement and optimisation tool Online Brand Effect in the UK. More
Paul Fisher has resigned from his role as CEO of IAB Australia, and in March will become Managing Director for Nielsen Media across the Asia Pacific, Middle East, and Africa (APMEA) regions. More
According to reports, Nielsen has bought the remainder of Romanian company Retailplus Eastern Europe from co-founder Octavian Badescu. Terms of the deal were not disclosed. More
Nielsen has extended its partnership with Informate Mobile Intelligence to provide marketers with data on mobile device usage and content consumption across Asia Pacific, the Middle East and Africa (APMEA). More
Local market specialist Scarborough Research has formally announced its entry into Puerto Rico with a new insights service combining extensive attitudinal data and consumer behavior-based measures. More
Nielsen and its McKinsey joint venture NM Incite have announced the acquisition of SocialGuide, which provides analysis of social media conversations about TV programs. Terms were not disclosed. More
Two and a half months after its partner WPP did the same, Nielsen has filed a motion with the New York Supreme Court for dismissal of the lawsuit brought by broadcaster New Delhi Television (NDTV) against their TAM joint venture in India. More
In the US, Turner Broadcasting Systems (TBS) has appointed former Nielsen exec Howard Shimmel as SVP of Advertising Sales and Sports Research. More
Nielsen has announced third quarter revenue up 5% year-on-year, on a constant currency basis, to $1.423bn, with its Buy (4%) and Watch (5%) segments both contributing. Adjusted EBITDA rose 7% on the same basis to $424m. More
Indian television measurement body TAM is suspending publication of its viewing data from week 41 (October 7th) onwards, for 8 weeks while four of the country's biggest cities switch over from analogue to DAS. More
Nielsen has rolled out its Online Brand Effect solution in Australia, offering clients there the ability to measure and optimize the effectiveness of their online advertising efforts in real-time. More
Nielsen has rolled out its ad measurement service Online Campaign Ratings in the UK, following a pre-launch test with consumer goods giants Unilever and Reckitt Benckiser. More
Twitter has partnered with Nielsen to launch a service which will enable brands to create surveys directly within the social networking site, in order to gather data on users' purchase intent and brand awareness. More
Nielsen-funded independent think tank the Council for Research Excellence (CRE) has initiated a study to determine how social media impacts television viewing. More
Nielsen has officially launched its Cross-Platform Campaign Ratings tool, which it says indicates 'the true reach' of video ads across multiple screens. The tool combines data from Nielsen's Online Campaign Ratings service and its proprietary national TV panel. More
Nielsen and the Coalition for Innovative Media Measurement (CIMM) have formed an 'Innovation Committee' to develop and test potential new approaches to mobile television audience measurement for Nielsen's mTAM initiative. More
Nielsen is planning to raise $800m through the issue of 'senior notes' due in 2020, through its subsidiaries Nielsen Finance LLC and Nielsen Finance Co. More
Reports in the US press claim that Nielsen exec Itzhak Fisher is raising $50m which he will use to invest in start-up companies – with the initial $10m being provided by Nielsen. More
OzTAM - Australia's official source of television audience measurement – has extended its contract with Nielsen for the supply of services in the five Australian metropolitan markets, while committing to the development of multi-screen measurement. More
WPP has filed a petition in the New York Supreme Court for dismissal of the lawsuit brought by broadcaster New Delhi Television (NDTV), which accuses Kantar and Nielsen of violating anti-bribery laws through their TAM joint venture in India. More
In India, the Media Research Users' Council (MRUC) has awarded the contract for its continuous readership study, the IRS (Indian Research Survey) to Nielsen, after a nine-month selection process. More
India's News Broadcasters Association (NBA) has asked the government to suspend reporting of TAM data, in the light of the ongoing row between broadcaster NDTV and Nielsen and WPP's joint venture. Meanwhile Nielsen is reportedly the front-runner for the forthcoming RSCI readership measurement pitch. More
Indian broadcaster NDTV has hit out against a statement issued by WPP yesterday, and its use of the word 'hypothetical' to describe NDTV's claims of ratings fixing at the TAM Media Research joint venture. More
Following Indian broadcaster NDTV's legal action against Nielsen and Kantar Media Research over bribery claims, the Indian government has now stepped in with its own investigation. More
US-based ad targeting platform DG is to incorporate Nielsen's data and metrics into its MediaMind campaign management tool, in order to provide its own and Nielsen's subscribers with cross-platform measurement of ad campaigns. More
Nielsen has launched a cross-platform tool called 'Nielsen Online Audience Segments - TV Viewing', designed to help clients target online consumers based on their TV and web viewing behaviors. More
Indian broadcaster NDTV is suing Nielsen and Kantar Media Research over claims that staff at the firms' joint venture TAM took bribes in exchange for overstating ratings. According to the suit, this practice has damaged NDTV's business to the tune of around $810m in the past eight years. More
In New York, Nielsen/McKinsey joint venture NM Incite has appointed former McKinsey Principal Andrew Somosi as Chief Executive Officer. More
Nielsen has partnered with Israeli-based venture capital fund Partam Hightech to launch a subsidiary called Nielsen Innovate, which will help develop and fund business ideas and bring them to market for its clients globally. More
Nielsen has launched an upgrade plan for its Local Audience Ratings, which includes quadrupling sample size across all local markets and doubling it in diary markets. The firm says this will provide broadcasters with 'more granular data' for both programing and ad sales. More
Nielsen/Arbitron joint venture Scarborough Research has hooked up with GfK MRI to offer a service exploring the links between the attitudes of American consumers and their shopping and media consumption patterns. More
Nielsen has reported a 1% fall in second quarter revenue to $1.39 billion as a result of weak foreign currency exchange rates - but on a constant currency basis, revenue was up 4%. More
Nielsen has announced the New Zealand launch of its Online Ratings service, which provides Internet use metrics across all sources and devices. More
Nielsen has launched an initiative called the Innovation Lab, through which it will combine its existing research with external data - from clients, industry groups and academia - to develop what it describes as 'ground-breaking ad effectiveness measurement'. More
Nielsen has underlined its commitment to cross-platform measurement with the acquisition of ad campaign optimisation technology firm Vizu. Terms were not disclosed. More
US brain research specialist Nielsen NeuroFocus has announced a new technique called Neuro-Compression, developed in response to a requirement from CBS TV to find out if a 30-second ad can be cut in half without losing some of its powers of persuasion. More
Nielsen has announced the launch of its TV Brand Effect service in China and Germany. The service gives metrics on a TV ad's 'breakthrough', or 'resonance', for purposes of real-time or post-campaign optimization. More
Nielsen has promoted Mathias Bernhardt to Managing Director in Germany, responsible for developing the firm's Buy consumer purchase behavior segment. More
WPP's global media network Mindshare has launched a data-driven marketing intelligence platform called CORE, which combines its own media data and consumer insight capabilities with sources including Visible Measures, Nielsen, Acxiom and Adobe. More
Kantar Media TGI and Nielsen have teamed up to launch a new media analysis tool in Ireland, combining Nielsen's TV data with the TGI survey of consumers' brand and product use, attitudes and media habits. More
Nielsen has launched a 'hybrid' version of its online video measurement methodology, to track how people consume and engage with online video content from all locations, including mobile devices. More
Nielsen has revised its full year 2012 revenue guidance downwards, following what it describes as 'changes to operating conditions' in its Buy consumer purchase behavior division outside the US. The company is now expecting constant current revenue growth of 5% to 6% for the full year. More
In the US, cable TV and Internet provider Comcast has partnered with Nielsen to test ratings measurement on portable devices such as iPads, tablets and mobile phones - currently a gap in the research giant's 3-day playback ratings offer (C3). More
Point-of-sale data giant Catalina Marketing Corporation has announced the launch of BuyerVision, a new purchase-based targeting solution for CPG advertisers. More
Nielsen has written to inform clients it is developing a range of new audience meters and digital tracking codes, for possible deployment in or after 2004. More
Nielsen funded client think tank the Council for Research Excellence (CRE) is to conduct a three-market study of response bias in address-based audience samples, with the aim of improving diary-based TV-audience measurement. More
In Singapore, Nielsen has launched an Asian 'innovation hub' incorporating divisions for neuroscience (NeuroLAB), virtual, mobile and eye-tracking technologies (ShopperLAB) and market measurement and consumer information (MSciLAB). More
Nielsen has reported a 3% rise in revenue to $1.3 billion for the first quarter ended March 31. Growth was fairly even in its Buy consumer purchase behavior segment (up 2.7% to $800m)and its Watch media research division (up 2.6% to $480m). More
After nearly twenty years at Nielsen Claritas, Drake Bassett has left the research industry to take up the position of President and Chief Executive Officer of the not-for-profit organization Palmer Home for Children. More
Nielsen is to integrate measures of ad safety and viewability into its Online Campaign Ratings service for Internet display and video advertising, through a partnership with ad engagement data provider AdSafe Media. More
Nielsen has partnered with The University of Chicago Booth School of Business to offer a historical perspective on consumer purchases to all US-based academic researchers. More
A new body called the Institute on Asian Consumer Insight (ACI) has been launched, funded jointly by the Singapore Economic Development Board and Nanyang Technological University (NTU). More
UKOM, the cross-industry organisation set up to oversee the measurement of online audiences, has ended its partnership with Nielsen and instead appointed comScore as its new partner for online media measurement in the UK. More
The Association of Accredited Advertising Agencies of Hong Kong (HK4As) has awarded Nielsen a five-year Television Audience Measurement (TAM) contract for the period 2013 to 2017, incorporating measurement across multiple platforms. More
WPP's GroupM is working with Nielsen to develop a new cross-platform measurement service, integrating media planning and measurement across television and the Internet. More
Nielsen has announced the launch of its NeuroFocus testing laboratories in China, citing 'huge opportunities for businesses to tap into the unmet demands' of consumers as the economy shifts its focus towards them. More
In New York, consumer demand specialist The Demand Institute has appointed Pope Ward as Executive Director and Louise Keely as Chief Research Officer. The Institute is jointly operated as a non-profit body by The Conference Board and Nielsen. More
In the US, Spanish-language broadcast network Telemundo Media has appointed former Nielsen leader Douglas Darfield to oversee consumer, media and marketplace intelligence, while heading its team of 15 researchers. More
Haralambos (Harry) Pappafloratos, the CEO of Colmar Brunton New Zealand, died on the 19th of February at the age of 55, after being diagnosed with cancer three years ago. More
Nielsen has officially launched its NOCR (Nielsen Online Campaign Ratings) cross-media measurement system, to provide metrics for online ad campaigns similar to those used for TV ads. Consumer goods giant Unilever is the first to sign up for the service. More
In New York, Nielsen has teamed up with business membership and research association The Conference Board to launch a non-profit organization called The Demand Institute, with a mission to provide insight into how consumer demand is evolving around the world. More
Andrew Wiseman has been promoted to the role of acting Managing Director of ICM Group, following the recent integration of its three companies - ICM Research, ICM Direct and Fieldwork UK - and the departure of ICM Group Chairman Justin Sampson. More
New York-based media analytics specialist C3 Metrics has appointed former Nielsen Media Research CEO John Dimling as TV Advisory Chief, with a remit to extend the firm's services beyond online media and into television. More
Nielsen and its partners TV ad sales firm Atmedia and cable operator UPC Polska have been awarded a contract to launch what is described as the largest TV audience measurement panel in Poland. More
Talk show host Oprah Winfrey has fallen foul of Nielsen after tweeting a request to its panelists on Sunday, urging them to watch her cable network OWN instead of the televised Grammy awards. More
Online measurement specialist comScore has reported a 33% revenue increase to $232.4m for the full year 2011, with Q4 revenue up 22% to $62.6m. However, fourth quarter loss climbed from $0.5m the previous year to $3.3m, with costly litigation with Nielsen taking its toll. More
Nielsen Media Australia MD Peter Cornelius has left the company, following a restructure which has resulted in the firm integrating its Watch (media) and Buy (consumer purchase behavior) divisions under the leadership of former MD, Pacific, Chris Percy. More
Nielsen has reported good growth and profit with full year 2011 revenues up 8% (6% at constant currencies) to $5.53bn and adjusted EBITDA up 10% (8%) to $1.546 bn. More
In the US, audience targeting exchange company eXelate has partnered with shopper insights specialists Nielsen Catalina Solutions to give CPG marketers access to data on in-store purchasing behaviour. More
Nielsen has acquired Chicago-based fresh food industry research specialist The Perishables Group. Terms of the deal were not disclosed. More
CIM, the Belgian Joint Industry Committee responsible for the country's audience measurement, has awarded Nielsen a four-year contract to supply its 'TV Events' measurement system, from 1 January 2013. More
In the US, Nielsen and comScore have settled patent infringement lawsuits relating to both firms' online measurement copyrights, and as part of the deal, Nielsen has acquired $19m of comScore common stock. More
Reports in the Turkish press claim that the country's Television Audience Research Committee (TÃAK) has severed its agreement with AGB Nielsen, following claims that staff at the firm leaked a list of panel members to TV producers who then bribed them in order to manipulate TV ratings. More
In the US, Nielsen has announced the appointment of Rick Kash as Vice Chair and Mitchell Habib as Chief Operating Officer. Both appointments are effective from January 1st 2012. More
In the US, digital specialist Specific Media has partnered with ad performance specialist Nielsen Catalina Solutions to launch 'Shopper Access', a service which combines off-line purchase behavior with online ad data to provide insights into how advertising influences consumer purchases. More
Nielsen has postponed the launch of its radio ratings service in Tasmania, Australia - reportedly less than 24 hours before results were due - citing problems with sample. More
Nielsen has announced good results for the quarter ended September 30th, including revenues up 10% (6% at constant currencies) to $1,413m, and adjusted EBITDA up 7% in real terms, at $408m. More
In Australia, the Interactive Advertising Bureau (IAB) has officially launched its online audience measurement methodology and service, after what it describes as 'an exhaustive process and review'. September data will be available next week. More
Arthur C. Nielsen Jr. - the son of the research company's founder Arthur C. Nielsen, and former Chairman of the business - died in Winnetka, IL on Monday, at the age of 92. More
Canadian newspaper research body NADbank has partnered with Nielsen to launch an 'Integrated Newspaper Planning Tool', which combines analysis of a newspaper's print and web site reach to assess overall impact. More
Former Nielsen exec Christine Earl has been granted a federal appeals court ruling to press ahead with her discrimination case against her former employer, who she claims sacked her because of her age and health problems. More
In the UK, Ipsos MORI has appointed former Nielsen BASES EMEA MD Susan Malcolm as Managing Director for its Ipsos Marketing division. More
Nielsen has moved to reassure clients and investors that an error in the set-up of its NPower data processing system will have no impact on its commercial data, ratings and projections, after potential problems were apparently overplayed on Wednesday. More
Nielsen has formed a strategic alliance with India-based Informate Mobile Intelligence, which uses on-device metering technology installed on panellists' handsets. More
In the US, the Media Rating Council (MRC) has accredited the Nielsen Online Campaign Ratings measurement system, launched recently to provide overnight audience reach, frequency, and Gross Rating Points (GRPs) for Internet display and video advertising. More
Nielsen has received Media Rating Council (MRC) accreditation for its Puerto Rico TV audience measurement service, which was launched in April 2010. More
In the US, pharma market research firm ImpactRx has appointed industry veteran Gregory Ellis as President and Chief Executive Officer, replacing Richard Altus who is leaving the firm just months after it was acquired by the parent of retail intelligence giant SymphonyIRI. More
In the US, real-time targeting firm Rocket Fuel has launched version 2.0 of its Brand Booster suite of survey-based optimization solutions, to deliver metrics across display, video, mobile and social advertising campaigns. More
In New York, Kantar Media has promoted George Carens to the role of President of Kantar Media Intelligence North America and Steve Davis to that of President of Kantar Media SRDS. In addition, the firm has hired former Nielsen exec David Hamric as General Manager of its Marx solution. More
The world's 25 largest research firms had revenues of $18.8 billion in 2010, up 4.9% on the previous 'dismal' year - a 'very healthy turnaround' according to industry authority Jack Honomichl. However, 'real' revenues were not quite back to their 2008 levels, and some companies continued to shrink. More
In the US, Nielsen has acquired market response modeling specialist Marketing Analytics Inc., and says the deal will help it to provide FMCG marketers with 'the most complete and timely view of the impact of media and marketing'. Terms of the deal were not disclosed. More
Nielsen is planning to launch a service which uses gross ratings points (GRP) for ad campaigns on Facebook and other online platforms, allowing comparison with measures of audience reach for television, print and outdoor advertising. More
Nielsen has reported a 10% rise in revenue to $1.4 billion for the second quarter, the result of a 14% increase in its Buy consumer purchase behavior segment and a 4% increase in its Watch media research arm. More
In the US, Nielsen has signed a multi-year agreement with Kantar Media to access set-top box (STB) data from the latter's DIRECTView audience measurement panel, for use in its local TV audience measures. More
Business and financial information specialist CoreLogic has appointed former Nielsen high-flyer Frank D. Martell as its new CFO, effective August 29th. More
Retail giant Wal-Mart Stores Inc. has agreed to resume sharing consumer data from its Walmart and Sam's Club stores with Nielsen, after a ten-year break. More
Bob Cohen, who served as President and CEO of consumer and media research firm Scarborough Research from 1993 to 2009, has died at home at the age of 58, after a battle with cancer. More
Yan Xuan has been appointed as President of Nielsen Greater China, reporting to CEO David Calhoun and with a seat on the Nielsen Executive Council (NEC). More
UKOM, the cross-industry organisation set up to oversee the measurement of online audiences, is to begin a major review of its main audience contract next month, allowing time to consider 'major changes' before the end of the contract - currently with Nielsen - in December 2012. More
In the UK, former Nielsen colleagues Tony Meacock and David Timberlake have launched their own agency, The Marketing Information Company, to measure the effectiveness of market research agencies and help clients link payment to supplier performance. More
Nielsen has launched a new approach to helping companies with their product innovation strategies, which it claims will increase the likelihood of new products succeeding to 75%. More
Peter Greene has left consumer and retail specialist The NPD Group after nearly 20 years, to join Nielsen's Segmentation and Local Market Analytics division in a newly created role, SVP Durables Strategies. More
In the US, Nielsen has formed an alliance with grocery media network and software firm MyWebGrocer, to develop what it says is the 'First Comprehensive View of US Online Supermarket Purchases.' More
US joint venture company Nielsen Catalina Solutions has appointed advertising analytics veteran Leslie Wood for the newly created position of Chief Research Officer, based near New York and reporting to CEO Mike Nazzaro. More
After a week of silence from all the involved parties, Nielsen announced yesterday that it had acquired 100% of brain research specialist NeuroFocus Inc., and confirmed that founder and Chief Executive Officer Dr. A.K. Pradeep will continue to lead it. More
Nielsen has won IAB Australia's contract to supply the country's online audience measurement currency, following an eight-month tender process. More
Nielsen has agreed to acquire the remainder of neuromarketing firm NeuroFocus, to fend off a bid from marcoms giant WPP, according to a report in MediaDailyNews. More
Nielsen has promoted Emilie Darolles to the role of Managing Director of its operations in Taiwan. More
From November, Nielsen will produce all US local ratings for Hispanic TV programming using the same ratings panels used for English language stations. More
Nielsen has promoted former Microsoft exec Celia Fan to lead its 'Watch' media research division in Hong Kong. More
Dave Thomas, President Global Media Client Services at Nielsen, is to leave the firm after 22 years. His replacement will be Mitch Barns, currently President of Nielsen Greater China. More
Nielsen has promoted Karthik Rao to the position of Managing Director of its Greater China region, based in its Shanghai office. More
TV ratings body TAM Ireland has brought in RSMB TV Research to carry out an independent audit on recent audience figures, following complaints about those supplied by Nielsen. More
US joint venture company Nielsen Catalina Solutions has partnered with mobile advertising network 4INFO, to help CPG brands measure the impact of ad campaigns aired on mobile devices. More
Nielsen has seen an 8.9% increase in revenue to $1.3bn for the first quarter of 2011. Net income rose from $16m to $64m but the firm reported a $181m loss in Q1 due to $206m costs relating to its recent initial public offering (IPO). More
In the US, Scarborough Research has partnered with multicultural consumer intelligence provider Geoscape to offer in-depth information about Hispanic consumers' buying power, brand loyalty and media preferences. More
In Hong Kong, Nielsen has added mobile Internet audience measurement to its Market Intelligence (MI) service. More
comScore has responded to Nielsen's recent patent infringement lawsuit with a suit of its own. More
Nielsen has reportedly accused comScore of violating five of its patents relating to the collection, analysis and reporting of information about online activity. More
In Singapore, Yahoo! and Nielsen have partnered to launch Brand Impact, a study aimed at quantifying the branding effectiveness of online ad campaigns across Asia. More
In the US, Nielsen has promoted Mary Liz Finn to the position of Chief Human Resources Officer, to lead the firm's human capital strategy, and oversee leadership development programs, compensation and benefits packages. More
In Malaysia, Sun Media Corporation (SMC) is taking legal action against Nielsen for publishing what it describes as 'false and misleading readership estimates' for its newspaper theSun. More
Nielsen has reported 2010 revenue of $5.13 billion, a 6.1% increase on a constant currency basis. Net income of $132m for the year compares well with a loss of $489m in 2009. More
In the US, Nielsen funded client think tank The Council for Research Excellence (CRE) has selected research and advisory firm BIA/Kelsey to conduct a review of research currently available about user experience on multiple video platforms. More
Digital audience specialist Effective Measure has been selected by non-profit organisation the Digital Media and Marketing Association (DMMA) to ensure accurate traffic reporting for South Africa's media sector on all digital platforms - a contract previously held by Nielsen. More
In New York, Colleen Fahey Rush has been promoted to the newly created position of Executive Vice President and Chief Research Officer at MTV Networks (MTVN), to lead the broadcaster's Strategic Insights and Research group. More
Cyprus-based MEMRB (The Middle East Market Research Bureau) has been bought by Nielsen for an undisclosed sum, thought to be around 60m Euros. More
In the US, Scarborough Research - the joint venture between Nielsen and Arbitron - has appointed former Nielsen Online SVP Brian Condon as EVP, Commercial Development. More
Nielsen has priced its forthcoming initial public offering (IPO) at around $1.64bn or $23.00 per share. The shares will trade from today on the New York Stock Exchange under the ticker symbol 'NLSN'. More
In the US, Sunbeam Television has dropped two charges against Nielsen that claimed the research giant had engaged in unfair trade practices and breach of contract. More
Ahead of the official release of its financial results for calendar year 2010, Nielsen has reported an expected revenue increase of between 6.3% and 6.7% to between $5,110m and $5,130m (2009 = $4,808m), equivalent to 5.8% to 6.2% on a constant currency basis. More
In the US, antitrust charges brought by Sunbeam Television against Nielsen have been dismissed by a Florida federal judge. More
In Warsaw, Poland, public broadcaster Telewizja Polska (TVP) has given Nielsen a four-year contract to provide television audience measurement services, beginning this month. More
Nielsen's Chief Human Resources Officer Roberto (Bob) Llamas is to leave the firm at the end of the first quarter 2011. The firm plans to name a successor during the transition period. More
Nielsen will provide clients early in 2011 with preview reports for its 'Extended Screen' initiative. The approach adds Internet viewing of TV programs into Nielsen's National People Meter (NPM) television ratings, to demonstrate the impact of online viewing on program measurement. More
Nielsen has formed a joint venture with China Cable Union Data Services (CCData) to pioneer the delivery of new and more detailed insight on China's growing digital TV market. More
