Senior Digital Media Buyer - B2C and B2B Panels Remote, USA $ competitive salary - (posted May 14 2026)

Company: Full Circle Research
Advertisers Ref: MrWeb/Sr Media Buyer
MrWeb Ref: 162956

Job Spec:

Reports to: CPO


Description

The Sr. Digital Media Buyer is responsible for designing, executing, and scaling paid media strategies to recruit and grow high-quality B2C and B2B research panels. This role requires proven experience in digital media buying, acquiring both consumer and professional audiences and a track record of successful campaign management.


Roles & Responsibilities

• Panel Acquisition Strategy (B2C & B2B)
  • Develop, execute and continuously optimize paid media strategies specifically focused on panel recruitment for both consumer and business audiences.to ensure alignment with goals, audience and KPIs.
  • Plan, launch and manage campaigns across social, programmatic, paid search, email, and direct media buys to drive qualified panel sign-ups.
• Budget Management
  • Own and manage the media-buying budget, with clear allocation of resources between B2C and B2B.
  • Optimize spend based on cost-per-acquisition (CPA), lifetime value (LTV), and panel quality metrics.
  • Monitor campaign-level budgets and deliver accurate monthly reconciliation and forecasting.
  Campaign Optimization
  • Analyze acquisition funnels end-to-end (impression -> click -> registration -> validation -> engagement).
  • Optimize creative, targeting, bidding strategies, and landing environments to improve both conversion and respondent quality.
  • Implement and monitor tracking systems to ensure accurate attribution and data integrity.
  • Apply brand safety and fraud prevention measures aligned with panel quality standards.
• Collaboration
  • Partner with Product, Panel, Operations, Data Quality and Marketing teams to align acquisition strategies with panel health and usage needs.
  • Collaborate with external partners (i.e., ad networks, media platforms) to unlock new acquisition channels and high-quality supply sources.
• Reporting & Analysis
  • Track and report performance across B2C and B2B acquisition pipelines on a daily, weekly, and monthly basis.
  • Provide channel-level reporting with clear insights into volume, cost efficiency, and respondent quality.
  • Translate performance data into actionable recommendations to improve acquisition strategy and panel outcomes.
• Industry Trends
  • Stay current on digital acquisition trends, especially as they relate to identity, targeting, privacy, and fraud in panel recruitment.
  • Continuously test new platforms, formats, and data sources to improve reach into hard-to-access B2B audiences and high-value consumer segments.

• Experience
  • Bachelor's degree in marketing, business or related field
  • Minimum 5-7 years of B2B/B2C digital media buying experience with direct responsibility for audience acquisition.
  • Demonstrated success building and scaling both B2C and B2B audiences/panels
  • Experience in market research, panel recruitment, lead generation, or data-driven acquisition environments strongly preferred.
• Expertise
  • Deep understanding of performance marketing, audience targeting, and acquisition funnel optimization
  • Proven ability to manage high-budget campaigns with measurable ROI.
  • Strong analytical capabilities with the ability to translate complex data into clear actions
  • Experience optimizing for both volume and quality (e.g., validated users, engagement, retention)
  • Strong focus on data integrity, accuracy, and fraud mitigation in acquisition strategies.
• Proficiencies
  • Media buying platforms (e.g., Google Ads, Meta Ads Manager, LinkedIn Campaign Manager)
  • Programmatic platforms and DSPs
  • Analytics and tracking tools (e.g., GA4, pixel/tag management)
  • MS Office / data analysis tools.
• Core Competencies
  • Strong project management skills with the ability to manage multiple acquisition pipelines simultaneously
  • Proactive, test-and-learn mindset with a focus on continuous optimization
  • Excellent communication and cross-functional collaboration skills
  • Ability to operate independently while aligning with broader organizational goals
  • Detail-oriented with strong organizational and time-management discipline
  • High level of professional integrity and commitment to data confidentiality.

Who to contact: Apply here

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