Nielsen has announced that it is shutting down its diary-based radio ratings service in the US, from the Fall 2010 period. The firm said in a statement that the decision will not impact its international radio measurement services. More
Nielsen Singapore has appointed Grace Liu as Head of Consumer Research, succeeding Joan Koh who was promoted to the post of Managing Director in April. More
Following its admission last month of a flaw in the measurement of web traffic due to pages with 'very long URLs', Nielsen has now notified clients that it will 'restate' ratings for nine TV stations in four of its metered markets due to problems with 'software logic'. More
In the US, Nielsen/Arbitron joint venture Scarborough Research has hired Nielsen veteran Tom Drouillard as President and CEO, succeeding Gregg Lindner who has moved to Arbitron as Chief Research Officer. More
IPO-bound research giant Nielsen has reportedly struck a new deal with CEO David Calhoun, adding three years to his contract in exchange for a salary rise and a $6 million signing bonus. More
In the UK, the BBC is introducing its own 'Live Plus 7' system, which supplements traditional 'overnight' audience figures with numbers viewing the same programmes on any of a number of platforms up to seven days later. More
In the US, Nielsen has launched a Media Analytics initiative, focused on developing tools to provide additional insights from its existing syndicated media research data. The new initiative will be led by Bill Moult, a founding partner of the Media Behavior Institute (MBI). More
US ad industry ratings watchdog the Media Rating Council (MRC) has withdrawn its accreditation for local television ratings in Nielsen's 154 diary-only markets, backdating the withdrawal to 2009. More
Nielsen has apologised to clients for a 'flaw' in its web traffic methodology which has led to under-counting of web traffic in products including its NetView service. More
Nielsen has reported a 5% increase in third quarter revenues to $1.29bn, from $1.23bn for the prior year period, or 7% on a constant currency basis. More
Nielsen's online division has added mobile Internet audience measurement to its New Zealand market intelligence service, with the roll out of its Mobile Market Intelligence (MMI) in the country. More
In the US, TV station the Sundance Channel has collaborated with Nielsen to develop the 'Measurement Innovation Metric' (MIM); a new qual solution that calculates audience loyalty and engagement, as well as receptivity to advertising. More
In Australia, online measurement specialist comScore has appointed audience research veteran Jonathan Jephcott as a consultant to lead its bid to become the IAB Australia's sole supplier for the planning, buying and reporting of online audience measurement. More
In the US, Nielsen funded client think tank the Council for Research Excellence (CRE) is looking for an agency to analyse current research on new video-media usage - such as how screen size and 3D TV affects viewer engagement and how people consume video on mobile devices. More
In the US, Nielsen's Vice Chair Susan Whiting has assumed additional responsibility for diversity - focussing on the firm's leadership, global workforce of more than 35,000, and external purchasing policies. More
In Australia, in-store ad provider TorchMedia has partnered with Nielsen to design a solution which provides information from different shopper segments across a wide range of demographics, combined with purchasing behaviour data at product category level. More
Two of Nielsen's subsidiaries are planning to sell $750m of senior notes which are due in 2018, in order to pay off a proportion of the research giant's debt. More
Nielsen has this week told clients it may widen the definition of its new Extended Screen ratings, dropping the absolute requirement that online TV programs must carry the same ads as their original broadcast. Separately, the research giant is said to be piloting a new 'GRP'-style online audience measure. More
Dubai-based Real Opinions has signed a reseller agreement with The Nielsen Company. Real Opinions will offer a number of Nielsen Online solutions in the Middle East, including SiteCensus, Market Intelligence and Campaign Analysis. More
In the US, the dispute between Sunbeam Television and Nielsen appears to be coming to a conclusion: the parties informed a judge in Miami last week that they are close to resolving the suit. More
Nielsen has developed an iPad app using audio watermarks to automatically detect and synchronize with TV programs, to serve viewers with relevant interactive content and advertisements. More
In the US, Sunbeam Television's lawsuit against Nielsen is back in the news, with mandatory mediation due to start on Monday in Boston. Sunbeam has submitted a long list of individuals it may cite or call upon for evidence, including network execs and current and past Nielsen competitors. More
Nielsen has increased the amount it wants to raise by selling stock to $2.01bn, in its initial public offering (IPO) filed with the US Securities and Exchange Commission. The firm has also added two new categories for measuring TV viewing. More
Nielsen has announced results for the quarter and six months ended June 30. Reported quarterly revenues rose to $1,270m, up 7% year-on-year and reported operating income rose 6% from $172m to $182m - a rise of 10% after adjusting for one-off costs and currency changes. More
Nielsen has appointed Gai Le Roy to the role of Vice President Research - Audience Measurement, in its Asia Pacific online division. More
In the US, the Media Rating Council (MRC) has given approval to all 25 of Nielsen's Local People Meter (LPM) markets - ten of which had their accreditation renewed, while the remaining fifteen markets were granted accreditation for the first time. More
In the US, Manish Bhatia, Nielsen's President of Advanced Digital Services, has left the company, resulting in a re-structure which will see the firm integrate set-top-box (STB) data into its current audience measurement services. More
Nielsen has told clients it will bring back its 'live-only' television ratings, dropped in April in favour of a measurement combining live and time-shifted viewing. The company says it has not changed its view that live/same day is a better measure, but can now offer both due to increased data capacity. More
Nielsen has been reappointed as New Zealand's supplier of television audience measurement (TAM) services, winning an eight-year contract from SKY, TVNZ and TVWorks. More
Survey Sampling International (SSI) has hired Jessica Sullivan as Director, Access & Engagement, Asia Pacific. More
US video ad network BrightRoll has unveiled a new reporting suite that offers a means to measure the ROI on their online video campaigns, using measurement and analytics tools from research partners including comScore, Nielsen, Vizu and InsightExpress. More
US multi-screen measurement specialist Rentrak has reported a 91% drop in fourth-quarter profit to $197,000, from $2.2m in the prior year period, resulting from $1.3m in costs relating to its acquisition of Nielsen EDI, as well as a number of one-time expenses. More
Nielsen and management consultancy McKinsey have formed a joint venture - NM Incite - to help companies use social media intelligence to drive business performance. More
Nielsen is to track South African consumers' lifestyle habits and engagement during the imminent World Cup, using BlackBerry devices. Participants will compile mobile diaries including photos and captions, giving a detailed picture of their movements and interaction with the tournament. More
Nielsen has filed with the US Securities and Exchange Commission to raise up to $1.75bn in an initial public offering (IPO), which it will use to pay down debt and for 'general corporate purposes'. More
In the US, interactive television firm FourthWall Media has launched a media measurement unit, and appointed Nielsen Media Research veteran Bill Feininger to lead the initiative. More
Nielsen Online's UK Managing Director Stephen Brooks has left, as part of a company restructure. More
As part of an internal restructure, Nielsen has transferred Ivar Michaelsen from its Denmark office, to lead its operation in Germany, while appointing Justin Sargent as Group Managing Director for UK and Ireland. More
In the US, user experience firm AnswerLab has appointed former Nielsen Director Kate Taplin as Director of Research. More
Nielsen has added mobile Internet audience measurement to its Australian market intelligence service, a 'world first' in online audience measurement methodology according to the measurement giant. More
In the UK, Nielsen has appointed AOL Europe's former Director of Insights and Sales Strategy Andrew Bradford, as a new member of its European online division. More
Nielsen has acquired US-based video analytics and technology company GlanceGuide, and integrated the firm's advanced analytics capabilities into its own online video measurement tools. More
WPP CEO Sir Martin Sorrell says the figure reported in the press for Nielsen's possible valuation is 'out of the ballpark' and 'doesn't work in any way, shape or form'. Both companies reported encouraging results today, WPP forecasting growth for the year and Nielsen seeing 4% real revenue growth over Q1 2009. More
Nielsen has withdrawn 'TV Channels Receivable', a reporting service which showed how many channels the average TV household receives. The firm cites the change in the way channels are presented by different multi-channel providers as the reason behind the move. More
Nielsen has released initial findings from its China 'Three Screen Report', which aims to provide insights into how Chinese consumers are using TV, Internet and mobile platforms. More
Nielsen has launched a global Research and Development program in China, focusing on market research technologies and methodologies. The firm says this initiative will become its most important R&D program outside the US home market. More
Nielsen is said to be preparing to trade as a public company, inviting a number of investment banks to underwrite an initial public offering (IPO) which could be worth up to $21bn. More
Nielsen and Facebook have released the findings of a study which claims to show that ads placed on social media sites are more likely than others to be noticed and remembered, while also increasing users' intent to purchase. More
In the US, Nielsen has partnered with word of mouth (WOM) specialist Bazaarvoice to integrate the latter's consumer ratings and reviews into its BuzzMetrics dashboard. More
In the US, Nielsen has appointed media research veteran Ira Sussman as Senior Vice President and Managing Director of National Television Client Services; replacing Catherine Herkovic who has held the role since 2007. More
Nielsen has rolled out its television audience measurement system in Puerto Rico, adding to the more than 30 markets where it already provides TV ratings. More
Survey Sampling International (SSI) has appointed Rene Bos as Managing Director, Asia Pacific, replacing Juai Kong (JK) Leong who is retiring from the firm at the end of the month. More
In Malaysia, Nielsen has promoted Kow Kuan Hua to the position of Managing Director of its Consumer Group, after 13 years with the firm. More
Joan Koh has been promoted to the position of Managing Director of Nielsen in Singapore, after more than a decade with the firm. She replaces Paul Richmond, who has taken on the role of regional Managing Director of Retail Services and Product Leadership. More
In the US, Nielsen is to eliminate live-only TV ratings, and has confirmed it will be introducing major changes to the way it calculates national ratings, including adding duplicate viewing to program telecasts. More
Software developer Openwave Systems Inc. is to collaborate with Nielsen to develop an 'insight engine', combining demographics and analytics to help mobile operators analyze, profile and target audience segments. More
China's burgeoning online video ad industry has taken a leap forward in measurement terms with the announcement of a deal between leading video site Youku and CR-Nielsen, the research giant's Chinese JV. More
US mobile analytics provider Motally has appointed former Nielsen product management specialist John Forese as CEO. More
In the US, Nielsen has partnered with online targeting data firm eXelate to integrate granular online and anonymous household-level offline data into eXelate's Targeting eXchange. More
Nielsen has acquired Munich-based market research consulting firm USP Market Intelligence, which focuses on consumer goods such as tobacco, confectionery and beverages in Germany and Austria. Terms were not disclosed. More
Sunbeam Television's lawsuit against Nielsen Media Research, filed last April, looks like it might be going to court after all, following a decision by a Florida judge. The claims centre around lower audience figures from Nielsen's new LPM system. More
The Nielsen Company has announced its financial results for the year ended December 31, 2009. Revenue was almost exactly level with the previous year ($4,806m) but up 4% if currency fluctuations are excluded. More
Nielsen's TV ad effectiveness arm 'Nielsen IAG' is planning a UK roll out for its ad and programme engagement measurement service, running in the US since 2000. More
In the US, Arbitron/Nielsen joint venture Scarborough Research has integrated cell-phone-only (CPO) households into twenty additional local market studies. More
In the US, joint tests by The Nielsen Company and the Television Advertising Committee of the ANA (Association of National Advertisers) have paved the way for the provision of individual or 'brand-specific' commercial ratings, the partners claim. More
Nielsen has promoted Justin Garrett to the post of Greater China Head within its newly formed Global Financial Services Practice. Based in Hong Kong, his role also covers China and Taiwan. More
UKOM - the UK Online Measurement Company - and Nielsen have officially launched the UKOM Audience Planning System (APS), by publishing inaugural data from the online audience measurement system. More
Neuromarketing firm NeuroFocus has formed a joint venture partnership with Nielsen to roll out its services in Australia. More
In India, Nielsen has promoted Piyush Mathur to the role of Managing Director for its South Asia Business. More
In the US, mobile advertising exchange Mobclix is to add Nielsen's data to its platform, to help increase the effectiveness of mobile advertising spend and enable mobile application developers to make more money through advertising. More
ACNielsen HCI - a firm researching pharmaceutical promotions which was transferred to WPP in a 2008 regulatory asset swap - has been added to Kantar Health's Marketing Insight practice. More
Digital marketing research firm InsightExpress has appointed former Nielsen executive Marc Ryan to its Executive Committee as Senior Vice President, Chief Research Officer. More
Nielsen is rolling out its Facebook ad measurement tool BrandLift in the UK, to offer clients a better understanding of the impact of online advertising in the overall marketing mix. More
John Dimling, former Chairman, President & CEO of Nielsen Media Research, has joined his second Board of the week, the Arbitron Board of Directors. On Tuesday he was appointed to the Advisory Board of neuroscience agency Innerscope. More
In the US, biometric and neuroscience provider Innerscope Research has appointed former Nielsen Media CEO John Dimling and former Arbitron President, Chairman & CEO Stephen Morris to its Board of Advisors. More
The Turkish Radio and Television Corporation (TRT) has announced that its stations will no longer be included in audience measurement provided by AGB Nielsen Media Research, which has been carrying out TV audience research in the region since 1989. More
Nielsen has modified its plan to change the metric on which advertising deals for local TV ads are made, and says it will continue to provide Live TV ratings until the end of March 2010. More
Multi-screen measurement firm Rentrak Corporation has acquired Nielsen EDI, which provides measurement information and research solutions to the movie industry. More
Nielsen has formed a joint venture with St. Petersburg, Florida-based consumer-driven print communications firm Catalina Marketing Corporation, addressing the current hot topic of linking marketing exposure with purchasing behaviour. More
Former Nielsen exec Grace Pan has joined performance based digital marketing company SinoTech Group in the role of Chief Strategy Officer. More
The Nielsen Company is selling eight publications including Billboard music magazine and The Hollywood Reporter, to a newly formed media investment group, e5 Global Media LLC; and is discontinuing two other titles. More
The Nielsen Company has promoted Eva Leung to the position of Executive Director, Retail Measurement, Hong Kong, replacing Angel Young who has moved to a regional role within the firm.. She was previously Director, Client Service, Retail Measurement. More
Nielsen has responded to the American Association of Advertising Agencies (4As) complaint about its decision to change the metric on which advertising deals for local TV ads are made, from Live to Live + Same-Day. More
In the US, digital video recorder solutions provider TiVo has partnered with Google to integrate its second-by-second timeshifted TV viewing data into the measurement of ads sold through the Google TV Ads platform. More
In Mumbai, Nielsen has promoted Shubhranshu Das to the post of Regional Head of its new Global Financial Services Practice in South Asia. More
In Australia, Nielsen's online research division has promoted Matt Bruce to the position of Managing Director, from his previous role as National Sales Director. More
The American Association of Advertising Agencies (4As) has written to Nielsen to complain about the firm's decision to change the metric on which advertising deals for local TV ads are made. More
The recently launched Coalition for Innovative Media Measurement (CIMM) is to make digital set-top-box data (STB) its first priority, following a recent meeting held with audience measurement leaders. More
Nielsen's group revenues for the three months ended September 30, 2009 were down 1% to $1.25bn from the same period last year. CFO Brian West described the quarter as having been 'steady'. More
Kantar's market research agency Compete and its sales and marketing consultancy Cannondale Associates are combining their data to provide brands with new insight into consumers' shopping behavior, as they move from researching goods online to in-store purchasing. More
A new quant/qual research and consultancy services firm called Definitive Insights has been founded by a group of executives who previously worked together at agencies such as Nielsen, RI, SPSS, Knowledge Networks, Hall and Partners and Martin-Hamblin-GfK. More
Nielsen has rolled out a fast turnaround method to enable agencies to quickly review the performance of recently launched TV ads, and react accordingly. More
Ratings giant Arbitron says it will lose around $5m in 2009 as a result of losing contracts with radio broadcasters Cumulus Media and Clear Channel Radio to Nielsen. More
The recently formed Coalition for Innovative Media Measurement (CIMM) will be hosting a meeting with Nielsen, Rentrak, TiVo, TRA and TNS to discuss how the firms can work with the coalition to foster set-top box data research innovation. More
Nielsen and online targeting firm DataLogix have partnered to enable advertisers to target consumers based on their lifestyles, purchasing habits and media usage. More
The newly formed Coalition for Innovative Media Measurement (CIMM) is about to invite agencies to submit proposals for two media research projects. It has also appointed MTV Networks' Colleen Fahey Rush as Head of its Executive Committee. More
Brand protection specialist MarkMonitor has appointed Nielsen's Vice Chair Susan Whiting to its Board of Directors. More
Nielsen veterans David McCallum and Alastair Gordon have launched a new consultancy in Sydney, Australia and Wellington, New Zealand, to help agencies maximize their performance and clients optimise their research spend. More
Nielsen is to give its client think tank, the Council For Research Excellence (CRE), an additional $2.5m, bringing its total four-year investment to $10m. More
In New York, Nielsen has hired Steve Hasker to fill the newly created position of President, Media Product Leadership and Advertiser Solutions - a new business unit set up to help advertisers 'deliver the right messages to the right consumers'. More
At a launch event held yesterday, UKOM - the UK online measurement body - unveiled further details about the online audience planning system it is developing in partnership with Nielsen. More
Nielsen Online has underlined its commitment to the panel-based methodology it will use for the UK's first web measurement currency, following competitor comScore's proposal of a 'person-centric' approach using a hybrid technique employing cookie deletion. More
UKOM, the UK online measurement body, has appointed Nielsen as its official partner to create the country's first currency for planning advertising campaigns on the Internet. More
Nielsen and Facebook have signed a multi-year partnership to help clients better measure the impact of online advertising and develop and market new products. More
Nielsen's decision to do away with live-only program ratings is 'a significant step backwards' according to GroupM North America's Chief Investment Officer, Rino Scanzoni. More
Following client consultation, Nielsen is to move to live-program-plus-same-day ratings in its Local People Meter (LPM) and Set Meter markets by early December. More
In the US, the newly formed Coalition for Innovative Media Measurement (CIMM) has attempted to clarify its goals in a conference call, stressing that rather than creating a competitor for Nielsen Media Research, it wants to fund new research into cross-platform and TV set-top box measurement. More
Nielsen has acquired KoreanClick, a web measurement company in South Korea, for an undisclosed sum. More
Nielsen has moved Oliver Rust into the position of Managing Director, overseeing its business portfolio in Hong Kong. He replaces Ms Fanny Chan, who has moved to a regional role with the company. More
Nielsen Media Research has developed a new meter which will measure online video viewing in the same way the firm's A/P Meter does for television. More
In Australia, Nielsen has released data from its upgraded Internet panel, in a move towards its final accreditation by the Interactive Advertising Bureau (IAB). More
In the US, Nielsen and retail analytics agency Information Resources Inc (IRI) have formed a new firm which will recruit, maintain and process data from a common set of households to support the Nielsen Homescan and IRI Consumer Network panels. More
In the US, digital marketing agency Tribal Fusion has launched a service using advanced analytics to measure the effect of online advertising on offline purchasing decisions. More
Australian readership research is in flux as incumbent currency provider Roy Morgan declines to take part in a new-look tender. As of yesterday, magazine publishing giant ACP has quit its national association in support of the Roy Morgan survey. More
Media giant Time Warner has signed a seven year agreement with Nielsen, which will bring together TV, online, mobile measurement services, research on advertising segmentation and targeting, and consumer engagement research, under one contract. More
In response to last week's news that a consortium has been formed to challenge Nielsen's TV audience measurement 'monopoly', the firm has been in touch with employees to confirm that 'three screen' measurement remains central to its strategy. More
In the US a TV ad solutions firm is to bring together the services of Nielsen, Experian and Acxiom to help clients improve ad effectiveness using their existing data segmentation and optimization models. More
Nielsen has reported a 6% dip in revenues to $2.36bn for the six months ended June 30 2009. Revenues for its market research business dropped 11.7% to $1.25bn from $1.42bn in the year earlier period. More
Arbitron and Nielsen joint venture Scarborough Research will be incorporating cell-phone-only (CPO) users into the sample for its syndicated local market studies, beginning this summer and due for release next spring. More
In the UK, Nielsen has taken a stake in CGA Strategy - which offers market intelligence for retailers in pubs and bars, and for drinks brand owners - while CGA has taken over Nielsen's sales tracking activities in the sector. Terms were not disclosed. More
Nielsen has launched a web audience measurement solution in Taiwan, which offers third-party verification of Internet traffic through a combination of page tagging and visitor surveys. More
In Mumbai, Nielsen has launched a specialist Business Consulting Services group, which will combine qualitative consulting with fact-based analytic-driven recommendations. The group will be led by Asitava Sen, who joined Nielsen as Director, Retail Consulting last year. More
In the US, Nielsen has launched what it describes as the industry's 'most advanced panel and platform' for measuring Internet audiences - increasing its measurement of web sites from 3,000 to more than 30,000. More
Nielsen is opening new regional headquarters in Dubai, in the United Arab Emirates, from which it will continue to serve clients in the Middle East, North Africa and Pakistan. More
In the US, the Association of Hispanic Advertising Agencies (AHAA) has joined the Media Rating Council (MRC), in a bid to establish accurate representation of the Latino market in audience measurement. More
GfK Retail and Technology has upped its stake in its Indian joint venture (JV) with Nielsen from 40.0% to 50.1%. Previously known as ORG-GfK Marketing Services, the JV will now be re-branded as GfKNielsen India and will be included in the consolidated accounts of the GfK Group. More
Contrary to claims in the Turkish press, reported in DRNO on Friday, AGB Nielsen says its own panellists have alerted it proactively to corruption issues; that it continues to enjoy good relations with awarding body TIAK; and that it is very much in the running for a tender taking place later this year. More
TV ratings data supplied by AGB Nielsen for the Turkish market is the subject of corruption claims. After complaints filed by the country's Radio and Television Corporation (TRT), the Television Audience Research Committee (TÝAK) has apparently said it will change the system, and the supplier. More
In the US, Nielsen executive Steve McGowan is to return to the Discovery Channel as Senior Vice President of Research, in charge of directing all broadcast, digital media, marketing, ancillary and other types of research. More
In the US, Nielsen Media Research veteran Tom Ziangas has joined TV production company Rainbow Media Holdings as Senior Vice President of Research, to oversee programming and sales research. More
Nielsen has partnered with French media agency MTdiamTtrie to launch a study of French mobile phone consumer behaviour. More
Nielsen and secure identity solutions firm Digimarc are to launch two joint ventures that will combine the latter's solutions for deterring fraud, counterfeiting and piracy with the former's consumer and business data. The ventures replace a more informal agreement in place since 2007. More
Nielsen has been selected by the London Organising Committee of the Olympic Games (Locog) to provide market research services for the London 2012 Olympics and Paralympics. More
Nielsen has re-organised its consumer research group into a global practice, and appointed practice expert teams across its five geographic regions. More
The UK Online Measurement (UKOM) company, which plans to launch a single online audience measurement currency, is in preliminary discussions with Nielsen Online to provide the data. More
The Nielsen Company has agreed to acquire GfK's FMCG Retail Measurement and Consumer Panel business in Switzerland. Nielsen will take over assets related to two continuous FMCG panels: GfK's Retail Store Panel and GfK's Household Consumer Panel. More
Nielsen has reported revenues for the three months to the end of March down 7% to $1.1bn from $1.2bn for the same period last year. Excluding the impact of currency fluctuations however, revenues increased 1%. More
Nielsen has been unable to provide overnight TV ratings for four days this week, following a server issue which went undetected and caused a data collection stoppage over the weekend. More
In the US, Nielsen is facing a lawsuit brought by Sunbeam Television Corporation, over claims that the ratings firm is understating the broadcaster's TV audiences. More
Nielsen is about to begin a test to measure the Internet usage of some of the members of its national TV ratings sample. If the pilot is successful, it will consider expanding the sample to include online viewing in its TV currency. More
Internet users' engagement with the online landscape is deepening, according to a study conducted by Nielsen. The firm says this is in part due to the growing popularity of viewing video content online, and of social networking. More
In the US, panel and survey technology provider Toluna has completed its integration with Common Knowledge Research Services, and re-named the firm Toluna USA. It has also restructured its US and Asia Pacific team with four new appointments. More
Nielsen has promoted Jennifer Wang to the position of Managing Director in Taiwan, replacing Gordon Stewart who will be returning to Australia in the summer. More
Nielsen has reported 2008 revenues up 4.5% on a constant currency basis to $5bn, despite a climate which CFO Brian West predicts 'won't get any better, any time soon'. More
Australia's print audit body the ABA is to launch a web traffic measurement service for its member publishers, on 1st May, with the first data a month later. Participating members will have their site traffic data compiled through Nielsen Online's Market Intelligence tool. More
In New York, Nielsen has acquired consulting firm The Cambridge Group (TCG), which helps Fortune 500 companies develop organic growth strategies. Terms were not disclosed. More
Nielsen has transferred Jed Meyer from its US operation to the post of Managing Director, Media Services, Greater China based in Shanghai. More
GfK has acquired Nielsen's C.L.E.A.R. contact lens tracking service in the United States. Terms were not disclosed. More
In New York, media's 'most quoted man' Jon Mandel has left his role as President of NielsenConnect, which is closing after two years in operation. More
Nielsen has appointed Duncan Falzon as Executive Director of Nielsen Media Thailand and Media Index, Asia Pacific. More
Nielsen Online - the research giant's online audience and consumer behaviour division - has launched its services in India, as well as in the UAE and across the Middle East. More
Nielsen is about to roll out its store layout and category space management solution my.spaceman, across more than 100 markets. More
Nielsen has opened a BASES office in Delhi, its second Indian location, from which it will provide new product research and forecasting services to the consumer packaged goods sector. More
Google's platform for TV advertisers is to offer new time-shifted viewership data, showing how and when viewers see commercials in recorded programs, via an alliance with technology solutions distributor MediaBank. More
Around 6.5 million US homes (5.7% of households) are not ready for the transition to digital TV (DTV) which is now scheduled to take place on June 12 this year, according to Nielsen estimates. More
In the US, Nielsen has announced the indefinite suspension of its P.R.I.S.M. initiative, which it set up with the In-Store Marketing Institute in 2006. P.R.I.S.M. aimed to establish a common industry metric to measure audiences and gauge the effectiveness of in-store marketing. More
In Singapore, Nielsen has appointed Suresh Ramalingam as Managing Director of Consumer Research for its newly expanded API, MENAP and Southern Africa regions (APIMEA). More
In the US, Nielsen has partnered with broadcast measurement firm Repucom to analyze content and measure viewers' exposure to sponsored media during televised sporting events. The new service will replace Nielsen's current Scorecard offering. More
Health and sustainability specialist Natural Marketing Institute (NMI) has announced the expansion of its services to Canada, and the appointment of Jorge Santos as Vice President of Strategic Consulting, based in Ontario. More
Retail behemoth Wal-mart has pulled out of the P.R.I.S.M. initiative, which was set up by Nielsen and the In-Store Marketing Institute in 2006 to establish a global metric for evaluating the in-store environment. More
Nielsen has written to clients announcing a delay to the rollout of its Local People Meter (LPM) service in local television markets. The company will pause when the LPM is in use in 25 markets, instead of continuing rapidly to reach all 56 originally scheduled. More
Nielsen has sold its Hong Kong Advertising Monitoring (AIS) service to admanGo, a firm which provides a competitive advertising and ad monitoring service through an online platform. Terms were not disclosed. More
In the US, Nielsen has completed the pilot study for its new diary-based radio measurement service, which is due to launch next spring. The company expects to unveil initial findings in February. More
Nielsen is expanding its new product sales forecasting business BASES into the Middle East, with the establishment of a group in its United Arab Emirates office. More
In Switzerland, Nielsen Online is to partner with NET-Metrix, the online industry committee for Internet audience measurement, to provide online research data for the Swiss market. More
Nielsen has signed an agreement to acquire pharma retail trade specialist AMAR Research, headquartered in Brno, the Czech Republic's second largest city. Terms were not disclosed. More
In Hong Kong, Nielsen has appointed Umang Pabaru as Managing Director, Nielsen Consumer Research, for the Greater China region, leading the teams in Hong Kong, mainland China and Taiwan. More
Nielsen is moving into direct competition with Arbitron over US radio ratings: two major radio broadcasters today announced a switch to Nielsen Media's ratings service in a number of markets from Q3 of 2009. Arbitron has described the once-a-year Nielsen service as 'a step backward'. More
In the US, the Television Bureau of Advertising has announced its support for Live + 3 program ratings as the standard for local buying and planning in LPM and metered markets – and has praised Nielsen for its early commitment to introduce relevant ratings. More
Nielsen CEO David Calhoun says the firm plans to push for dominance in the 'three screen audience measurement' market, and can continue to grow despite world economic problems. The firm reported revenue of $1,260m in the third quarter, up 3% after excluding currency fluctuations. More
Nielsen's alliance with US ad and brand measurement firm NeuroFocus has been extended into Japan, where the pair will use respondents' brain waves, eye movements and other physical features to study the impact of commercial messages or products on potential customers. More
Nielsen and WPP have signed an asset swapping agreement. Nielsen will acquire WPP's half of AGBNielsen Media Research (AGBNMR), and in return, WPP will take over three of Nielsen's media services assets. More
In the US, Nielsen has promoted Executive Vice President Susan Whiting to the post of Company Vice Chairperson, joining Chairman and CEO David Calhoun in the newly created 'Office of the CEO' to provide oversight and direction to the company's initiatives and operations. More
The Nielsen Company and partner IMMI have mothballed their recently launched out-of-home (OOH) television viewing measurement service with immediate effect. The companies blamed difficult economic times, which had led to 'limited economic support' for the service. More
Nielsen's film and home entertainment specialist NRG (National Research Group) has appointed veteran film marketing executive Robert Schulze as Managing Director, International. More
TNS CEO David Lowden has left after nine years with the firm, following the completion of WPP's takeover of the business. WPP's insight arm Kantar Group made no comment about Lowden's departure, but instead confirmed a series of senior management positions at TNS. More
Television Audience Measurement Ireland has awarded AGB Nielsen Media Research a further five year contract to supply television audience measurement for the Irish markets. The extension begins in September 2010. More
Nielsen has delayed plans to measure online media usage in a number of its People Meter panel households, to provide time to include both Internet video usage and web site navigation. More
The Media Rating Council (MRC) has completed the first phase of its audit of Nielsen's NetSight meter technology, which is used in the firm's international panels and US MegaPanel and will now be integrated into its audience measurement products in the US. More
Nielsen has appointed Rebecca Chiu as Director, Consumer Research (FMCG) based in Hong Kong. More
Social networking site 'Hey! Nielsen' is to close. The research giant says it is 'working on a new consumer site' but has not yet given details of the reason for the closure or the nature of the new offering. More
Nielsen has launched a new service to benchmark the quality of mobile phone networks across 39 markets in India. More
In China, Nielsen has partnered with media information and data firm Meihua to launch a comprehensive source of media rates and related data across the region. More
Nielsen Online has formed a joint venture with web site ranking agency Beijing Zhongqian Wangrun to develop and deliver Internet measurement and analysis services in China. More
In the US, Nielsen has launched a new panel which it says is the first to simultaneously measure use of both television and the Internet in the same home. More
Nielsen has appointed Christophe Cambournac as President, Asia Pacific and India, succeeding Nonoy Niles who will be leaving the company after fourteen years. More
In the US, Nielsen has expanded its suite of out-of-home (OoH) media measurement services to cover the $1.3bn advertiser-backed video network business. More
In the US, Nielsen has appointed Ed Dandridge as Senior VP and Chief Communications Officer, responsible for managing communications between Nielsen and its key audiences and stakeholders inside and outside the company. More
The Nielsen Company has appointed Dwight Watson, a fourteen-year veteran of the firm, to serve as MD of its Russian operations. His previous roles include MD in Pakistan and Sri Lanka. More
Nielsen has launched Mobile-PRIZM, a new product that combines the company's consumer segmentation and mobile media targeting tools, to help advertisers target mobile audiences more effectively. More
In the US, The Hollywood Reporter (THR) – the trade publication for the film industry – has linked up with parent company Nielsen to offer a customized data analysis service, and appointed Nielsen Entertainment Media Analyst James Li to head the initiative. More
In the US, Nielsen and Integrated Media Measurement Inc (IMMI) have begun delivering the first daily all-electronic national TV ratings for viewing outside the home. More
In the US, population segmentation specialist Nielsen Claritas has partnered with retail buying consortium Nationwide Marketing Group, to analyze customer data from select Nationwide member retailers. More
Nielsen has reported increased second quarter revenues of $1,304m, up 12% from the same period in the previous year; and a year-on-year rise of 12% in first half revenues to $2,518m. More
In Europe, predictive targeting technology firm Nugg.ad is to combine Nielsen Homescan panel data with survey data it gathers from visitors to its partner web sites, to help advertisers target consumers through online marketing campaigns. More
Former ACNielsen Exec Terilyn Reber has established an international coalition of data collection agencies, to offer CATI/WebCATI and online research to clients around the world. More
Internet audience specialist Nielsen Online has rolled out its competitive online media intelligence service AdRelevance service in Taiwan. For the first time, the product categories used have been standardised for research on both online and offline media. More
In partnership with Digital Media Group (DMG), Nielsen has conducted what it describes as the 'first ever' China subway TV rating survey, using an evaluation method that the pair say has never been applied to digital outdoor media until now. More
In the US, Nielsen has partnered with Mindset Media – a firm that creates consumer profiles of web users – to add personality profile mapping to its Homescan consumer purchase panel of 125,000 US households. More
US-based phama business intelligence firm Wolters Kluwer Health (WKH) and Nielsen have formed an alliance to analyse consumer purchasing behaviour for prescription, over-the-counter (OTC) and other health-related products. More
Canadian-based public opinion and market research firm Angus Reid Strategies has hired former Nielsen Media Research President Mike Leahy to launch a new syndicated research division. More
Nielsen Media Research has been awarded a five-year contract to conduct the South African Advertising Research Foundation's (SAARF) All Media and Products Survey (AMPS) and the Radio Audience Measurement Survey (RAMS). The contract commences on 1st January 2009. More
NBC Universal (NBCU) is to use the forthcoming Beijing Olympics as a unique testing environment for a more rounded measurement of media consumption, covering a wide variety of media. More
Google has unveiled a free web analytics, research and media planning tool to enable media buyers to determine the web sites where their online ads will have most impact, based on demographics and traffic info. More
Ratings giant Nielsen Media has told clients it will drop its landline-based random digit dialling (RDD) telephone sampling method for recruiting paper diarists, from November, in favour of one using the addresses of prospective panel households. More
AGB Nielsen has announced it will be measuring the size of TV audiences of the Beijing Olympic Games in 38 countries on five continents. More
Google is integrating its Google Analytics traffic analysis tool with its Google TV Ads program. Some observers are interpreting the move as further evidence that the search giant is headed for direct competition with Nielsen. More
Nielsen and rival consumer analytics firm Information Resources Inc (IRI) have both announced major contracts with consumer giants. IRI says it has ousted Nielsen from a UK contract they formerly shared, with P&G; Nielsen says it has signed a global contract with the Coca-Cola Company. More
Nielsen has introduced a Retail Edition of its Answers technology platform, which groups a number of analytical and reporting applications in a business-process oriented framework. More
The Nielsen Company and NBC Universal, one of its major clients, are to collaborate to offer advertisers sales metrics based on the 'fusion' product developed by NielsenConnect. More
Nielsen has extended its online audience profiling service to the mobile Web. The new service provides marketers and publishers with lifestyle and demographic information for the audience of more than 200 mobile web sites. More
The Nielsen Company and its subsidiary Interactive Market Systems (IMS) have announced the launch of IMS Clear Decisions(TM), a new software platform claiming to simplify access to media and marketing data and speed up the generation of insights from it. More
In the US, the Media Ratings Council (MRC) has created a new code of conduct requiring audience ratings firms to obtain accreditation before launching a new measurement currency into the marketplace. More
Nielsen has completed the acquisition of TV ad effectiveness firm IAG Research, which will be re-branded as Nielsen IAG. More
Nielsen's film and home entertainment specialist NRG (National Research Group) has become part of the firm's BASES division, which provides new product optimization, marketing plan simulation capabilities and sales forecasting. More
Nielsen has reported $1,214m revenues for Q1, an increase of 13% from Q1 2007. Excluding the impact of currency fluctuations, the increase was a healthy 8%. However, the firm still made a net loss from continuing operations of $82m. More
Nielsen Media Research has sent clients a 9-page letter explaining its plans for the transition to digital-only TV broadcasting, which comes into effect in February 2009. To accommodate the transition and avoid potential disruptions, the firm will be moving its February 2009 TV viewing 'sweeps' to March. More
WPP CEO Sir Martin Sorrell has said that he is surprised and disappointed by TNS' 'cavalier' rejection of his £1bn part-cash / part-share offer to purchase the firm. More
Former Nielsen Analytics SVP – General Manager Larry Gerbrandt has left to set up a new consultancy with partner Seth Shapiro. The firm will offer research and analysis in media and entertainment, with an emphasis on the movement of traditional media to digital. More
In the US, Nielsen Online has formed a Digital Strategic Services group, to help advertisers manage their online reputations on social media platforms. The new group is headed by Pete Blackshaw, EVP of Nielsen Online and former CMO of Nielsen BuzzMetrics. More
In the US, entertainment market research firm MarketCast, part of Reed Business, has appointed industry veteran Kevin Yoder as its new MD. More
In the US, NielsenHealth has launched a series of 32 'Ailment Panels' to provide manufacturers and retailers with insights into consumer related attitudes and behaviours of patients suffering from diseases and medical conditions. More
In Sydney Australia, Stuart Pike has returned to Nielsen as Director of Industry Solutions for Nielsen Online, from his previous position of Chairman of the Australian Internet Advertising Bureau (IAB) sub-committee for online measurement. More
Nielsen Online has been selected by the Italian Joint Industry Committee 'Audiweb' as the provider for its system to monitor digital media in the country. More
In the US, Spanish-language media giant Univision Communications Inc. has announced further collaboration with Nielsen, aimed at providing improved measurement and insight covering the Hispanic consumer segment. More
In the US, TV network AMC has partnered with Nielsen to develop a new Audience Identity Metric (AIM) that segments the audience by behavior, as well as a new 'Ad Vantage' metric for advertisers to measure ad receptivity across the industry. More
Nielsen Online has appointed four new senior members of staff in the UK to support its growth in EMEA markets. More
Nielsen has agreed to acquire US-based audience engagement firm IAG Research for $225m; and will make it 'the cornerstone for a new analytics practice'. More
In the US, SQAD – which provides a standard for tracking and forecasting TV, radio and web media costs – has acquired Wrapsidy, a firm which processes Nielsen's overnight ratings and TV sweeps audience estimates. More
In the US, the anti-trust lawsuit raised by TV ratings company erinMedia against Nielsen Media Research (NMR) has been dismissed by the court, with terms of the agreement remaining undisclosed and both parties agreeing to pay their own court costs. More
The Nielsen Company has announced results for the year ended December 31, 2007. The research giant narrowed its loss from $368m in 2006 (pro forma) to $282m, and grew reported revenue to $4,707m, a rise of 13% from its pro forma figure for 2006, or 7% adjusting for currencies and deferred revenue. More
The Nielsen Company has appointed Justin Garrett as Director, Financial Services in Hong Kong. More
From next January, Nielsen Media Research will switch to 'time-shifted' commercial minute ratings data as the standard currency for local TV ratings. The system will use 'live plus three' data, meaning that video played back within three days of initial broadcast will be included. More
In the US, Arbitron and Nielsen joint venture Scarborough Research says it is considering the possibilities of expanding into additional 'mid-tier' local markets. More
New York-based tech market research firm ABI Research has appointed mobile devices specialist Kevin Burden to the newly created position of Research Director, Mobile Devices. More
In the US, The Nielsen Group has promoted Karen Watson to the position of Chief Communications Officer and Senior VP of Global Communications, from her previous title of SVP Communications for Nielsen Media Research. More
In the Philippines, the Quezon City Regional Trial Court has suspended proceedings filed by broadcaster ABS-CBN against AGB Nielsen Media research, to allow the parties time to try and reach a settlement. More
Nielsen and US cable TV company Charter Communications have partnered to analyze digital set-top box (STB) data from 330,000 households in the Los Angeles area. More
The Nielsen Company has launched Nielsen PreView, a business-to-business research service which brings the group's range of marketing and media information sources to bear on issues identified as important by members on a web site. More
The Nielsen Company continues to break new ground following its rebranding from VNU last year. Today it announced its first global brand awareness campaign, built around a marketing collaboration with The New York Times Company and including sole sponsorship of an Olympics Special issue of the latter's 'PLAY' sports magazine. More
Nielsen is to incorporate Ad-ID (Advertising Digital Identification) coding into its 'KeepingTrac' system, which enables advertisers to check that their TV ads ran according to their media plans. More
Nielsen Online has promoted Megan Clarken to the position of MD, Pacific to lead the firm's commercial business in Australia and New Zealand. More
Nielsen has set up a national Hispanic/Latino Advisory Council (HLAC) to guide the company's recruitment, measurement and reporting of Hispanic TV households in the US. More
Nielsen Online has appointed Rene Lamsfuss to the newly created role of Senior Director, Product & Methodology EMEA, where he will work alongside European industry bodies to tailor the firm's suite of Internet measurement technologies to the needs of the regional market. More
In the US, health, wellness and sustainability researcher Natural Marketing Institute (NMI) has teamed up with Nielsen to provide consumer packaged goods manufacturers and retailers with a better understanding of its consumer segmentation model LOHAS (Lifestyles Of Health And Sustainability). More
Nielsen Media Research is funding a $3.5m year-long study to observe how people actually consume media on both traditional and emerging video platforms inside and outside their homes. More
In the US, Statmon Technologies – which develops monitoring software – has released 'ACCURATE', a system which interfaces with Nielsen's Portable People Meter (PPM) data rating system to ensure household TV viewer ratings are correctly credited to the relevant broadcasters. More
Arbitron and Nielsen have ditched development of 'Project Apollo', their much-vaunted scheme to give a better understanding of the link between consumer exposure to advertising through multiple media and shopping / purchasing behaviour. More
Nielsen has appointed Michael Sherrard Executive Director of its FMCG Customised Research practice in Asia Pacific. More
Commercial Radio Australia – the industry body representing Australia's commercial radio broadcasters – has teamed up with Nielsen Media Research to develop an enhanced ratings system to reflect changes in audience listening habits. More
Online panel specialist Lightspeed Research has appointed Angus Macaskill as VP of Client Operations and Charlie Winn as Panel Operations Director based in the firm's Sydney office. More
In the US, Nielsen has acquired TV analysis and software company Audience Analytics along with its Audience Watch software. Terms of the deal were not disclosed. More
Nielsen has formed an alliance with neuromarketing research firm NeuroFocus to develop new measurement techniques based on the latest advances in neuroscience. Nielsen CEO David Calhoun becomes a member of the NeuroFocus Board. Details of the investment were not disclosed. More
Nielsen has hired Cheryl Idell, most recently Executive VP, Media and Marketing Planning at Twentieth Century Fox, to lead the growth of its media analytics products. More
In the US, online audience measurement firm Hitwise has appointed former Nielsen Online Senior Retail Analyst Heather Dougherty as Director of Research. More
Barry Ooi has been named Executive Director Southeast Asia Shopper Insights, Nielsen Malaysia's newly-established Retailer Practice Group. Richard Hall takes over from Ooi as Executive Director, Retail Measurement Services, while Hanis Harun joins as Executive Director Telecommunications Industry Practice Group, Asia Pacific. More
Former Time Warner Cable VP Bruce Haymes has joined Nielsen as head of the firm's new Nielsen Digital Media Manager service, designed to enable companies to monitor, manage and profit from the distribution of traditional media content on the Internet. More
Nielsen has officially launched NORA, its measurement service that compiles video-on-demand (VOD) usage figures from real-time transactions collected at the set-top box level. More
Nielsen Marketing has appointed Chris Morley as Managing Director, to expand the company's retail and consumer research capabilities in China. More
Nielsen has expanded its telecom and mobile research division Nielsen Mobile, with the establishment of operations in the UK, Germany, France, Italy, Spain, Sweden and Russia. The firm plans additional expansion throughout Europe later this year. More
Just seven months after he was appointed MD of Nielsen//NetRatings Australia, Allan Dibb is leaving due to what the firm describes as 'personal issues'. More
Nielsen Media Research has informed clients that it is close to making a decision on whether to make its local TV ratings more consistent with national TV ratings currency. More
Global marketing communications group Havas has signed an agreement with TNS Media Intelligence (TNSMI), ending its contract with Nielsen Monitor-Plus and making TNSMI its primary provider for competitive advertising intelligence. More
In the republic of Georgia, state financed TV station Georgian Public Broadcaster (GPB) has threatened AGB Nielsen Media with legal action if it continues to distribute its ratings. Nielsen's representative in the region is also accusing competitor BCG Research of being unfairly awarded a government ratings contract. More
Nielsen has promoted Justin Sargent from Executive Commercial Director to UK MD. He succeeds Eleni Nicholas, who has taken on the role of Commercial Development Officer, Nielsen Europe while retaining her Group MD role for Nielsen's UK and Irish business. More
Following a series of problems with its TV coding system, Nielsen Media Research has written to US TV stations asking them to help ensure there are no future glitches. Nielsen has also sent them a 'Guide to Encoder Best Practices', which outlines the correct coding procedures. More
Nielsen has announced plans for the September launch of an enhanced weighting procedure for its TV ratings estimates. It will also be consolidating all its national ratings systems into a single 'calculation platform' during the next two years. More
Sony Pictures Television (SPT) has awarded NielsenConnect a contract to develop audience metrics to quantify the combined impact of its television and Internet platforms, to help its advertisers better understand the make-up and behaviour of audiences. More
In the Philippines, the Quezon City Regional Trial Court (RTC) has dismissed the 'ratings cheat' case brought by television company ABS-CBN Broadcasting Corp against ratings firm AGB Nielsen Media Research (AGB), citing the requirement for notice periods in the contract between the two companies. More
Audience measurement continues to bring its share of legal problems for Nielsen worldwide. Today, the court in the Philippines 'bribery' case ordered a halt in TV audience fieldwork; while in Spain, a newspaper has filed a claim against the ratings giant for losing it '$1.4m' in ad revenue. More
The Nielsen Company and INVIDI Technologies Corporation have today announced a multi-year agreement to share data and explore ways to measure personalized television ads targeted at specific viewers. More
BARB has awarded the contract to provide UK TV audience measurement currency to TNS. Beginning in 2010 after a year's trial running in parallel with the current service, TNS will operate a 5,100 home meter panel. More
Never a dull moment in research in the Philipinnes. More details have been emerging about the suing of Nielsen by a major broadcaster, while the country's senate is to consider regulation of opinion polls at the bidding of a member who says the alternative is to 'allow the public survey firms to run the government and society.' More
Filipino broadcasting firm ABS-CBN has filed a lawsuit against AGB Nielsen Media Research Philippines for gathering and releasing what the firm describes as 'erroneous' TV ratings data, following the 'bribing' of respondents by one of its competitors. More
Nielsen has partnered with secure identity solutions firm Digimarc to develop a system to enable media companies, social networks, peer-to-peer services and user generated sites to track the distribution of media content across the Internet. More
Nielsen will be giving its client forum, the Council For Research Excellence (CRE) an additional $2.5m, to enable it to conduct its own methodological research on video audience measurement. The grant is Nielsen's third since the council was founded in 2005, and brings its total donations to $7.5m. More
Jacques Blanchard, the Co-founder and President of marketing and research consultancy Novaction, has jumped ship to join rival, Nielsen-owned BASES, which provides research and forecasting services to the consumer packaged goods sector. More
Mitch Barns has been named President of Nielsen Greater China. He will report directly to Nielsen Chairman and CEO David Calhoun, and will serve on the group's Executive Committee. More
In Australia, following a three-month review of how online audiences should be measured, the Internet Advertising Bureau (IAB) has announced that a panel-based methodology should become the industry standard. Nielsen Online has branded the decision 'a step backwards'. More
In the UK, online Christmas shopping is already well underway with traffic up 23% from October. The upturn is slower in France and the US, with growth of 18% and 17% respectively in the last few weeks. More
The Nielsen Company has introduced a new scorecard product, designed to help manufacturers and retailers work together to measure how certain product categories bring shoppers into stores. More
In the US, Nielsen veteran Greg Farrar has become President of Nielsen Business Media. He has worked for the company for more than 20 years. More
Reports in the UK suggest that the Broadcasters' Audience Research Board (BARB) could be about to award its next £10m TV audience measurement contract to TNS/Arbitron. The current contract runs out in 2010. More
Nielsen Online has added an additional 12 portals to the list of 40 it currently monitors for its Market Intelligence service in Hong Kong. More
From the end of the year, Nielsen Media Research will no longer collect data on remote control ownership in households in its metered panels. The ratings giant says 96% of its US sample have a remote control device and most new sets now come with one. More
Nielsen Media Research is commencing the Singapore launch of the Nielsen Personal Outdoor Device (Npod), and plans to launch the measurement system in Hong Kong in the near future. More
Nielsen has announced a massive, ten-year outsourcing deal with India's Tata Consultancy Services (TCS). The research giant's IT, operations and HR functions worldwide are among those covered by the $US 1.2 billion agreement. More
Nielsen and TV sports network ESPN are collaborating to develop a model to measure consumers' use of media across a variety of platforms including TV, the Internet and digital mobile devices. More
In China, GfK has acquired Sino-MR and China Market Monitor (CMM) which both specialise in research into consumer electronics, domestic appliances and retail telecoms products. The firm has also taken over a contact lens and cleaning product panel from Nielsen in Japan. More
Nielsen has combined its Nielsen//NetRatings division with BuzzMetrics to form Nielsen Online, and re-branded its recently acquired Telephia unit as Nielsen Mobile. More
Nielsen has added a new feature to its recently launched 'KeepingTrac' web-based commercial tracking service, which it says will enable advertisers to monitor the demographic composition of their advertising audiences, and help them comply with recent promises on advertising to children. More
Arbitron and Nielsen are to extend the pilot period for their joint venture Project Apollo into the first quarter of 2008, to allow more time to demonstrate its benefits and to develop data delivery procedures. It was previously scheduled to complete this year. More
Nielsen has stepped back from an experiment with combined ratings for shows airing twice. The new option, intended to pilot more flexible reporting to deal with new technology, gave NBC a single unduplicated rating for September's last Monday and Saturday showings of 'Heroes' but seems to have alarmed other subscribers. More
Arbitron / Nielsen joint venture Project Apollo has reached agreement with four major US radio industry firms, to add audience data for commercials broadcast on their network and syndicated programs to its offer. More
India's audience measurement agency TAM has confirmed that its Radio Audience Measurement (RAM) survey will go ahead this month using Diary methodology, despite concerns expressed by the Media Research Users Council (MRUC) that the technology is not sufficiently robust. More
The Nielsen Company has laid off 1,250 of its staff, but says the losses are probably 'the last for some time' and the total of c.4,000 redundancies originally planned for 2007 will not be reached, according to Reuters. More
Nielsen and its partners have announced 'substantial progress' in their P.R.I.S.M. project, which aims to establish a global metric for evaluating the in-store environment. Initial results shed light on the relationship between traffic and purchases, and the level of in-store communuications with shoppers. More
The Nielsen Company has announced the launch of two new services from its NielsenHealth operation: Diabetes*Buzz(TM) and Healthcare Marketing Mix. More
Nielsen has said that it intends to treble the size of its National People Meter (NPM) TV ratings panel by 2011, to include 37,000 US households and 100,000 people. More
Nielsen Media Research has informed its TV network and syndication clients that its Monitor-Plus tracking system is struggling to identify some new forms of 'live' TV advertising; and asked them to work with it to solve the problem. More
From 1 October, Nielsen will be reshuffling its television ratings unit to give three of its most senior executives new responsibilities – they are Catherine Herkovic, Kevin Svenningsen and Tom Ziangas. More
Bruce Dennler has been named President of Nielsen Entertainment, uniting a division previously split between east and west coast leadership. More
The Nielsen Company has announced the launch of a new web-based commercial tracking system, 'KeepingTrac', which it claims is the first to allow clients to see if their commercials ran the previous day according to their media plans. More
Nielsen's FMCG analytics unit Decisions Made Easy (DME) has partnered with France's first online supermarket Telemarket. The retailer's consumer profile data will be used to help suppliers gain an insight into the online supermarket sector. More
Nielsen has launched another new product integrating data from two or more of its existing sources. Web-based 'Store Explorer' examines retail store conditions and their impact on brands and categories, using information from up to four other services. More
Nielsen Media Research in China has promoted Rita Chan to the post of Executive Director of Sales & Client Services, more than 25 years after she joined the group. More
Nielsen has announced it will shortly begin the syndicated measurement of professional healthcare web sites. The research giant says the move will create a new standard for measuring healthcare professionals' activity on the Internet. More
Nielsen has signed an agreement with business intelligence (BI) and performance management firm Cognos, to use its Cognos 8 Business Intelligence software to deliver integrated information services to its clients and accelerate the growth of its Nielsen Answers(TM) solution. More
The Nielsen Company has appointed Christophe Cambournac as MD for Bases Asia Pacific, located in Hong Kong. He succeeds Marc Lagrois who stays within the firm but will return to the US. More
Recently launched NielsenHealth has appointed Paul Coggin as VP, Healthcare Marketing and Sales and Ron Timmerman as VP, Health Panel Services. More
Web analytics provider Visual Sciences has resolved its patent infringement lawsuit with NetRatings and agreed to pay it $9m, of which $2m is due immediately and the remaining $7m payable in quarterly instalments of $500,000 commencing at the end of March 2008. More
Ipsos and Nielsen have reported results for the first half of the year. Ipsos increased revenue by 8.7% over the year earlier period to €443.1m, while Nielsen's grew from $2,019m to $2,241m. More
The Nielsen Company has launched NielsenHealth, offering clients 'consumer centric' analytical tools to more effectively understand and address the attitudes, behaviors and needs of patients and physicians. Matthew Dumas becomes its MD. More
Nielsen this week announced a new service offering clients insight into the media habits of specific demographic segments. The service combines elements of Nielsen's NPOWER TV ratings analysis tool and the PRIZM NE lifestyle segmentation product offered by its subsidiary Claritas. More
Ben Dixon will take up his new role as Managing Director of Millward Brown's Australian business in September, after nine years working with Nielsen. More
In the US, Nielsen//NetRatings and Mediamark Research (MRI) have joined forces to launch a single-source database of print and online media usage called Net//MRI. More
In South Africa, Nielsen Media Research has uncovered anomalies in its print adspend data going back to January, which have resulted in advertising spend being overstated for both newspapers and magazines. More
Enterprise Feedback Management (EFM) provider Vovici has added a new market research tool to its EFM Community product, exploiting its experience working with Nielsen on its Homescan panel. More
Later this month, Nielsen will be testing a new metering device which will plug in to iPods, MP3 players and other personal video devices (PVDs) to enable measurement of video-based programming wherever it is being watched. More
Nielsen has appointed Tom Duffy as VP Industry Services responsible for all internal and external marketing to support the firm's partnership organisations, while providing thought leadership and positioning on industry strategic issues. More
In the US, the Board of The Audit Bureau of Circulations (ABC) has given the go ahead to develop 'Audience-FAX' which will integrate data from Scarborough Research, Nielsen//NetRatings and comScore to provide ABC subscribers with a view of both print and online newspaper audiences. More
Nielsen has promoted Lisa Lee to the role of Senior Vice President, International Communications, where she will take responsibility for all corporate and marketing communications outside North America. More
Nielsen owned analytical software firm Decisions Made Easy (DME) has released a software tool that enables consumer goods manufacturers to pull data directly from retailers to help them manage in-store product availability. More
NetRatings has announced the addition of 'Total Minutes' and 'Total Sessions' metrics to its syndicated audience measurement service NetView, in line with changing attitudes to what constitutes a successful web site. More
Nielsen Media Research has released the first electronic TV ratings for New Orleans since Hurricane Katrina struck in 2005, but ad agencies and advertisers will have to wait another two weeks before they can see them. More
The Nielsen Company and Sony Computer Entertainment America Inc. (SCEA) are to develop a new measurement system for game network advertising, with Nielsen given access to the games giant's user data. More
The Nielsen Company China and membership organisation The Pacific Asia Travel Association (PATA) have announced a broad strategic partnership to deliver statistics, analyses and forecasts to the region's travel and tourism industry. More
Nielsen is acquiring San Francisco-based syndicated telecom MR firm Telephia, in a move designed to accelerate measurement of consumer behaviour across the $350 billion mobile phone sector. Terms of the transaction were not disclosed. More
Nielsen has announced plans to integrate and report the television viewing habits of Hispanic households and individuals as part of its general TV marketplace ratings. More
Denmark-based Anis Panduro Zouzou has been appointed Nielsen's European In-Store Manager, charged with leading the roll-out of its In-Store initiative across Europe. More
Box office measurement division Nielsen EDI has expanded its coverage to include Japan and South Korea, the two largest box office markets in Asia. More
The Nielsen Company has completed its merger with NetRatings, Inc. NetRatings becomes a privately held company, wholly owned by Nielsen and its subsidiaries, and with its shares delisted on Friday from the Nasdaq Global Market. More
Nielsen has introduced Homescan® Total ShopperView, billed as 'the industry's largest panel created to capture feedback on non-bar-coded items'. The service covers 15 categories of perishables such as bakery items, meat, vegetables and coffee. More
In advance of its buyout of NetRatings, Nielsen is contemplating a plan to integrate online audience measurement with its TV household ratings system. More
The Nielsen Company has promoted Paul Richmond to the position of MD of ACNielsen in Singapore and Malaysia. He takes over from Ashok Charan, who moves to a newly established Regional Client Service role. More
US retailer Target has pulled an e-mail survey which made some respondents feel 'uncomfortable'. The questionnaire, which was designed by New York firm Mindset Media and distributed to Target customers on Friday by Nielsen, was canceled by Saturday morning. More
Nielsen has launched a marketplace intelligence reporting service called Enterprise Reporting, available through the Nielsen Answers web-based portal. More
Nielsen will launch the first product under its new Nielsen Wireless brand, Mobile Vector, in the US next month. The launch marks a major move by the measurement giant into coverage of mobile media consumption. More
In a week when one particular Olympic brand – the peculiar new London 2012 logo – has dominated many headlines, Nielsen Sports is expanding its FANLinks(TM) service to identify where Olympics fans shop and which brands they buy. More
Following the recent departure of Robert Tomei, Mitch Barns has been named Global President of Nielsen's consumer segmentation tools, Homescan, Spectra and Loyalty. The move continues the firm's reorganisation of its Consumer Product Leadership team. More
Indian media researcher TAM has moved into radio measurement, citing rapid growth in advertising in the sector, and is also considering an out-of-home service. More
The Nielsen Company has reported revenues for the first quarter of 2007 up 5% over the same period last year, helped by a strong performance (up 7%) from its Media Research division. More
The Nielsen Company has appointed Paul Baynton as General Manager of its media planning and analysis software business IMS Worldwide. He has been with the division for two decades and was previously MD of IMS International. More
Wal-Mart has partially lifted its six-year ban on providing sales data to MR firms, to support Nielsen's effort to create an industry standard for in-store marketing measurement. More
The Internet Advertising Bureau (IAB) will work to 'educate' the marketplace about the different ways of measuring web site traffic, the body revealed this week. The commitment was made as NetRatings and comScore both agreed to audit timetables at their recent closed doors meeting. More
Nielsen has partnered with research firm Phoenix Multicultural, to launch a national Homescan Consumer Panel which will tap in to the $1 trillion Hispanic consumer market. More
Nielsen-owned marketing intelligence firm Claritas has promoted Matthew O'Grady to the post of President in its New York Office, succeeding Robert Nascenzi who resigned last month. More
The Nielsen Group has launched Brand3 – 'Brand Cubed' – linking retail market measurement data, household panel information and customised survey results to provide clients with a holistic perspective of a firm or product's brand equity. More
Online measurement firm NetRatings says it will move ahead with the full Media Rating Council (MRC) Accreditation process, having completed a pre-audit. More
Nielsen has launched the first suite of products under its much-heralded NielsenConnect banner, integrating information from dozens of its collection, analysis and reporting services. More
Nielsen and Experian Marketing Services have announced a new CRM solution to help consumer packaged goods (CPG) companies understand consumer purchasing behaviour and measure response to campaigns. More
NetRatings has reported revenues of $22 million for the first quarter of 2007, compared with $18.3 million for the same period in 2006. More
Nielsen Media Research has launched a service to track Internet advertising spend in Singapore, through its Advertising Information Services (AIS) unit. More
Nielsen//NetRatings has launched a new syndicated measurement service dubbed VideoCensus, which combines panel and census methodologies to gauge audience size, demographic composition, engagement and competitive activity for video content. More
In the US, the Nielsen Company and the In-Store Marketing Institute have begun the expansion of their in-store measurement service, known as P.R.I.S.M. (Pioneering Research for an In-Store Metric), to encompass all forms of merchandising activity. More
Nielsen Media Research is to enhance the weighting of its National People Meter (NPM) ratings sample, with the aim of making it more representative of the US population. More
The Nielsen Company is to acquire the remainder of word-of-mouth media tracking agency BuzzMetrics, of which it already owns 58%. Terms of the deal have not been disclosed. More
After a 13 year career with ACNielsen, Robert Tomei has joined TNS as Global Head of Access Panels to establish, lead and deliver a growth strategy for the firm's global access panel business, 6thdimension(TM). More
Bangalore-based ACNielsen ORG-MARG, part of the Nielsen Group, is recruiting online consumer panels to target the Indian youth audience and upper income groups. More
comScore and Nielsen//NetRatings have issued positive responses to the call by the Interactive Advertising Bureau (IAB) for them to submit to a third-party audit; but the Bureau has challenged them to back up their promises by setting and sticking to a scheduled timetable. More
US trade association the Interactive Advertising Bureau has sent an open letter to two of the major Internet audience measurement firms, comScore and Nielsen//NetRatings, asking them to submit to a third-party audit of their measurement processes by the MRC. More
AGB Nielsen Media's contract with Australia's TV ratings data supplier OzTAM has been extended for a further seven years from January 2008. More
Last week DRNO covered a report looking at Google and the 'threat' it poses to the publishing and information industry. This week the concern is even closer to home, as the world's biggest research firm ponders the intentions of the search giant. More
The Nielsen Company has announced results for the full year 2006, with pro forma unaudited revenues of $4,174m, up just 2.8% on the previous year, but up 5% at constant currencies, the firm said. Four acquisition-related items totalling c.$316m affected operating income which was down to $212m (2005: $373m). More
Ratings giant Nielsen has partnered with Californian-based media measurement system provider, Integrated Media Measurement Inc (IMMI), to provide metrics on TV viewing outside the home. More
Nielsen's consumer goods analytics unit Decisions Made Easy has launched 'Nielsen Complete Coverage', an online application which it claims provides 'a more robust and reliable analysis' of markets and category performance. More
NetRatings has released financial results for the fourth quarter and full year 2006. Full year figures show a profit for the first time, with a net income of $2.8m in 2006 vs a loss of $8.4m in 2005. Revenue rose 20% from $68m in 2005 to $81.8m in 2006. More
Nielsen has hired media researcher Jeff Boehme for the new role of Senior VP, Business Development for Nielsen DigitalPlus. Boehme starts the New York-based role at the beginning of April. More
The Nielsen Company has announced a new category management solution for suppliers of Wal-Mart, for whom it is the sole provider of consumer panel services. The new package combines Nielsen's Spectra consumer segmentation and targeting with its Decisions Made Easy sales tracking software. More
Internet audience measurement and analysis firm, Nielsen/NetRatings, will expand its online advertising measurement service AdRelevance in Singapore, Hong Kong and New Zealand in the third quarter of 2007. More
Mitchell J. Habib has taken up Nielsen's newly created post of Executive VP, Global Business Services, where he will have overall responsibility for all operational and information technology functions throughout the group. More
ACNielsen Homescan & Spectra – the Nielsen unit that examines shopper attitudes – has unveiled its new Consumer & Shopper Insights Suite, promising in-depth syndicated analysis of actual consumer buying behaviour. More
Public relations veteran, Cheryl Pearson-McNeil has been promoted to the position of Senior VP, Communications, ACNielsen, from her previous role of VP, Communications & Community Affairs, Nielsen Media Research. More
A 'rush of economic optimism' and a continuing rise in income expectations has slowed the fall in GfK's German consumer climate index, while India still has the world's most confident consumers according to ACNielsen's 46-country study. More
The Nielsen Company has a new CFO, Brian J. West. West has spent the last sixteen years in senior financial management positions within the global GE organization, most recently as CFO at GE Aviation, Infrastructure. More
Nielsen challenger erinMedia LLC has laid off a majority of its employees as a hoped-for $25m investment failed to materialise. Boston-based Spark Capital said late last week that it was dropping attempts to build a consortium of investors. erinMedia will begin its antitrust suit against Nielsen in early 2008. More
Ohio-based retail and consumer products MR consultancy Retail Forward has hired James Russo as VP of Business Development. More
Nielsen has announced the consolidation of its digital television set top box measurement activities into a new service, Nielsen DigitalPlus. The system will take data from both cable system operators (MSOs) and satellite providers and integrate it with other Nielsen information. More
Following its December announcement, Nielsen has today completed the sale of most of its Business Media Europe (BME) division to venture capital firm, 3i - negotiations to sell the French arm are still ongoing. Terms of the sale were not released. More
The growth of new media notwithstanding, Nielsen Media Research is forecasting a massive 47% rise in the number of TV-owning households in the States – up from 111.4 million to 163.7 million – in its annual report 'Projected Estimates of TV Households and Persons 2008 to 2050'. More
Michael Connors, until recently Chairman and CEO of VNU's MMI Group, has resurfaced at the head of an acquisition company with almost $260m in funds. Information Services Group, Inc. (ISG) completed its IPO oversubscribed this week and boasts a strong line-up including several former Nielsen and VNU Execs. More
Nielsen Media Research has released the Arianna(TM) television ratings tool in the US. NMR says the tool, which is already in use in 30 other countries across four continents, will enable local clients to 'move into the arena of desktop data analysis'. More
The Nielsen Company is to buy the remainder of online audience specialist NetRatings, for a total purchase price of $327m cash, or $21.00 a share. It already owns 60 per cent. More
Nielsen Media Research (NMR) has announced the acquisition of Turkish advertising intelligence company Bilesim Medya. Financial details were not disclosed. More
Partners Arbitron and The Nielsen Company have formed a company to oversee the completion of 'Project Apollo', the single-source, national research service based on the former's Portable People Meter system and the latter's Homescan technology. More
On schedule, Nielsen Media Research has commenced its inclusion of the viewing of college students living away from home in its National People Meter (NPM) ratings. The company also released stats from November hinting at the kind of impact the addition may have on overall viewing figures. More
In the UK, two former employees of Jupiter MMXI and Nielsen//NetRatings have launched a PR and marketing consultancy, GutjahrGreen Communications, with a focus on services for the market research industry. More
Three recent surveys highlight new technology's effect on consumer habits and the challenge facing advertisers. Newspapers' web sites are boosting their offline circulation; broadband video is bringing new and more lucrative advertising opportunities; and the days of the standalone DVR may be numbered. More
VNU today continued its radical overhaul following its return to the private sector, by changing its name to 'The Nielsen Company'. The firm says the move 'emphasizes its best-known brand name and underscores its commitment to create an integrated, streamlined global organization'. More
Nielsen Media Research has confirmed that it will begin providing commercial-minute ratings as early as the end of this month. Clients will get an updated version of the firm's NPOWER software on Jan 29th to perform their own minute-by-minute analyses, and Nielsen's own All Minute Data File will follow in April. More
ACNielsen has announced the establishment of an Industry Practice Group (IPG) for Leisure and Travel research in China, led by Dr. Grace Pan. The firm says it will 'aggressively expand' its services for the country's travel and leisure sectors, with tracking and in-depth analysis. More
ACNielsen has signed a new five-year agreement expanding its partnership with Dollar General, which operates more than 8,000 dollar stores. ACN will provide Account Level Services for the US retailer, including a Census level trade area which will be available to the vendor community. More
Most of the world has made New Year resolutions for 2007, according to ACNielsen. An online survey of more than 22,000 consumers in 46 countries found 56% of respondents resolved to do or change something, with exercising more and improving work–life balance topping the list. More
ACNielsen has announced a new classification system for the Middle East and North Africa region. The Living Standards Measurement (LSM) system will initially be introduced in Saudi Arabia, the UAE, Morocco and Egypt. More
For the first time, more US households now own DVD players (81.2% of all households) than VCRs (79.2%), according to the 3rd Quarter Home Technology Report from Nielsen Media Research. More
With the final shopping week before Christmas fast approaching, surveys from TNS and ACNielsen show that grocery sales are climbing, with record supermarket sales of £3 billion being forecast for next week. More
Nielsen Media Research has agreed to develop its TV ratings along two lines, following a meeting last week with more than 100 clients. Parallel with the development of more flexible minute-by-minute data, the firm will offer a simpler 'average commercial minute ratings' service. More
VNU and partner the In-Store Marketing Institute are to launch a global service measuring customers' in-store influences and purchasing decisions. The service will be offered by Nielsen In-Store, a new unit within the recently announced NielsenConnect, which aims to 'follow the consumer'. More
VNU has announced its quarterly and 9-month financial results for the period to September 30. Pro forma operating revenue for the third quarter was Euros 904m, up 6% on the previous year at constant currency, while operating income fell 29% to Euros 72m. More
Jon Mandel, one of the highest profile media buyers in the US, has joined VNU as CEO of newly formed business unit, NielsenConnect. More
In the US, ACNielsen has announced a long-term alliance with NACS (the National Association of Convenience Stores), designed to provide comprehensive analysis of sales data for the convenience and petroleum market. More
As China's auto sales boom, a group of savvy car buyers is growing with strong opinions and in-depth knowledge, according to ACNielsen Automotive. The firm says marketers must find a more sophisticated strategy to reach them. More
World populations may be ageing, but consumers don't feel their age in the same way they used to, according to findings from ACNielsen. Majorities agree with the research firm's premises that 'your 40s are the new 30s' (60%), 'your 30s are the new 20s' (54%) and 'your 60s are the new middle age' (56%). More
Nielsen Media Research (NMR) will launch a service to measure nationally distributed Video On Demand (VOD) content, on December 11th. The service will use the National People Meter sample used for television ratings, and 'watermark' content for detection by its new Active/Passive meter. More
Nielsen Media Research (NMR) has today announced findings from its first ever Product Placement Valuation Study, part of its A2/M2 initiative. The research demonstrates and quantifies the value that product placement contributes to traditional TV advertising. More
Nielsen Media Research has created a further body to advise it on ethnic audience measurement issues, an African American Advisory Council (AAAC) consisting of 12 industry, community, and business leaders. More
Merging information from television and Internet panels into a single database, Nielsen Media Research and NetRatings have announced the launch of their National TV/Internet Fusion database. More
ItemFinder, a new web-based service designed to satisfy customer "where to buy" needs for specific products, has been launched this week by ACNielsen in the US. The service provides access to over 38,000 stores across the food, drug, mass, dollar, and liquor channels. More
In a new acquisition move, ACNielsen has today acquired The Modeling Group (TMG), a leading marketing-mix modelling provider to the consumer packaged goods industry. The Modeling Group will become part of ACNielsen's Analytic Consulting global business unit. The financial terms of the deal have not been revealed. More
The USA's largest retailer Wal-Mart Stores yesterday signed a subscription agreement for the pilot panel of 'Project Apollo,' the single-source, national research service based on Arbitron's Portable People Meter system and ACNielsen's Homescan technology. More
Nielsen Media Research and News Corporation have announced an eight-year agreement for audience measurement services. Relations between the two firms had been troubled since News Corp company Fox TV questioned Nielsen's methods in 2004 and at one point called for government regulation of TV ratings. More
Audience measurement specialist Nielsen Media Research has a new division, Nielsen Wireless and Interactive Services, headed by VP Jeff Herrmann; and has announced the launch of GamePlay Metrics, a new rating service for video games. More
Nielsen Media Research has announced that its Local People Meter (LPM) technology will be launched in the five key centres of Phoenix, Minneapolis, Cleveland, Miami and Denver, in 2008. More
Audience measurement giant Nielsen Media Research has established five new Client Advisory Committees, consisting of almost 90 senior clients, to guide the company's Anytime Anywhere Media Measurement (A2/M2) initiatives, aimed at moving measurement into the integrated media age. More
News of another advisory body established by Nielsen Media Research: the Council for Research Excellence, the firm's independent forum established last year, is commissioning a pilot study on consumption of traditional and emerging video platforms inside and outside the home. More
Nielsen//NetRatings has launched its online advertising measurement service, AdRelevance, in Japan. Initial results show a market worth 19.2 bn Yen or US $160m for display ads in September, with beauty the highest spending sector and Vodafone-Softbank the top advertiser. More
Online audience specialist NetRatings has expanded its patent enforcement program with the filing of lawsuits against four companies, including WebTrends, Inc., alleging infringement of patents it owns or controls. More
New product development consultant ACNielsen BASES has this week launched introSCAPE(TM), described by President Mitch Barns as 'the most significant improvement we've made to our core services in years.' The analytical framework is based on a proprietary model that describes the process by which consumers adopt new products. More
Nielsen Media Research has announced a start date - January 29, 2007 – for the inclusion of students at college in National People Meter (NPM) audience estimates. The system, known as 'Extended Home viewing', is part of the firm's drive to 'measure television viewing wherever it occurs.' More
Newly-private VNU is proposing to acquire the remainder of the shares in NetRatings, Inc., a company it majority owns (60.5%) with the rest publicly held. The firm is offering $16.00 per share in cash. The NetRatings board is meeting this afternoon to discuss evaluation of the proposal. More
Project Apollo, Arbitron and VNU's proposed marketing information service linking advertising exposure and consumer purchase behaviour, has received the official endorsement of the World Federation of Advertisers (WFA). More
VNU has announced results for the three months ended June 30, dominated by an adjustment of Euros 71m for costs relating to the sale of the company in May. Excluding this, pro forma operating revenue was up 6% year on year in constant currency to Euros 943m, and operating income up 11% to Euros 114m. More
ACNielsen and consumer goods company Henkel have announced the completion of Minerva, 'one of Europe's most comprehensive and powerful data warehouses'. More
Nielsen//NetRatings has published the first results from its newly launched AdRelevance online ad tracking service in China. Results show the country's computer, automotive and FMCG industries investing heavily in online advertising, and a dramatic growth in overall spend. More
Global consumer confidence remains at 2005 levels, with consumers still cautious about spending, according to ACNielsen's Global Consumer Confidence Index. The most confident respondents were found in India, Norway and Denmark. More
The smoking ban in Scotland, which came into effect five months ago, has already had a 'major impact' on liquor sales through pubs in Scotland compared to the rest of the country, according to ACNielsen PubTrack. Food sales, however, have risen. More
Nielsen Media Research (NMR) has announced it will include data for Azteca America, the newest Spanish-Language TV network in the US, in its National People Meter ratings service, the NTI. Nielsen has also released stats showing the growth in ethnic TV household numbers at the national and local DMA levels. More
Figures out this week from Nielsen Media Research show changes in the US TV audience including an overall rise in television households of 1.1% and a 16% decrease in the number in the New Orleans area. More
David L. Calhoun, previously Vice Chairman of General Electric Company (GE), was announced today as the new Chairman and CEO of VNU, based in New York. He succeeds interim CEO Rob Ruijter, who will revert to concentrating on his role as CFO. More
ACNielsen has hired Yvonne Lum and Joel Chan as Directors of Client Services for its Customized Research team in Hong Kong. Lum specializes in the retailing industry in general, while Chan will focus on FMCG. More
New product forecasting and consulting specialist BASES has launched DecisionPoint, a tool which models key market factors in the context of a simulated retail shelf, in order to estimate consumer response to a wide variety of marketplace scenarios. More
Nielsen//NetRatings has announced upgrades for AdRelevance, its competitive online media intelligence service, giving more data on rich media advertising. More
Nielsen Media Research has announced that cable service provider Insight Communications has signed up to its new NORA(TM) on-demand transactional reporting service, which began testing only this year. More
Nielsen Media Research has named Catherine Herkovic as General Manager in charge of its Local Business Unit. She moves from a Senior VP role at the Nielsen Station Index (NSI), and replaces Jack Oken who moves to the role of General Manager, Strategic Measurement Initiatives. More
Wal-Mart, the world's biggest retailer, has signed an agreement designating ACNielsen as its sole provider of consumer panel services, with the aim of tailoring its offer at an individual store level. ACNielsen already provides Wal-Mart with Spectra segmentation and targeting applications and insight. More
ACNielsen U.S. has hired Edward Franczek to lead its Marketing function as Senior Vice President. He previously held similar roles at GOLIATH Solutions, Kraft Foods and facilities maintenance firm W.W. Grainger. More
At an EGM on Friday, VNU changed its legal name, formally converted to a private company and welcomed new board members including Lord Hollick, following shareholder approval. Today the firm has named R. Ford Dallmeyer as the new legal chief for its MI Group. More
ACNielsen announced yesterday that it has formed a new global unit, ACNielsen Loyalty. The unit will be headed by Tom Markert, currently Senior VP and CMO of VNU MI and ACNielsen; and Laurence Michael, currently Senior VP, Global Retailer Services Marketing. More
Google's second-quarter results, published yesterday, have beaten analyst expectations, with ad revenue and market share continuing to rise. Meanwhile its share of searches in the US rose to around 50% in May, according to Nielsen//NetRatings. More
The world's keenest recreational shoppers are to be found in Asia, according to ACNielsen. The result comes from a recent global online survey about consumers' attitudes towards shopping. More
VNU continues to build the Communications team for its research businesses. Last week, it appointed Karen Watson in a Senior VP Communications role covering Nielsen Media Research and the MMI Group – this week Gary Holmes has joined her team as VP, Global Communications and Chief Press Officer. More
US advertising spend in the first quarter of 2006 rose 5.6% over the same period last year, according to Nielsen Monitor-Plus, the advertising intelligence service of Nielsen Media Research. More
Karen Watson has joined VNU as Senior Vice President, Communications for Nielsen and for the Media Measurement and Information (MMI) Group. Watson served last year on the Independent Task Force on Television Measurement, and is a former Director of the Office of Public Affairs for the Federal Communications Commission. More
Nielsen Outdoor has this week announced the support of Publicis Groupe Media for its GPS based ratings service measuring outdoor advertising in Los Angeles. Publicis includes brand communications group Starcom MediaVest and advertising giant ZenithOptimedia. More
ACNielsen US has announced an expanded relationship with natural products sales data firm SPINS Inc. The two will share expertise, collaborate and optimize existing SPINS solutions, and jointly develop new products and services for clients in the health & wellness and natural & organic products industries. More
It's hard to find anyone over the age of fifteen in Hong Kong that doesn't own a mobile phone, according to the latest findings from Nielsen Media's Media Index and Panorama. The survey looks at media habits, lifestyles, attitudes and product consumption across Asia Pacific. More
Nielsen Analytics and the Movie Advisory Board have this week released 'The Modern Movie Experience', a new study that explores how shifting consumer behaviour and digital technologies in the USA are affecting the theatrical film business. More
Nielsen Media Research has announced that it will provide integrated, all-electronic ratings for television regardless of the platform on which it is viewed, under the 'Anytime Anywhere Media Measurement' initiative (A2/M2). More
Valcon has set a date for the delisting of MR and media giant VNU, of which it now owns around 99% of shares. 10 July will be the last day that shares can be traded on the Exchange. More
Another milestone for Google, according to Nielsen//NetRatings – the search engine passed fifty per cent of all US Internet searches for the first time in April. Yahoo! and MSN searches made up 22 and 11% of the total, respectively. More
The Word of Mouth Marketing Association (WOMMA) has elected its first Board of Directors, with researchers well-represented. They include Laurent Flores, CEO of crmmetrix; Ed Keller, CEO of The Keller Fay Group; and Pete Blackshaw, CMO of Nielsen BuzzMetrics. More
Global ratings supplier AGB Nielsen is adding rural viewers to its Chinese TV audience service, reports the Financial Times. The move should help it to compete with rival firm CSM Media Research, and reflects growing purchasing power outside the cities. More
Private equity consortium Valcon has declared its offer for VNU unconditional, and intends to take the group private as soon as possible. Only 78.7% of VNU's share capital was tendered or committed by the deadline last Friday, missing even the revised target of 80% set just over two weeks ago. More
VNU's acquisition by the Valcon consortium looks likely to go ahead after Knight Vinke Asset Management (KVAM), hitherto the loudest opponent of the deal, said it would tender its shares at the new bid price, before the deadline for acceptance passed this afternoon. More
Nielsen Media Research has appointed Siriporn Kittichutchawarl as its Director in Thailand, based in Bangkok and reporting to Richard Basil Jones, Asia Pacific MD. More
Nielsen Entertainment has announced the building of a mobile phone panel, as well as an agreement with two other firms to launch a mobile phone-based consumer opinion survey service. More
ACNielsen Global Services has launched Global Track in-sights, a multi-country reporting capability accessible via its Answers(TM) on-line platform. The service promises easy viewing and distribution of data throughout client companies. More
Media intelligence solutions firm Video Monitoring Services (VMS) has announced an agreement with Nielsen Media Research's Monitor-Plus division, which will supply it with near-real time, automated identification of breaking television commercials. More
Three former execs of Nielsen Entertainment have formed an MR and advertising consultancy, Interpret LLC. The firm will help clients plan, test and measure content on new media platforms such as the Internet and the booming in-game advertising space, further boosted by developments today. More
Media in India is gathering pace rapidly and is gaining progressive importance among key decision-makers, according to the latest Decision-Makers Survey 5 (DMS 5) conducted by ACNielsen ORG-MARG. More
Finland is the most expensive place in Europe for popular grocery products, while the cheapest countries are Germany and the Netherlands, according to new data from the twice-yearly ACNielsen Euro Price Barometer. The survey reveals huge differences across European countries. More
In the USA, The Council for Research Excellence has announced that it will soon begin its first detailed study into one of the fundamentals of television audience measurement – the quality of the research samples from which the ratings are drawn. More
AGB Nielsen Media Research has announced the appointment of Justin Sampson as Managing Director of its UK unit. He joins after some 18 months at ITV preceded by 9 years at the Radio Advertising Bureau, latterly as MD. More
Media owner Frank S. Maggio has set launch dates and ambitious targets for his interactive television company ReacTV. Maggio's erinMedia, a challenger to Nielsen Media Research, will provide advertisers with its own second-by-second TV viewing data, plus web ratings from NY-based 24/7. More
While the VNU sale story rumbles on, its operating companies are making acquisitions of their own. ACNielsen today announced it will acquire 100% of the retail measurement business unit of Venezuela's Datos Information Resources. Financial terms were not disclosed. More
Estimated advertising spend across the three core media - television, newspapers and magazines - reached a record $US68.6bn across 12 key Asia Pacific markets in 2005, according to the latest data from Nielsen Media Research. Meanwhile Asian business leaders' Internet usage is increasing but so is print media use, according to Ipsos Media's ABRS. More
Arbitron has announced new signings for its radio measurement device the PPM, as rumours suggest two more major corporations may join Project Apollo, its joint venture with ACNielsen. Meanwhile the ARF's Annual Conference has been told that the media industry 'needs to work cooperatively to provide advertisers with effective research' in the face of the media explosion. More
ACNielsen has added responsibility for Europe to the Asia Pacific role of its Executive Director, Corporate & Marketing Communications, Lisa Lee. The move promises closer alignment for the firm's global branding and marketing strategy. More
US radio measurement service Nielsen Monitor-Plus has announced a major increase in its spot radio coverage, to almost 60% of all radio advertising spending. The company now monitors radio in the top 39 markets, up from 26 markets last year. More
Two of VNU's major shareholders could scupper the US$10.3 billion private equity buyout backed by the group's Board earlier this week. Fund manager Fidelity International, which owns 15% of VNU, said it was 'unlikely to support this offer', while FT reports suggest 2% holder KVAM is 'actively looking' for a Chief Executive to run VNU. More
ACNielsen has hired Mr Rene Bos as Executive Director of its Chinese subsidiary. The appointment reflects the company's greater focus on the development of online research services and the high growth potential of online-related marketing research in Greater China. More
VNU, parent of ACNielsen and Nielsen Media Research, has announced that it has agreed to a public offer from a private-equity consortium including AlpInvest Partners, valuing the company's equity at approximately EUR 7.5 bn in cash, or EUR 28.75 per common share. The option of breaking the company up has been rejected. More
VNU has announced 'better-than-expected results' for 2005. The Media Measurement & Information division (MMI) showed 11% organic growth, led by a strong Nielsen Media Research (NMR). Group-wide, organic growth was only 5%. VNU says favourable settlement of tax audits 'more than offset' the $55m cost of the recent IRI settlement. More
ACNielsen has created the new position of Director, Automotive Practice Group for SE Asia, and appointed Angus Ogilvy, former Deputy MD, Europe, for NOP World Automotive. More
In recent weeks both British Gas and Powergen have announced plans to raise prices, and recent research from Nielsen//NetRatings reveals how the UK online population has been flocking to energy sites over the last month. More
Nielsen Media Research has declined its option to work with Arbitron in developing the latter's PPM technology as the primary measurement tool for US media ratings currency. Nielsen has spent millions of dollars on assessing the technology since signing an agreement in 2000, but will now pursue a multi-stranded 'portfolio strategy'. More
ACNielsen U.S. has acquired the assets of Beverage Data Network (BDN), supplier of wholesaler sales data to the wines and spirits industry. Nielsen says the buy strengthens its ability to provide clients with end-to-end coverage of the entire beverage alcohol industry. More
Online consumer-generated media tracker BuzzMetrics, Inc. has completed its acquisition of Intelliseek, and appointed around a dozen key executives. The integration of the two firms is backed by BuzzMetrics owner VNU, and results in the launch of Nielsen BuzzMetrics. More
VNU and IRI have settled their ten-year antitrust case, with VNU agreeing to pay IRI US$55m. The case was recently valued at around $650m but was on appeal following judgement in favor of VNU and its co-defendants. Both sides appear to have preferred the settlement to the possibility of the case rumbling on for a number of years more. More
From next year, Nielsen Media Research will include the viewing of college students living away from home in its national television ratings. The addition is likely to increase ratings for young adult viewing by as much as 12%. More
A group of VNU shareholders is pressing the Dutch company to break itself into three divisions and sell each separately rather than agree to the proposed 7.3bn Euro buyout deal with private-equity firms, according to reports today in the Wall Street Journal. More
Research International has appointed Sonia Bueno, formerly of ACNielsen and IBOPE, as the company's CEO in Brazil and Latin America. More
Less than one in five Americans is expecting a romantic Valentine's day, according to research by QuestionPro. Meanwhile, NetRatings says half of Australians are planning to buy a Valentine's gift, and Hitwise finds that Brits are opting for Tesco flowers, backed up by romantic poetry downloaded for free. More
US web analytics firm WebSideStory has responded to the patent infringement lawsuit filed earlier this week by NetRatings, stating that the claims are without merit, and saying it will defend itself vigorously against the complaint. More
US-based Nielsen Entertainment and cable firm Comcast are to collaborate on a trial of Nielsen's new On Demand measurement tool. The tool will measure the use of video-on-demand services, provide details of viewing trends, and analyse the impact of Comcast's own ON DEMAND service. More
Nielsen Media Research has appointed Helen Pemberton as Asia Pacific Director of Media Index, the company's long-standing multimedia survey. Pemberton was previously Marketing Director at Business Week Asia. More
US-based Simmons Research, an Experian company, has signed a deal to provide NBC Universal with its behaviour targeting system, TV BehaviorGraphics. The system merges the Nielsen National Television Index (NTI) with Simmons' National Consumer Survey (NCS) to identify prospective customers for certain products based on TV viewing habits. More
VNU, owner of ACNielsen and Nielsen Media Research, announced this morning that it is continuing 'active talks' with a private-equity consortium over a proposed buyout. The company's Supervisory and Executive Boards plan to give their view of the offer by the end of this month. More
US Internet audience measurement specialist NetRatings has filed a lawsuit against WebSideStory, alleging infringement of five patents owned or controlled by NetRatings. The patents in question relate to the collection, analysis and reporting of computer usage activity. More
US online radio audiences increased 177% in the last year, according to the first figures from the joint Arbitron and comScore measurement service. Meanwhile, Nielsen//NetRatings says that community web sites such as Friends Reunited and MySpace are now visited by more than half the UK Internet population every month. More
It's not just the Americans who are affected by rising fuel prices. New research from ACNielsen finds consumers throughout Europe have been forced to change their driving habits and cut down on living expenses to cope with spiralling fuel and petrol prices. More
In a keynote speech to the Detroit Economic Club this week, Susan Whiting, President and CEO of Nielsen Media Research, spoke about the company's attempts to provide new measurement services that can accurately capture increasingly fragmented multimedia audiences. More
Increased sales of low-GI foods, innovations in the beer market, better customer service at small grocery stores, and dollar stores going upmarket. These are among the top retail trends for 2006, according to analysis from ACNielsen and fellow VNU company Spectra Marketing. More
Nielsen's Local People Meter (LPM) audience measurement system, closely scrutinised since claims last year that it under-represented people of color, actually counts a higher proportion of African-American viewers than traditional diary systems, according to the company's latest stats from trials in Dallas and Detroit. More
WPP's CEO Martin Sorrell has predicted further consolidation in the MR industry, and indicated that WPP still has an eye on Synovate as well as on VNU's companies. He stated that WPP is likely to make medium-sized acquisitions in future, and that 'there are plenty of things to play for'. More
Nielsen Entertainment's President and CEO, Andrew Wing, is leaving the company at the end of March to pursue investment opportunities. The company has restructured its senior management staff, promoting Howard Ballon to President of Film and Home Entertainment, and Kevin Yoder to COO of Nielsen NRG. More
Consumers' confidence in their local economies, job prospects and personal finances is on the rise across the world, according to the latest twice-yearly ACNielsen Consumer Confidence Index. Overall, confidence is highest in India and New Zealand, and lowest in Portugal. More
TNS Media Intelligence is forecasting a 5.4% increase in US advertising spend this year, well up on the estimated 3% in 2005. Meanwhile in Asia Pacific, Nielsen Media Research reports that ad spending grew by 14% last year, with the market in China surging by 21%. More
Project Apollo, the US trial of Arbitron's Portable People Meter media measurement tool together with ACNielsen's Homescan technology, is now up and running with 5,000 households participating. The project is using technology to collect details of consumers' multi-media exposure and resulting shopping behaviour. More
Nielsen Entertainment is partnering with MovieTickets.com to launch the Movie Advisory Board (MAB), a panel of 750,000 keen US moviegoers. The companies plan to track panellists' online behaviour as well as seeking their views on why they chose a movie and whether they liked it. More
Rebecca Tan, who formerly led Nielsen Media's business in Singapore, is taking on the new position of Executive Director for both Singapore and Malaysia. She will spearhead both countries' operations, including the advertising expenditure tracking and custom media research businesses. More
VNU is to buy a majority interest in BuzzMetrics, a US-based firm that measures and analyses online consumer-generated media such as blogs. At the same time, VNU itself is the subject of a takeover bid and BuzzMetrics is due to acquire rival firm Intelliseek. More
The Local People Meter (LPM) TV audience measurement system records higher viewing figures than traditional diary and set meter systems, according to new data from Nielsen Media Research. During its trial of LPMs in Detroit and Dallas, recorded viewing figures rose by as much as 18%. More
After weeks of speculation, VNU revealed today that it a private equity consortium has offered to buy the company for 28 to 28.5 Euros per common share. VNU says it is considering the proposal, and is not proceeding with discussions with any other party. More
The Chairman of US TV ratings company erinMedia says he is considering a takeover of its rival Nielsen Media Research if Nielsen's parent company, VNU, is sold. erinMedia has also announced a second lawsuit against Nielsen Media for false advertising, countering Nielsen's claims that it measures 'millions of viewers'. More
Advertising and media company the Interpublic Group (IPG) has committed to using Arbitron's Portable People Meter (PPM) measurement of radio audiences. The group says it will be the first to switch to PPM audience estimates as soon as the service becomes available. More
Nielsen Media's TV industry forum, the Council for Research Excellence (CRE), is calling for proposals from research agencies for its Audience Consumption of Media study. The proposals should focus on measuring new technologies, such as digital video recorders (DVRs), and their effect on viewing habits and engagement. More
In the US, Urban Television Network Corporation has signed up for Nielsen Media's national and local syndication service. The agreement will allow the company's UATV network, which specifically targets urban African Americans and English-speaking Hispanic Americans, to use Nielsen audience data for programming and advertising purposes. More
Numbers visiting Apple's web site grew by 57% in the year to November, while MSN achieved just 2% growth, according to new data from Nielsen//NetRatings. The fastest-growing sites overall are being driven by young web users, with image hosting site PhotoBucket leading the way with 1,492% growth. More
Media company Univision Communications is to become the first Spanish language television network to join Nielsen Media Research's national TV ratings service, the Nielsen Television Index (NTI). The service provides television ratings for all the major US networks. More
VNU expects its earnings per share and revenue growth for 2005 to fall below previous estimates, due to disappointing results in Europe, coupled with the costs of the aborted VNU/IMS Health merger. The company has also confirmed that it is currently evaluating approaches made by potential buyers. More
Shares in VNU, owner of ACNielsen and Nielsen Media Research, rose more than 4% on Friday after reports that two private equity firms were considering making bids for the Netherlands-based company. More
VNU has appointed John Lewis, CEO of Knowledge Networks, as President and CEO of ACNielsen USA. Lewis, who previously worked in marketing for ACNielsen, will report to Steven Schmidt, recently named President and CEO of VNU Marketing Information, on top of his existing role as global head of ACNielsen. More
US online spending is 23% higher this holiday season than in 2004, according to comScore Networks' latest figures, which closely match its predictions made in mid-November. Meanwhile, Nielsen//NetRatings reports a 33% rise in online shopping compared with last year - with a staggering 238% growth in books, music and video. More
Online MR software provider FIRM is holding an Extraordinary General Meeting (EGM) to elect a new board, due to disagreements between existing members. Earlier this week, the company listed on the Oslo Stock Exchange - but without first issuing the promised 5.5m new shares. More
VNU today announced that the European Commission has ended its investigation into the contracting and pricing practices of the company's subsidiary ACNielsen, and has found no evidence of wrongdoing. More
ACNielsen U.S. has this week announced the completion of the major program to expand its Homescan(R) consumer panel. In two years, the panel's size has more than doubled to 125,000 households providing insights and information for the CPG industry. More
VNU has announced a major program to co-ordinate the business units of its Marketing Information (MI) group and centralise marketing, IT and NPD functions. Steven M. Schmidt becomes President and CEO of the group, which includes ACNielsen, BASES, Spectra, Claritas and ACNielsen HCI. More
Three new reports give varying degrees of encouragement to the advertising industry. Nielsen Media Research highlights healthy growth in the US, and the UK's Advertising Association forecasts long-term growth in display, while ZenithOptimedia's global projections offer most optimism for the Internet... and for market researchers. More
Nielsen Media Research has added an extra 2,000 households to its National People Meter TV measurement sample. This is the first step in a plan to increase the effective sample to 10,000 homes by next year, in order to improve accuracy and allow for more in-depth analysis. More
Nielsen Media Research has created an Asian-Pacific American Advisory Council to advise the company on the best ways to reach Asian Pacific Americans (APAs), and to measure their TV viewing habits. More
One in four European Internet users visited a job web site between July and September 2005, up from around a fifth the previous year, according to new research from Nielsen//NetRatings. The study also shows the popularity of university web sites. More
erinMedia's antitrust lawsuit against Nielsen Media Research is set to proceed to trial, after a US District Federal Court ruled yesterday against Nielsen's attempt to dismiss the suit. The judge deemed erinMedia a viable potential competitor, whose business could be at risk, but dismissed co-plaintiff ReacTV. More
ACNielsen has become the full owner of ACNielsen Chile, purchasing the 49% stake previously held by Cadem, its partner in the country since 1993. The company says the acquisition is part of its commitment to develop its services in key Latin American markets. More
Synovate has appointed Ivan Fedoryshchenko, formerly Operations Manager at ACNielsen, as General Manager for its fast growing Ukraine and Belarus business. More
Just weeks after its purchase of Display Search, US retail specialist the NPD Group has acquired ACNielsen's IT tracking business in Canada. NPD will now provide both retail and commercial sales tracking of computers and peripherals in Canada, as it does in the US. More
VNU's CEO Rob van den Bergh is stepping down, following the announcement that the company's planned takeover of IMS Health has been terminated due to strong resistance from VNU shareholders. Under the termination agreement, VNU will reimburse IMS $15 million for out-of-pocket costs. More
Larry Gerbrandt, former COO and Senior Analyst at Kagan Media, has joined Nielsen Entertainment in the US as Senior VP and Senior Corporate Analyst, reporting to CEO Andy Wing. He will work on strategic analyses of the entertainment industry, including the company's new 'Benchmarking the Digital Household' report. More
Nielsen//NetRatings is introducing AdRelevance - its online ad measurement tool - to Australia. The service, already available in the US and Europe, will now track 250 Australian web sites and 4,000 URLs to gather information about who is advertising, where and how, and how much they are spending. More
Nielsen Media Research is stepping up its evaluation of the use of Portable People Meters (PPMs) for TV audience measurement - a joint venture with Arbitron. Meanwhile, Arbitron has been meeting with radio industry executives to discuss electronic audience measurement, and has appointed a technology expert to its Board. More
Online shopping is catching on in China and the country 'is poised to become a huge market for shopping in cyberspace', according to ACNielsen. Uniquely, China's buyers are most likely to pay by cash-on-delivery. As many as 63% of Internet users in the 38-country study said they had made at least one purchase online. More
ACNielsen U.S. has introduced what it describes as 'the first-ever census-based reporting on the status of in-store displays' for the CPG industry. Promotion Tracker reports across multiple categories at five leading grocery retailers representing 40% of US chain supermarket volume. More
ACNielsen in Hong Kong is strengthening its commitment to qualitative research with the appointment of Joshua Luk and Paul Anthony Yao as Directors of the qualitative team. Yao and Luk will take responsibility for premium clients, with a focus on financial, retail, telecoms and FMCG sectors. More
For the first time, Nielsen Media Research is to provide direct access to its database of minute-by-minute TV ratings. Clients will be able to access and analyse full information from Nielsen's National People Meter sample via an electronic file, to be updated each week. More
Many Americans turned to the Internet to help hurricane victims last month, according to new data from comScore. However, not all new surfing was altruistic: online share trading and TV web sites also experienced significant growth, and the latest analysis from NetRatings finds that online shopping continues to thrive. More
US Internet measurement specialist Nielsen//NetRatings has settled its lawsuit against Visual Sciences, by entering into a licensing agreement with the company. NetRatings launched the lawsuit earlier this year, alleging infringement of some of its data collection and analysis patents. More
A study from the US Online Publishers Association (OPA) has found that different methods of compiling online audience figures lead to significantly different estimates of visitors to local web sites. The research is based on an analysis of measurement tools from Nielsen//Net Ratings, comScore, Scarborough and The Media Audit. More
Frank Maggio, CEO of Erin Media, is poised to announce details of a new ratings service - VAST Ratings - designed to compete with Nielsen's audience measurement system. Earlier this year, Erin filed an antitrust lawsuit against Nielsen Media Research in a bid to break up its ratings monopoly. More
Adult Internet users are increasingly going online to learn, according to Nielsen//NetRatings. Its latest figures show that use of educational reference web sites, such as encylopaedias and dictionaries, grew by 22% this year. Other new data from the company includes the top ten web sites, and top ten online advertisers. More
One in ten of the world's population now shops online, according to a new global survey from ACNielsen. In separate studies, the National Retail Federation (NRF) predicts a 5% increase for US spending this holiday season, and GQ magazine finds US men increasingly succumbing to the pleasures of shopping. More
Nielsen//NetRatings has launched its Internet audience measurement tool Market Intelligence in South East Asia. MSN in Singapore is currently publishing visitor data as compiled by Market Intelligence, and several Hong Kong publishers have also committed to using the service. More
The US DISH Network satellite TV service has signed an agreement with Nielsen Media Research for a national TV ratings service. The deal allows DISH to use Nielsen's data for marketing, programming and sales purposes - for example to guarantee companies a specific number of viewers for their ads. More
US marketing information company Claritas has introduced a new product, PRIZM TV Profiles, that combines data from its PRIZM NE lifestyle segmentation system with TV viewing information from Nielsen Media Research's People Meter service. The launch follows Nielsen's announcement that US TV viewing is higher than ever before. More
ACNielsen is to provide its 750-strong MR field force in India with handheld terminals for data collection, representing an investment of INR 100 million ($2.5m). The company hopes the time saved collecting and processing data will speed up the delivery of market information from sixteen days to nine. More
VNU has announced that Tim Callahan, President of ACNielsen North America, is leaving the company on October 3rd to become CEO of the consumer group at Berwind, a family-owned investment management company. The search for a successor is underway. More
Nielsen//NetRatings has become the first online audience measurement provider to apply for Media Rating Council (MRC) accreditation for its methods - throwing down the gauntlet for others in the industry. The Council currently accredits measurement systems for all other major media, including TV, radio and print. More
Speakers from ACNielsen and the Asia Foundation told today's session at the ESOMAR Congress about the far-reaching implications of research to help voter education in Afghanistan. Other papers looked at MR's role in rebuilding democracy in the UK, and regenerating a South African township. More
The introduction of the Euro is contributing to a price convergence across Europe for many popular products, according to figures from ACNielsen. Norway is the most expensive country for the products studied, and Germany remains the cheapest, while France and the UK have the smallest range of prices. More
Two new surveys from US MR firms examine the effects of soaring US gas prices. Synovate finds that consumers are looking at cars powered by alternative fuels, while ACNielsen finds the price rises are changing shopping habits, with many people combining errands, eating out less, and doing more at home. More
Nielsen//NetRatings has developed a new method of measuring Internet audiences, integrating data from the two most commonly used approaches: data from consumer panels and site-centric measurement technology. Different methods can produce very different statistics, as seen in the latest search engine usage data from competitors Hitwise and comScore. More
ACNielsen is joining forces with DemandTec, a provider of Consumer Demand Management (CDM) software, to deliver 'consumer-centric merchandising solutions' for retailers. These include software and other services designed to give pricing and promotion insights, and to help generate merchandising plans. More
Search-sponsored links to web sites comprised 34% of online ad impressions, according to Nielsen//NetRatings' new Sponsored Search Link survey, based on data for August. The new service incorporates search advertising insight into AdRelevance, the company's online ad intelligence product. More
Synovate has achieved 17.9% revenue growth for first half of this year, compared with 14.8% for its parent Aegis Group as a whole. Similarly at VNU, the research division outperforms the rest of the company. Other company results vary, but all point to growth in the MR sector. More
Total US advertising expenditure for the first half of 2005 rose to $70.5 billion, a 4.5% increase from the same period last year, according to TNS Media Intelligence. Figures from Nielsen Media Research are slightly higher, showing an increase of 5.7% over the same period. More
ACNielsen has introduced a new service to allow consumer packaged goods (CPG) manufacturers to benchmark the progress of multi-country product launches, and to help them predict the likelihood of success. The service covers more than 90 countries worldwide. More
ACNielsen is rolling out its Homescan consumer panel service, together with its ScanTrack retail measurement technology, in Thailand. ScanTrack automatically measures sales and their relation to promotions, while Homescan tracks consumer purchases and trends. More
Nielsen Media Research and software producer Anystream are working together to automatically encode Video On Demand (VOD) content, so that it can be easily incorporated into audience measurement systems. Nielsen is due to include VOD in its TV ratings service from next year. More
US-based Nielsen Media Research International has acquired South Korea's largest advertising monitoring and intelligence companies - Korea Advanced Digital Data (KADD) and its subsidiary BasisNet. More
The Council of American Survey Organisations (CASRO) has announced its support for self-regulation in the media ratings industry. It states that the proposed FAIR Ratings Act, which would require Media Ratings Council (MRC) accreditation of TV ratings services before launch, is too restrictive of business development. More
The number of Australians using Internet banking increased 26% to 5.5m in the twelve months to May 2005, according to new research from ACNielsen. This growth comes despite concerns about ID theft, which are also reflected in a new US poll from Experian and Gallup. More
Nielsen Media Research and Nielsen Entertainment are collaborating on a new research study to assess the factors behind the effectiveness of product placements. It will analyse the influence of the viewer's relationship with a programme, as well as their familiarity with the brand and type of product. More
Nielsen//NetRatings has opened a Brisbane office to complement its Sydney headquarters and its research and development centre in Melbourne. Greg Chamberlain, newly appointed Business Development Manager, will head the new office. More
Four fifths of consumers in Europe, the Pacific and North America think that 'private label' or supermarket own-brands are a good alternative to other brands, according to ACNielsen's latest study. In developing markets, where own-label products are less well established, consumers are more likely to view them as inferior. More
European online research agency MetrixLab is opening a new London office, with Roy Patel, formerly of Nielsen//NetRatings, as its UK Commercial Director and Nathalie Vaandrager from Kraft Foods as a Senior Business Consultant. More
Travyn Rhall has been appointed as Chief Client Service Officer for ACNielsen Asia Pacific, in addition to his current responsibilities as MD for customised research in the region. More
Nielsen NetRatings has appointed Andrew Reid as Managing Director, Australia. He will be based in Sydney and report to Forrest Didier, MD of the company's Asia Pacific Latin America group. More
This week has seen a rush of activity in the controversy over Nielsen Media's LPM introduction and Senator Conrad Burns' FAIR Ratings Act. Leading associations of US advertisers declared their members' opposition to the bill on Tuesday, while Nielsen's critics spoke out before a Senate Committee on Wednesday. More
Half the world's consumers understand nutritional labels on food packaging only 'in part', although two in 10 'always' check grocery labels, and four in 10 do so when buying a product for the first time, according to a new study from ACNielsen. More
ACNielsen has named Patrick Dodd as Group Managing Director for its newly created Central Europe business region. Meanwhile Lennart Bengtsson has been promoted to President of ACNielsen Emerging Markets. More
TV ratings provider erinMedia has announced an exclusive Strategic Alliance Agreement with Atlanta-based Navigauge, Inc, agreed by the boards and likely to lead to the acquisition of the latter in the fourth quarter of 2005. The agreement would give erinMedia cross-media, sector-specific ratings services across TV, radio, and outdoor. More
The Television Viewer Protection Bill, introduced in the US last week, is calling for increased regulation of TV ratings methods. The Bill is the latest step in the controversy surrounding Nielsen's local people meter (LPM) ratings system and its coverage of 'people of color'. More
The US National Football League (NFL) has signed up for Nielsen Sports' Sponsorship Scorecard – a service that measures viewers' exposure to sponsored media during televised sporting events. More
Angela Mariana Freyre has joined Nielsen Media Research as Senior Vice President, Deputy General Counsel for Legal and Strategic Affairs. Freyre, who worked as Nielsen's counsel for seven years whilst at Coudert Brothers in New York, will oversee contracts, support political affairs, and expand relations with clients. More
ACNielsen Canada has launched 'What's in Store' - a new tool for the management and analysis of sales data for individual retail outlets. More
Geoscape International has incorporated Arbitron radio ratings data into its geodemographic database. The new edition of the Geoscape Intelligence System (GIS) maps signal coverage against in-depth demographic and ethnic data for more than 14,000 radio stations in nearly 300 metropolitan areas across the US. More
The MR landscape is to undergo a seismic shift as VNU, the world's biggest research provider, buys IMS Health, the next biggest in the US, in a transaction valued at 5.8 billion Euros ($7.0 billion). VNU's CEO is confident that the deal will quickly lead to major cost savings and new revenues. More
US Senator Conrad Burns has introduced the Fairness, Accuracy, Inclusivity and Responsiveness in Ratings (FAIR Ratings) Act to strengthen existing private sector oversight of US TV ratings. The move reflects the Senator's feeling that Nielsen Media Research has not co-operated sufficiently with the current authority. More
New appointees and promotions at GMI include the man who brought kiwi fruit to the USA, and a former consultant who advised Microsoft and Bill Clinton. The company has made six senior appointments in the US and Brazil, as well as recruiting some more junior project management staff in Seattle. More
Nielsen Media Research has implemented staff training, translation services and other measures recommended by last year's Independent Task Force on Television Measurement. The services are part of a string of measures aimed at better representation of the ethnically and culturally diverse TV audience. More
In the latest episode of the Local People Meter (LPM) controversy, US TV ratings company Nielsen Media Research claims that its new measurement system is actually giving higher ratings to shows with an African-American theme or cast, countering critics' claims that they 'under-represent people of color'. More
ACNielsen has announced the launch of a new Global Consumer Panel Services (CPS) unit to enhance its growing international panel capabilities. Robert Tomei, formerly the General Manager of the US Homescan panel, has been appointed as President of the unit. More
Nielsen Media Research has announced an extension of its collaborative relationship with Time Warner Inc. The existing TV audience estimate contract ran for seven years from 1998 – it will now run until at least 2008. More
In the USA, Nielsen Media Research has announced that it has acquired AudioAudit, a leading provider of broadcast verification technology services for the advertising industry. Financial details of the transaction were not disclosed. More
In the USA, Spanish language media company Univision Communications and Nielsen Media Research have agreed to a new contract that will provide comprehensive ratings for Univisions local television stations. More
Australian consumers are currently the most pessimistic in Asia, according to a global study by ACNielsen. 43% said they felt the economy would deteriorate in the coming year compared to just 28% across the region – and 34% felt the strength of the economy had deteriorated over the past six months. More
Nielsen Media Research International has acquired BBC De Media en Reclame Bank B.V. (BBC), the biggest ad spend intelligence company in the Netherlands, for an undisclosed sum. More
The people of Hong Kong are 'riding a tide of confidence in the economy', according to the latest ACNielsen Hong Kong Consumer Confidence Index. The overall score passed 100 last quarter for the first time since its launch in the 1980s. More
NetRatings has filed lawsuits against Coremetrics, Inc. and Omniture, Inc., in the US District Court for the District of Delaware, alleging infringement of four patents. More
Nielsen//NetRatings has developed a service for telecoms providers enabling them to measure and analyse mobile content usage. Three major carriers are already using or trialling the system – Optus, Hutchison 3 and Telstra. More
Nielsen//NetRatings has announced a long-term partnership agreement with Singapore-based information & communications company StarHub, to boost its Internet measurement analytics service in the Asia Pacific region using StarHub's advanced Internet Data Centre. More
NetRatings has announced the appointment of Forrest L. Didier as MD of its Asia Pacific - Latin America region, effective 2 May. A Nielsen employee for 23 years, Didier played a key role in developing the company's Internet measurement business in the early days of ACNielsen eRatings.com. More
Nielsen Media Research has publicised disclosures made by its opponents in the LPM debate, confirming the heavy involvement of News Corp in the Don't Count Us Out campaign. The lobbying firm involved also admitted directing a campaign of calls to Nielsen execs which shut down their corporate switchboard. More
VNU has confirmed that its ACNielsen offices were raided last month by the European Commission , investigating claims that the research company's contract and price policies broke antitrust law. VNU says the raids were prompted by a complaint by recent antitrust case opponents Information Resources, Inc. (IRI). More
ACNielsen has appointed Todd R. Kaiser as Director – Custom Survey Research for its Homescan Marketing team. The company recently announced two new consumer insights services powered by Homescan, along with aggressive launch plans in Asia and Europe. More
Internet audience specialist Nielsen//NetRatings has enhanced its Market Intelligence system for New Zealand. Expanded demographics about site visitors now includes geographic location and online purchasing behaviour. More
ACNielsen has announced a senior appointment and a promotion as part of its expansion of consumer panel services across Europe. Tracie Seebold becomes Director of Consumer Panel, UK while Mike Harris joins as Business Development Director, Europe for Consumer Panels. More
ACNielsen has launched its Your Voice online research panels in Korea and Japan, bringing its total in the region to five (including Australia, New Zealand and Singapore). The company says it has been recruiting in 14 markets across Asia Pacific and should have panels in Hong Kong and China fully operational by the end of 2005. More
RONIN Corporation has appointed Bertrand Jolibert as International Panels Manager, with specific responsibility for maintaining and growing their multi-country IT Decision Makers and Medical Specialist Panels. Jolibert was previously Epanel Europe Manager at ACNielsen-BASES, in Brussels. More
America's Federal Trade Commission (FTC) has told Congress that it will not be formally monitoring the accuracy of media ratings, and that it believes Nielsen did not misrepresent its Local People Meters or fail to disclose 'material facts' about the system. The Commission says self-regulation via the Media Rating Council appears to be working. More
European car owners show a strong preference for 'home grown' brands, according to the survey of car ownership and purchasing intentions conducted by ACNielsen [have to exclude the UK I suspect - Ed]. Globally, Toyota ranks as the number one car brand, but Volkswagen is top in Europe. More
Nielsen Monitor-Plus has announced an enhancement to its outdoor advertising measurement service, increasing the number of co-operating outdoor companies and bringing the total number of US markets measured to over 150. More
ACNielsen has joined the University of Arkansas' new RFID Research Center to study the impact of radio-frequency identification (RFID) technology on the global CPG industry. The company is already involved in a number of activities surrounding development of the technology, which promises a wealth of new product data. More
VNU has announced a number of new services and initiatives at the Consumer 360 event in the USA. They include CBI, a proprietary integrated data solution for CPG companies; new methodologies with the ambitious goal of 'tracking retail sales across all outlets', globally; two new consumer insights services based on Homescan®; and a tracking service and consumer panel for ethnic consumers. More
ACNielsen U.S. and Secant, Inc. have this week announced a strategic alliance to develop next-generation marketing information solutions for the beverage alcohol industry. The solutions will use Secant's distributor depletion data, which measures the volume of beer, wine and spirits delivered to retailers and on-premise locations. More
ACNielsen US and SPINS have expanded their SPINSscan Conventional tracking service, which gives detailed coverage of sales of natural and organic products across grocery, drug, and mass merchandise retail outlets. More
Nielsen Media Research yesterday made public, and welcomed, the content of the report of The Independent Task Force on Television Measurement. The Task Force was established last year as an independent body, amid the controversy over Local People Meters and their measurement of the viewing behaviour of people of colour. More
ACNielsen has globalised David McCallum's role as MD, Customised Research Services – his previous remit was Asia Pacific. McCallum will be based in Sydney, Aus and will report to COO Frank Martell, who is also Senior VP of VNU's Marketing Information Group. More
Audience measurement giant Nielsen Media Research has appointed Howard Shimmel as Senior Vice President, Client Insights. Shimmel has worked for the company before, on beginning his career in media industry research in 1979. Most recently, he was VP, Market Research at AOL. More
ACNielsen will expand its European panel coverage from approximately 45,000 to just under 70,000 households by the end of 2006, the company announced this week. The expansion includes the key markets of the UK, France, Italy, Spain, Germany and Portugal. More
Nielsen parent VNU has released its full year financial statements for 2004, showing 'solid' growth in 2004. Strong results from the Media Measurement & Information (MMI) group and most of the Marketing Information (MI) group were offset by ACNielsen Europe's protracted move to a new data factory. More
Fanny Chan, previously Executive Director of Retail Measurement Services and with 16 years at ACNielsen, has been appointed MD of the company's Hong Kong office. More
VNU has announced that its subsidiary Nielsen Media Research International has successfully closed its 30-country joint venture TV ratings deal with WPP's AGB Group, announced on 5th August last year. More
The last ten years in New Zealand have been 'fabulous' and life has been rapidly improving, according to results from Nielsen Media Research. Could this be connected to a separate Nielsen survey revealing that they and their neighbours in Aus get more sleep than anyone else in the AsiaPac region? More
ACNielsen US has this week announced the successful expansion of its LiquorTrack sales information service in three more markets: Boston, Minneapolis, and New Jersey. The store sample in each of LiquorTrack's 13 local markets is being expanded and refined to provide a more comprehensive view of the channel. More
Advertising tracking specialist Nielsen Monitor-Plus has extended its coverage to provide brand-level detail for spot radio in the US. The system now reports on more than 500 radio stations, representing a growth of 68%, and measures more than 50% of all US advertising spend. More
Nielsen//NetRatings has extended its Market Intelligence monitor to cover Australian web sites in two new categories, 'Business and Finance' and Sport; and has released the first results from the service. More
Nielsen Media Research will launch a branding advertising campaign in the US in February, promoting its accurate reporting of TV viewing by all different kinds of people, led by the slogan 'Every View Counts'. The move follows a year of controversy over the launch of its Local People Meters. More
VNU has today announced that the US District Court for the Southern District of New York has dismissed with prejudice all remaining claims in the antitrust case against its ACNielsen business unit by Information Resources Inc. (IRI). More
Continuing a long-term trend, consumers in the USA made fewer trips to traditional grocery stores in 2004 as they sought greater savings, variety or convenience in other retail outlets, according to a new study based on analysis of the ACNielsen Homescan consumer panel. More
Millions of Australians have visited charity web sites in the aftermath of the tsunami, according to Nielsen//NetRatings. Oxfam and World Vision saw the number of unique browsers visiting their Australian sites increase by over 500 percent in the week commencing 26th December. More
Increased awareness of the need for a healthier lifestyle is (after all) changing the habits of the British public. Figures from the recently published Retail Pocket Book 2005 show that over half of the population make a conscious effort to maintain or improve their general health. More
Nielsen//NetRatings has this week announced the appointment of Andrew Eckford as Senior Analyst for Australia effective immediately. Andrew will be in charge of the largest online behaviour database in Australia. More
Michael P. Connors, Chairman of VNU's Media Measurement & Information (MMI) group has decided to leave the group to take up a role as a CEO of a publicly traded company. He will continue in the Chairman/CEO role until June 30 this year. More
The number of banner advertisements run on European web sites has increased by 24%, from around 76,000 in November 2003 to just under 95,000 in November 2004, according to Internet audience measurement specialist Nielsen//NetRatings. Sweden, France and the Netherlands experienced the strongest growth. More
Asia is just as much in the grip of fast food culture as the US or Europe, according to the latest from AC Nielsen – in fact there are three Asian economies where a higher proportion eat take-aways than in the US. More
Nielsen//NetRatings has announced the further extension of its Market Intelligence Internet measurement rollout in Australia, this time to news and weather Web sites. ninemsn's National Nine News and Fairfax Digital's Sydney Morning Herald online publication top the rankings. More
ACNielsen US has added On-Premise Audits to its extensive range of information support services for the beverage alcohol industry. The new service measures and analyses the presence of distilled spirits in bars, restaurants, hotels and recreational facilities in major markets across the country. More
Internet measurement specialist Nielsen//NetRatings has launched three new categories for its audited census-based Internet measurement product, Market Intelligence, within Australia. Results for the three - entertainment, IT, and telecommunications & mobile markets - are available for November. More
VNU has issued a trading update indicating that 2004 case earnings per share (CEPS) should be at the top end of its 7-9% forecast (constant currencies), due to 'positive developments during the second half year'. The upturn comes despite delays in moving data production systems to a new European 'data factory'. More
ACNielsen has announced two senior appointments in Australia. Paul Richmond, currently MD of ACNielsen Vietnam, becomes MD for Australia while Mr Travyn Rhall, previously MD of Customised Research Services in Australia becomes regional MD for Customised Research Services in Asia Pacific. More
VNU is claiming an important win for its ACNielsen business unit in the antitrust lawsuit filed by Information Resources, Inc. (IRI) in 1996. The case continues but VNU described the suit as 'seriously impaired' by the judgement. More
Partha Rakshit, formerly MD of ACNielsen, India and for Customised Research Services in the region, has been promoted to MD for South Asia, as previous incumbent Russell Farmery takes up the challenging role of MD of ACNielsen, Greater China. Sarang Panchal replaces Rakshit as Head of ACNielsen ORG-MARG, the Customised Division for India. More
The number of people actively surfing the web from home each month in the UK has grown by 15% to 22.8 million in the past 12 months, according to the latest from Internet audience measurement specialist Nielsen//NetRatings. More
Nielsen Media Research and Univision Communications, Inc, have announced that they have dropped litigation against each other, relating to the use of Local People Meters (LPMs). More
Consumers in Asia Pacific are confident about their economic outlook - more so than their counterparts in the US and Europe - but have yet to forget completely the spectre of Asia's recent economic downturn, according to ACNielsen. They are also the most likely to save spare cash, while Americans and Europeans spend theirs. More
Thanksgiving looms in the US and pre-Christmas activity of course started in about August in other parts of the world - but the holiday shopping season is just moving into high gear. Two initial releases from Hitwise and one from Nielsen//NetRatings this week show that the online segment is breaking records once again. More
The median price paid for a new vehicle in the US in 2004 is $26,000 — up from $25,500 in 2003, according to J.D. Power & Associates - with Jaguar and Lexus in joint first place for sales satisfaction. Meanwhile Nielsen//NetRatings has released its first Automotive Sector Spotlight report, looking at UK automotive web site traffic. More
Nielsen Media Research and NBC Universal have announced the signing of a seven-year contract for audience measurement services covering all of NBC Universal's national and local television businesses, the largest ever of its kind. More
The BBC has appointed Nielsen//NetRatings, in partnership with SageMetrics, to provide traffic analysis for its bbc.co.uk web site. The three-year contract was offered as an open tender process through EU procurement regulations and almost 40 companies initially expressed an interest. More
ACNielsen has completed the first phase of its US Homescan MegaPanel initiative, expanding the panel by thirty thousand households to a total of 91,500 and launching the 'Shopper Trends' segmentation service and other new features. Nearly fifty companies have signed up as MegaPanel clients and the first results are due next month. More
Following recent endorsement by the Rev. Jesse Jackson, Neilsen's controversial Local People Meters (LPMs) have received further support from Kweisi Mfume, President and CEO of the NAACP, who describes the new system as 'a vastly improved way of measuring television viewership'. More
Not far from MrWeb's US office, you can currently see Mt St Helen's erupting. For those without the option of watching live, the US Geological Survey and Dept. of Agriculture web sites offer an easy way to keep watch on the volcano, and traffic to both has soared according to Nielsen//NetRatings. More
VNU, parent of ACNielsen, Nielsen Media Research and others, has announced that it has signed a definitive agreement to sell its World Directories group to World Directories Acquisition Corp. for EUR 2,075 million. The buyer is a legal entity owned by funds advised by Apax Partners Worldwide LLP and Cinven Limited. More
Nielsen Media Research and the William C. Velasquez Institute (WCVI) recently announced the formation of a major research alliance designed to significantly enhance Nielsens ability to more successfully measure television viewing habits among Latinos in the United States. More
A further salvo in the battle over Local People Meters: Nielsen Media Research announced yesterday that the methodology has been endorsed by the Rev. Jesse Jackson, founder and president of the Rainbow / PUSH Coalition and arguably the USA's best known politician of color (at least until Don King's convention performance last week). More
Vast numbers in Asia Pacific used the Internet to follow results in the Olympics, according to Nielsen//NetRatings. Australia, New Zealand and the People's Republic of China were especially keen. More
Credit card ownership in the key Chinese cities of Beijing, Shanghai and Guangzhou is rising fast, according to data from ACNielsen. Penetration rose from 18% in 2003 to 22% in 2004 thanks in part to a mass of new product launches. More
ACNielsen US has launched LabelTrends(TM), a new service developed in association with Kraft Foods, that monitors sales trends in 13 of the hottest consumer packaged goods (CPG) product segments, using claims made on the labels. Segments include low-carb, low-fat, organic, and sugar-free. More
VNU, parent of ACNielsen, has reported results for the first half of 2004. Reported revenues are down 5% versus the first half of 2003 but revenues at constant currency are up 2%, while cash earnings show a healthy increase. The Marketing Information and Media Measurement & Information groups show strong organic revenue growth of 8 and 7% respectively. More
Internet audience specialist Nielsen//NetRatings has this week launched a new audited census-based Internet measurement product – Market Intelligence. The launch results from product consolidation following the recent acquisition of RedSheriff. More
The AGB Group and Nielsen Media Research International have today announced a 50/50 joint venture that will offer television ratings in 30 countries. AGB Group's TV audience measurement services will merge with those wholly owned by Nielsen Media Research International. The deal does not include Nielsen's US TV ratings service. More
ACNielsen has formed an alliance with Internet-based b2b hub The WorldWide Retail Exchange (WWRE), aimed at improving the quality of data available to manufacturers and retailers. More
In the latest exchange of the long-running controversy surrounding PPMs, LPMs and their supposed under-representation of certain groups, Nielsen have issued a statement responding to Fox Television's appeal for government regulation of television ratings. More
VNU has announced a number of senior management changes in its Marketing Information group. Frank Martell, COO of ACNielsen, adds the role of President and CEO of ACNielsen Europe, whilst at VNU Advisory Services Steve Wilson has been appointed President and CEO, replacing Brian Chadbourne. More
Arbitron and Nielsen Media Research have announced substantially improved results in their recruitment and maintenance of panels for the PPM. More
A review commissioned in May by Nielsen Media Research but conducted by an independent body has concluded that criticisms of Nielsen's methodology for measuring ethnic audiences made by Rincón and Associates 'Latino Television Study' were not solidly supported. More
With the football now over, the latest analysis from Nielsen//NetRatings shows the BBC Sport site attracting the largest audiences in the UK throughout the Euro 2004 tournament. More
Four new members have this week been added to the TV measurement Task Force assessing Nielsen Media Research's representation of people of colour. Among the four – who arrive just in time for the Task Force's first meeting - is George Takei, alias Star Trek's Mr Sulu. More
With the launch of its controversial Local People Meters (LPMs) in Chicago scheduled for August 5, Nielsen Media Research has announced the appointment of PR veteran Cheryl Pearson-McNeil as Vice President of Communications and Community Affairs. More
Nielsen Media Research's tribulations with the launch of its Local People Meter are continuing. In the same week that NMR announced a high profile task force to ensure fairness, a leading Spanish-language media company has filed a lawsuit seeking to stop its 'false and misleading' advertising and the use of data based on 'flawed sampling'. More
From today (June 3rd), Nielsen Media Research is offering Local People Meter (LPM) data in New York. The new system will run in parallel with the old Meter/Diary system for a transition period of three months, with either set of data allowed for commercial use. More
Entertainment information specialist Nielsen Entertainment has named Kaye Popofsky Kramer as Vice President, Online Research for Nielsen NRG. More
Internet audience specialist Nielsen//NetRatings has released its latest AdRelevance figures showing that traditional advertisers continued to carry the growth of online advertising through the first quarter of 2004. More
VNU is exploring strategic options for its Directories group, including a possible sale of the business, so that it can 'concentrate on its core marketing, media measurement and business information activities', which include ACNielsen and many others. More
Further moves in the saga of Nielsen's local people meters and their representation of ethnic audiences. Nielsen Media Research has announced that it has contracted with the University of Southern California's Tomás Rivera Policy Institute (TRPI), to review the findings of a Latino Television Study which questioned Nielsen's techniques. More
Total newspaper readership has declined slightly in the past 6 months, according to the latest figures from the NAA. However, papers in the top 50 US markets are reaching nearly eight out of 10 adults (78.6 percent) each week, web site audiences are up steeply and more than a third of papers have raised their circulation. More
Nielsen//NetRatings has appointed David Day as MD for Europe, the Middle East and Africa. More
Following criticisms by News Corporation last month and the subsequent postponement of its New York People Meter launch, Nielsen Media Research has announced an increase in its samples of African-Americans and Hispanic-Americans both at the local and national level, and given details of the numbers involved. More
Nielsen Media Research has postponed the NYC launch of its 'people meter' system to June 3rd, under pressure from News Corp and various political figures / groups. A task force including Congressman Charles Rangel, whose district includes Harlem, will help Nielsen look into concerns that the system undercounts minority audiences. More
RedSheriff UK Ltd has completed its rebranding as Nielsen//NetRatings SiteCensus, following its acquisition in February and the integration of the two companies' UK commercial teams in one office in Clerkenwell, London. More
Responding to widespread changes in consumer shopping patterns, ACNielsen US this week announced a comprehensive retail measurement solution that offers significantly enhanced coverage of the complex US consumer packaged goods (CPG) marketplace. More
A new date has been set for trial in the antitrust lawsuit brought by Information Resources, Inc. (IRI) against ACNielsen. An original scheduling order was signed by the Court nearly a year ago, but the date was postponed in January. The new trial date is April 18, 2005. More
Trouble - of rather different sorts - for audience measurement providers on both sides of the Atlantic. The UK's radio audience research body RAJAR is being sued for £66m, while in the US Nielsen Media Research has been criticised by News Corporation over its imminent launch of People Meter technology in New York. More
Nearly three in four Americans (204.3 million) now have Internet access from home, according to the latest from Nielsen//NetRatings. This is up from just under two thirds in February 2003, demonstrating that the 'Net continues to grow at staggering speed. More
More than 55 million Europeans use Google as their search engine, according to recent figures from Internet analysis specialists Nielsen//NetRatings. With an active reach of over 47% of the Digital Media Universe in January 2004, 'Googling' is becoming a part of the language. More
More than one million Britons visited the Inland Revenue web site in January 2004, just prior to the tax return deadline, according to the latest research from Nielsen//NetRatings. More
VNU's results for 2003 show a 9% increase in its underlying cash earnings per share (CEPS) at constant currencies – a steep decline in actual earnings reflects the weak US dollar. Both the Marketing Information and Media Measurement & Information groups are strong performers. More
American retailers will soon be able to extend the sales information and category performance monitoring used in center store categories to their fresh foods / perishable goods counters, following a recent announcement by independent consultants The Perishables Group and ACNielsen US. More
Nielsen Media Research have signed an agreement with digital video recording (DVR) pioneers TiVo to deliver information on DVR usage to advertisers and television executives. Data will be collected from an Opt-In panel of TiVo's standalone subscribers. More
Travelocity and Expedia are the most valuable brands in online travel, and their brand equity plays a key role in driving traffic to their sites, according to a new study released today by ACNielsen International Research. More
Online holiday shoppers in the US spent a record $18.5bn online excluding travel during the 2003 holiday season, according to the eSpending Report from Goldman, Sachs & Co., Harris Interactive®, and Nielsen//NetRatings. This represents an increase of 35% over the $13.7bn spent in 2002. More
NetRatings has acquired a majority interest in Internet audience measurement specialists RedSheriff. The transaction will help Nielsen//NetRatings to satisfy industry demand for integrated panel-centric and site-centric measurement solutions. More
Having recently announced the divestiture of Claritas, VNU this week issued a trading update which combines an optimistic assessment of potential for next year with news of widespread cost efficiencies. The latter includes the shedding of almost 700 jobs over the next 3 years in its Marketing Information (MI) group, partly from natural attrition. More
Consumers in the US began their holiday shopping earlier this year, according to the eSpending report produced by Goldman Sachs & Co., Harris Interactive®, and Nielsen//NetRatings. Last month's spend of $8.5bn, excluding travel, is up 55% on November 2002. More
Nielsen//NetRatings has this week announced the introduction of Digital Media Universe tracking to its reports, providing the most comprehensive view of Web and digital media usage. More
VNU has announced a new organizational structure for its largest business group, VNU Marketing Information. Steven Schmidt becomes global CEO for ACNielsen and a new unit, VNU Advisory Services, has been created to develop advanced business solutions for clients. More
Use of self check-out lanes in US stores is fairly widespread - 61% of US households have used them already, accordingly to research published by ACNielsen US. However, there are mixed feelings among those who have tried them and a hard core of people not planning to do so. More
More than a fifth of active at-home US Internet users during September 2003 were between the ages of 2 and 17, according to data from Nielsen//NetRatings. Roughly 27m US Internet users between the ages of 2 and 17 logged on from home in September 2003, including 12m aged 2-11, and 14.9m aged 12-17. More
NetRatings and ACNielsen US have announced the launch of Homescan® Online, a new service designed to improve the effectiveness of online marketing for consumer packaged goods (CPG) marketers and Web publishers. More
Arbitron Inc. and Nielsen Media Research have announced initial success for two new sampling and recruitment techniques for the Portable People Meter system. Further tests are underway to see if the techniques can continue to improve consumer response rates. More
ACNielsen US has announced plans to greatly extend the coverage of its Convenience Track retail measurement service, boosting the sample used for sales projections to over 2,500 convenience stores across the US and in 30 local markets. More
Online ad spending is growing, with the biggest spending advertisers moving more dollars to the 'Net, according to recent figures from Nielsen//NetRatings. Business & consumer services sectors account for more than half the growth. More
The number of children online in Europe has grown by three million in the last 12 months, according to new research from Nielsen//NetRatings. There are now four million under-12s online, and nine million 12-17 year olds. Growth rates range from nought in Italy, to 58% in the UK. More
Sales of private label goods, defined as any Consumer Packaged Goods brand that is sold exclusively by a specific retailer or chain, are growing relative to manufacturer brands according to recent research by ACNielsen. More than 95% of Private Label sales are found in Europe and North America but growth is fastest in other regions. More
YupiMSN, the division of the MSN® network that delivers Spanish-language content and services to the US and Latin America, has this week selected NetRatings to provide media quality Internet audience measurement and online behaviour data for its US Hispanic consumers. More
Recent figures from Nielsen Media Research put the total number of television households in the USA (including Alaska and Hawaii) at an estimated 108,400,000. This represents an increase of 1.7 million television households, or 1.6%, from the 2002-2003 season. More
Audience measurement leader Nielsen Media Research has enhanced its Monitor-Plus advertising intelligence service with the introduction of Quick*Views, a web-based product providing instant access to summary-level US ad spend information. More
Advertising spending for the first half of 2003 rose 2.8% versus first half 2002, according to preliminary figures released last week by Nielsen Monitor-Plus, the advertising information service of Nielsen Media Research. The fastest growth was in Hispanic TV (19%), National Magazines (c.14%) and Local Newspapers (c.10%). More
VNU has reported its interim financial statement for the first six months of 2003, showing 'solid underlying results despite weak global economic conditions'. First-half organic growth was led by strong performances from ACNielsen and from the Media Measurement & Information business. More
AdLINK Internet Media AG, the leading independent provider of digital comms solutions in Europe, has signed up to Nielsen//NetRatings' online ad campaign planning tool, WebRF on a multi-country basis. The AdLINK network ranks in the top five domains in many European countries including the UK, Spain and Germany. More
VNU have announced that subsidiary Nielsen Media Research has reached multi-year agreements with divisions of Viacom, Inc. for TV audience measurement services involving all Viacom and CBS television businesses. More
ACNielsen and Yahoo! have teamed up to launch Yahoo! Consumer Direct, Powered by ACNielsen, a new service that enables consumer packaged goods (CPG) companies to reach consumers more effectively online and directly measure the offline sales impact of their efforts. More
More than a quarter of Europe's online population are now using Broadband, according to the latest research from Nielsen//NetRatings. Countries which have been slower to get online are in the vanguard of broadband take-up with many users skipping the dial-up stage altogether. More
Last week, a U.S. District Court judge set a trial date of September 20, 2004 in Information Resources, Inc.'s antitrust lawsuit against ACNielsen (now owned by VNU), The Dun & Bradstreet Corp., and IMS International, in which IRI is seeking damages in excess of $1 billion after trebling. The jury trial in this case is scheduled to last between ten and sixteen weeks. More
Digital Download Day 2, the event organised by music company OD2 to raise the profile of legal Internet music downloads, can be considered a partial success, according to the latest figures from Nielsen//NetRatings. The April 18th event helped the website of the company sponsoring the event, OD2.com, attract 523,000 visitors during April to become the UK's fifth music website for that month. More
The number of broadband users in Australian homes has grown 150 per cent since April last year, with one million Australians now accessing the Internet by broadband, according to the latest figures from Nielsen//NetRatings. More
Last week the US District Court for the Southern District of New York issued two key rulings for Information Resources, Inc. in its $350 million-plus antitrust lawsuit against Dun & Bradstreet, ACNielsen and IMS International. More
ACNielsen U.S. has this week announced the release of its most advanced merchandising software solution to date: Spaceman 7.0. This new version extends Spaceman's reach to new retail channels, while giving users important new merchandising design and sales analysis capabilities. More
Weekly book sales dropped by 5% in value the week the Iraq war started, recording the lowest week of revenue for the Australian book industry in 2003, according to the latest data from Nielsen BookScan. More
Online marketplace eBay has overtaken Amazon as the number one e-commerce site in the UK for the first time since Nielsen//NetRatings began reporting the behaviour of Briton's online population since March 2000. More
Nielsen Media Research has recently been awarded a three-year contract to measure radio audiences in Australia. More
The American news sites cnn.com and news.google.com experienced the biggest monthly audience increases among UK surfers in March as Britons turned to the Internet to find different perspectives on the war in Iraq. Figures released this week by Nielsen//NetRatings show that the news sector as a whole saw a 25% jump in audience during March, with audiences peaking at 1.3 million on March 20th, the day war was declared. More
Scarborough Research and Nielsen Media Research in the US have recently formed a partnership to offer the NSI Profiler-a new qualitative television rating which combines Nielsen Station Index (NSI) ratings with Scarborough's qualitative consumer indices. More
ACNielsen has announced that Frank Martell, president of ACNielsen Asia Pacific, will take on responsibility for the company's Emerging Markets consisting of 50 countries throughout Eastern Europe, Middle East, and Africa, and the company's customized research services globally. More
Nielsen//NetRatings has signed a five-year agreement with media owner Univision Online to build an Internet audience measurement panel to improve the tracking and analysis of online behavior among Hispanics in the United States. More
ACNielsen U.S. has released new research findings showing that direct-to-consumer (DTC) advertising is effective not only in generating initial sales of advertised prescription (Rx) medicine brands, but also in boosting patient 'compliance' -- that is, the degree to which chronic-condition sufferers refill their prescriptions in a timely manner. More
Today's global consumers connect with brand franchises that symbolize trust, offer a specific expertise and group products logically, according to a study released this week by ACNielsen. More
Consumers in the US are continuing to scale back their trips to the grocery store, opting instead for 'supercenters', dollar stores, and warehouse club stores, according to the latest 'Channel Blurring' study from ACNielsen U.S. More
With strong backing from key broadcasting and cable clients, Nielsen Media Research has recently announced a rollout schedule for bringing continuous, overnight demographic ratings into the top 10 television markets in the U.S. Nielsen will initially launch electronic People Meter ratings service in Los Angeles, New York, Chicago and San Francisco next year. More
Nielsen Media Research, a subsidiary of VNU Media Measurement & Information, has reached a landmark, seven-year agreement with NBC in the States to provide audience measurement services to all of NBC's national and local television businesses. More
The online gaming sector in Europe is showing remarkable levels of growth, according to the latest research from Nielsen//NetRatings. In January 2003, 5.9 million Europeans visited an online games site on the Internet - more than double the 2.8 million surfers who visited sites in this sector in January last year. More
Advertising spending for 2002 in the USA rose nearly 6% over 2001, fueled by gains across most major media, according to preliminary figures released by Nielsen Monitor-Plus, the advertising information service of Nielsen Media Research. More
On the other side of the Atlantic, Valentine's Day week generates more candy sales than any other holiday week, according to ACNielsen U.S. A review of one-week total candy sales in the combined grocery, drug, and mass merchandise channels (excluding Wal-Mart) shows Valentine's Day week topping all others in 2002. More
The run up to Christmas 2002 saw the strongest performance by Internet retailers in the UK, according to the latest data from Nielsen//NetRatings. More
According to new research from ACNielsen U.S., half of all heads of household are too tired to put much time or effort into evening meal preparation, and nearly two-thirds are constantly looking for faster ways to do household chores. More
Nielsen//NetRatings has announced its top websites of the year for 2002, based on continuous measurement of the audience and growth of the Internet in the UK, as well as analyst's own opinions and insight. More
Procter & Gamble, one of the world's leading fmcg companies, has announced its intent to purchase US market share data from ACNielsen effective July 1, 2003. Financial details were not disclosed. More
ACNielsen U.S., an operating unit of ACNielsen, has recently announced the launch of New Product Qualifier (NPQ), a powerful new software tool to help consumer packaged goods (CPG) companies hone their lists of new product ideas to those with the greatest potential for success. More
In a new agreement, 150 part-time data collectors and three area coordinators in the UK are to have their employment contracts transferred from ACNielsen to ESA, the St Albans based retail research specialists. ESA is currently ACNielsen's first-choice supplier for outsourced fieldwork and will be contracted to supply much of the regular pricing and causal data collection. More
Nielsen Media Research and Ucentric Systems have announced an agreement to create television audience measurement software that will track usage of personal video recorders on multiple television sets. Many digital set-top boxes will be powered by Ucentric Multi-TV PVR applications. More
Advertising spending through the third quarter of 2002 rose 3.8% over the same period last year, fuelled by gains across most major media, according to preliminary figures recently released by Nielsen Monitor-Plus, a service of Nielsen Media Research. More
70% of the people who browsed online for products or services in the UK in the third quarter went on to make a purchase, the highest conversion rate of the ten major markets studied in the Nielsen//NetRatings Third Quarter 2002 Global Internet Trends Report. More
Goldman Sachs, Harris Interactive, and Nielsen//NetRatings have this week revealed the first findings from the 2002 USA eSpending Report, showing that online shopping adoption continues, with customer satisfaction playing a key role in overall shopping for the second consecutive year. More
Online banking in Europe continues to grow, and is thriving in many markets, despite the current tough economic climate, according to the latest figures released by Nielsen//NetRatings. More
According to the latest research from Nielsen//NetRatings, the UK's most popular source for news and information is the news.bbc.co.uk, which regularly attracts a unique audience of at least two million visitors per month. In the last six months, its audience peaked in June 2002 when over three million people went to the site from home or work. More
ACNielsen U.S. and The Lempert Report, in conjunction with the Food Marketing Institute (FMI), has announced the launch of Facts, Figures & The Future, a monthly e-publication that provides food retailers with a comprehensive review and analysis of consumer trends, their impact on the retail environment, and future thinking. More
ACNielsen U.S. has announced that its Convenience Track service now reports on sales of numerous over-the-counter (OTC) remedies, making it the only information service to track sales of such products in convenience stores. More
According to the latest research from Nielsen//NetRatings, Nectar, the UK's newly launched loyalty scheme for Debenhams, Sainsbury's, BP and Barclaycard customers, attracted over 1.84 million visitors in its first month of launch. The websites of two of the partners in particular, Sainsbury and Barclaycard, experienced a 50% increase in traffic in September. More
Airline websites are more popular than ever in Europe, according to the latest research from Nielsen//NetRatings. Following September 11, the last quarter of 2001 saw the travel sector struggling economically, and there was speculation that the airline operations would be hit by a downturn. More
Latest research from Nielsen//NetRatings reveals that online map websites in Europe, such as multimap.com and streetmap.co.uk in the UK, mappy.com in France, map24.com in Germany and karthotellet.com in Sweden have experienced a growth of almost 300% in the last 12 months. More
BookTrack Australia, an ACNielsen Australia and Whitaker joint venture, has announced a change in name to Nielsen BookScan, as parent company, VNU, renames its Media and Entertainment Division under the Nielsen brand worldwide. More
Arbitron has recently announced an update on the status of its Portable People Meter development programme in the USA, a new radio, television and cable audience ratings technology that Arbitron has been testing in Philadelphia since the fourth quarter of 2000. More
Newly released research from Nielsen//NetRatings shows that the number of households using broadband Internet connections in the UK is lower than in any other country in Europe. More
ACNielsen U.S. and Lumina Americas Inc. have announced the launch of a joint service to provide clients with end-to-end Hispanic marketing solutions. The joint service, E2E Hispanic Market Solutions, will provide companies with a complete marketing package - from conducting market research and developing an integrated marketing plan to executing the plan and assessing the results. More
Simmons Market Research Bureau in the US has recently introduced Simmons Behaviorgraphics a proprietary data integration technique that links data from the Simmons National Consumer Study with Nielsen Media Research's National People Meter database using segments based on similarity of viewing behaviours in the two databases. More
When it comes to major sponsorship events like the World Cup, non-sponsoring companies can choose to take a back seat, or they can apply clever marketing strategies to offset the heavy exposure and endorsement of a competitive brand sponsorship, according to findings from a recent ACNielsen Online study. More
New research recently released by ACNielsen U.S. shows that organic food buyers are extremely loyal to the category, and intend to keep buying, while non-buyers have virtually no interest in organic products. More
ACNielsen U.S this week unveiled Sales Management Planner (SMP), a new Web-based sales management system accessed through the ACNielsen Answers Internet portal. More
The latest audience figures from Nielsen//NetRatings on the Internet and Channel 4's own TV audience figures show that the recent Big Brother TV series recorded unprecedented levels of interest on both the web and TV during May, June and July. More
Nielsen Media Research has just announced the appointment of Peter Cornelius to the position of managing director, Nielsen Media Research Australia. More
NetRatings last week acquired a controlling interest in NetValue, an international provider of Internet audience behaviour measurement services. More
Lack of job security, a deteriorating global economy, health and the threat of terrorism are all factors keeping consumers in the Asia Pacific region up at night, according to a recent ACNielsen Consumer Confidence Poll conducted in July this year. More
Online estate agents in the UK have experienced a surge in visitors to their sites so far this year, and have been able to convert them into loyal customers, according to the latest research from Nielsen//NetRatings. More
ACNielsen U.S has announced a major upgrade to its industry-leading category management intelligence system, Category Business Planner. A new set of facts, known as 'baselines,' has been added to the system. Baselines are estimates of how much volume a product would have generated without in-store trade promotion activity, enabling clients to measure the incremental impact of their promotions. More
Arbitron Inc has this week announced that it will expand its Portable People Market trial in the United States. More
Nearly 8 million Hispanics are thought to have accessed the Internet last month. This compares to some 6.7 million users during June 2001, making Hispanics the third largest ethnic group currently going online. This is according to new data just released by Nielsen NetRatings More
ACNielsen U.S. has announced that its category management intelligence system, Category Business Planner, is to be made available to more companies through an alliance with CROSSMARK, a leading sales and marketing agency serving clients in the consumer products industry. More
Nielsen//NetRatings has this week acquired, from AMR Interactive, both the Australian home and work measurement panels and existing Jupiter Media Metrix client contracts for Internet Audience Measurement. More
ACNielsen has recently launched an innovative new service for manufacturers and retailers, The ACNielsen Global Passport - an on-line product catalogue and new product registration service. More
England versus Argentina proved to be the most popular match with FIFA World Cup viewers during the week of June 3-9. It succeeded in capturing the largest overall audience so far, placing it within the top five worldwide, according to new Nielsen Media Research data. More
More than 31 million people tuned in to see Senegal's first-round victory over France in the 2002 FIFA World Cup - making it the most-watched match of the opening weekend (May 31) - according to preliminary audience estimates for 17 countries released this week by Nielsen Media Research. More
In 2001 three of the five fastest growing food and beverage categories in the global marketplace were drinks, led by prepared alcoholic beverages, according to a recent study released from ACNielsen. Water and drinkable yogurts also made the top five. Out of more than 90 categories reviewed, only nine grew by 10% or more in 2001. More
Nielsen Media Research (International) has predicted an overall global ad spend recovery for the second half of 2002. In a study released recently, Nielsen has detailed how spend in the world's 14 key ad markets fell by 5 percent during 2001, with a modest total upturn now due by the end of 2002. More
ACNielsen U.S. has this week launched a new prescription and over-the-counter medicines research service called Homescan RX/OTC Consumer Panel. More
Marketing, media and research giant VNU has just completed two in-depth, one-day presentations in both London and New York. More
Sending and receiving e-mail was the dominant online activity in 12 countries over the past six months, with Australians leading the way, according to the Nielsen//NetRatings First Quarter 2002 Global Internet Trends report. More
In a further move towards concentration in the Internet panels sector, NetRatings has acquired ACNielsen eRatings.com and in a separate transaction, Jupiter Media Metrix's contracts for European Internet audience measurement. More
Latest research from ACNielsen's US Consumer Pre*View service, released during the annual Food Marketing Institute Convention, shows that consumers are planning to cut back on restaurant dining, sentiment towards American made grocery products is declining and ethnic shoppers in the States are embracing healthy eating. More
ACNielsen Media International has acquired the right to use Radiocontrol, a measuring technology developed by Telecontrol, a GfK subsidiary, for radio ratings in 19 countries in the Asia Pacific region. More
The chairman and CEO of VNU media research business, Michael P. Connors, has announced that the Nielsen brand name is to be expanded to all international markets and also linked to the company's global entertainment information businesses. More
ACNielsen Media International has just won a new, five-year contract to provide television audience ratings in Ireland. The contract takes effect in September 2003 and runs through to August 2008, with an option to extend the agreement through to August 2010. More
China has taken second place in the race for the world's largest at-home Internet population, according to new Nielsen//NetRatings data. More
Packaged grocery inflation in Australia settled at a fairly benign 3.5 percent in March 2002, down from 5 percent at the end of 2001.This is according to the latest findings from a new ACNielsen study into grocery prices down under. More
UK households fall into one of six main types when it comes to retailers' promotions, with many termed 'Low Price Fixture Ferrets', 'Promotion Junkies' or 'Stock Pilers'. This is according to the findings of new retail consulting data released this week by ACNielsen. More
ACNielsen U.S. has fully acquired the alcohol beverage information services it previously jointly-owned with Adams Business Research. The specialist research, known as LiquorScan, is to now be operated across the States by ACNielsen alone. More
Internet researcher Nielsen//Netratings has this week launched a new Web measurement system in the shape of its 'marketview' tool. This is designed to deliver competitive website analysis as well as media buying/selling intelligence. More
Preview details of VNU's performance for last year outline the company's exceptional 2001 trading, including the acquisition of ACNielsen and the sale of the Consumer Information/Educational Information group. More
According to the latest Nielsen//NetRatings data, broadband usage out-paced narrowband usage for the first time in January in the USA, as broadband surfers logged 1.19 billion hours, accounting for 51% of the 2.3 billion hours spent online during the month. By comparison, broadband users spent 727 million hours online in January 2001, accounting for 38% of the total time spent online. More
Australia's overall 2001 advertising economy has been depressed by a decline in major category advertising post September 11. This is according to the latest annual advertising expenditure figures released by ACNielsen Media International. More
ACNielsen Burke Institute and Burke, Inc. have entered into a joint venture to combine the ACNielsen Burke Institute and Burke's The Training & Development Center under one organization to be named The Burke Institute. This joint venture will bring together the faculty and course content from both organisations, combining over 70 years of marketing research knowledge. More
ACNielsen U.S. has released findings from its new Consumer Pre*View service that provide positive news for the domestic consumer packaged goods (CPG) industry. More
Over 90% of senior executives in the Australian direct mail industry believe that the country's new Privacy Act will impact on their businesses to some extent. This is according to the detailed findings of the first ACNielsen MailTrack survey of Australian direct mail online released this week. More
Almost two thirds of Australians think the world economy is heading for recession. This is the headline finding from a new Asia Pacific online survey on consumer confidence from ACNielsen. More
It will be no surprise that J K Rowling's 'Harry Potter & the Philosopher's Stone' made No.1 Best Selling Title and Children's Title in Australia in 2001, and that positions 2, 3 and 4 were also dominated by the other three Potter titles, according to BookTrack's Australia's inaugural annual Top 5000 bestseller chart. More
ACNielsen U.S has found the University of Michigan's respected Consumer Sentiment Index to be a good predictor of future changes in consumer purchasing of food, health and beauty aids, and non-food consumer packaged goods (CPG). More
ACNielsen Media International has signed a three-year regional contract with Crown Media International, Inc., which operates the Hallmark Channel outside of the United States, to deliver television ratings in Australia, India, Singapore and Taiwan, effective immediately. More
ACNielsen U.S. has announced the release of Category Business Planner version 1.1, which incorporates numerous enhancements to its new Web based category management intelligence system. More
ACNielsen Media International has appointed Lorraine V. Hadfield as the new managing director for North America. She has been tasked with overseeing media research operations in Canada and advertising information services in the US. More
Book sales down under have rocketed in the lead up to Christmas. The buying rush has meant that the value of book sales has risen by 23% compared to the corresponding week in 2000. These are the latest figures to be revealed from ACNielsen BookTrack this week. More
NetRatings and Jupiter Media Metrix have received a request for additional information from the Federal Trade Commission in the USA (commonly known as a 'second request') relating to the pending acquisition of Jupiter Media Metrix by NetRatings. More
Susan D. Whiting has been named President and Chief Executive Officer of Nielsen Media Research, the US television ratings company, effective from the beginning of next year. She had been President and Chief Operating Officer since May of this year and first joined the company in the late 1970s. More
The fastest-growing, top 10 UK grocery brands today are Muller and Flora, both enjoying year-on-year sales growth of a fifth. Checkout magazine's new ranking also reveals a grocery market of intensifying competition, with 61 brands all gaining annual sales. More
ACNielsen Media has recently been awarded a new two year contract to supply Discovery Networks Asia with cable and satellite ratings data across five of the network's Asia Pacific markets. More
ACNielsen U.S. and ACNielsen Canada have decided to combine their separate retail tracking services. SCANTRACK North America will now represent the combined system of ACNielsen's SCANTRACK in the United States and MarketTrack in Canada. More
Latest BookTrack figures show that Australian sales of Peter Carey's "True History of the Kelly Gang" have gone through the roof since the book won the world-renowned Booker Prize, reporting five times as many sales as before the prize was announced. More
According to a new study from ACNielsen, only 43 consumer product brands ring up annual sales of more than US$1 billion each and so can be considered truly global. More
New media research from ACNielsen has revealed the extent of ad revenue decline amongst Britain's national newspapers. The latest figures show that spend has probably fallen by 10% (some £21 million) year on year. Worst hit has been The Financial Times, with an alleged slip of around 40% in ad income. More
ACNielsen, Kantar Media Research (KMR) and the Indian Market Research Bureau (IMRB) have announced their intention to form a new joint venture by the end of 2001. The undertaking will focus on a highly comprehensive measurement of TV audiences and advertising expenditures within the Indian region. More
K.N. Tang, chairman of ACNielsen Asia Pacific, has decided to retire from the company at the end of 2001, after 33 years of service. Meanwhile, Frank Martell will succeed Tang as chairman. More
Autometrics, a specialist in automotive e-commerce performance measurement, has teamed up with Nielsen//NetRatings to provide the automotive industry with a standard in Internet audience information throughout Europe. More
ACNielsen U.S has delivered the first sales information and insights from its new Wal-Mart Channel Service. More
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Sales of packaged groceries in Australia increased over the last month, in the wake of the September terrorist attacks on the US and the collapse of Ansett, according to ACNielsen's latest Scantrack retail measurement information. More
ACNielsen in the USA has recently announced that it will add local market data for meat snacks to its convenience channel sales information service, Convenience Track. Information about the category will expand beyond a "Total US reporting" category and will be available for 30 major markets beginning in the first quarter of 2002. More
Starting with the May sweep in 2002, Nielsen Media Research is to use People Meters as its standard methodology for collecting television audience estimates in Boston in the USA. More
Key Account Data (the release of data by individual retailers) has brought about a recent and major transformation within the world of retail market research. However, a recent paper from ACNielsen in the UK shows that researchers are only now really beginning to tap into this data's true potential. More
Nielsen//NetRatings has received government approval to conduct Internet research in China. In doing so, the Nielsen//NetRatings service is the first and only service to be officially approved by the Chinese Government to measure consumers' Internet behaviour. More
Source Interlink, the leading provider of magazine information and sales data in North America, has entered into an exclusive five year marketing agreement with ACNielsen. Under the terms of the agreement, ACNielsen will provide Source Interlink with weekly, scan-based magazine sales data from more than 200 of the nation's major retail chains representing over 25,000 stores. More
ACNielsen Media International has been awarded a contract by The Australian Suburban Newspapers Association to conduct readership surveys over the next two years. More
Around the world, some 429 million people are now believed to have Internet access, according to a new Nielsen//Netratings survey. Within Europe alone, more than a quarter of all homes are connected via a home PC, compared with one-third of all homes in Asia Pacific and nearly half of American households. More
Coca-Cola is still the UK's biggest consumer brand, but Britons are developing a taste for health foods and Australian wine. This is the headline conclusion of the annual survey of the UK's top fifty brands conducted by ACNielsen and Marketing magazine. More
Nielsen//NetRatings has released the first set of data on the at-home surfing behaviour of Internet users in South Africa. This service represents the company's first attempt at tracking within Africa. The research covers the range of Internet user behaviour from data collected from randomly selected home consumer panels. More
Surprising new research just released by Nielsen//NetRatings shows that North America is unique in having a majority female Internet audience. This is in stark contrast to audiences in European countries, such as Germany, where men form the clear majority. More
Feasibility testing of the Arbitron Portable People Meter (PPM) system has progressed on from its first US phase. PPM has now moved into a test phase with the help of Nielsen Media Research involving the greater Philadelphia DMA. More
New research from ACNielsen.consult has revealed that, despite the relative infancy of the Australian Internet b2b marketplace, total trade volume for online exchanges amounted to A$120m for 2000/01. Detailed findings have just been released in its latest iB2B report. More
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