Qualitative Research Manager Remote, USA Competitive salary - (posted May 22 2026)
Company: Toluna Advertisers Ref: MrWeb/1435MrWeb Ref: 162980
Job Spec: Toluna is the global research and insights leader that enables businesses to make smarter, data-driven decisions - faster. For 26 years, we have partnered with the world's leading brands, delivering transformative impact through our advanced technology platform, comprehensive solution portfolio, expansive global first-party panel, and world-class team of leading research experts. Since 2019, we've made significant investments in artificial intelligence to enhance automation, accelerate insight delivery, and unlock deeper understanding at scale. With 40+ offices worldwide, Toluna operates in 70+ countries, redefining the future of insights. Learn more at www.tolunacorporate.com
Introduction:
We're seeking a Qualitative Research Manager to join our fast-paced qualitative team. In this role, you'll be developing and successfully executing qualitative research projects leveraging a wide variety of methods. These methods include online and in-person focus groups and IDIs; online bulletin boards, mobile diaries, digital ethnographies, and a host of our new and exciting solutions.
Responsibilities:
- Responsible for effectively working on all aspects, both internal and external, of a qualitative client project from beginning to end, including but not limited to:
- Writing project materials (such as screeners and discussion guides),
- Coordinating logistics with the Project Management department,
- Managing fieldwork,
- Skillful moderation,
- Drafting analysis/reports, including visual/video storytelling,
- Ensure all stakeholder expectations are successfully managed.
- For hybrid projects - ability to work with quantitative research managers to integrate quantitative and qualitative findings into a combined, story-led, insightful report.
- Qualitative methodologies you should be familiar with: Online bulletin boards; online and in-person in-depth interviews and focus groups; mobile diaries, ethnographies, shop-a-longs, and AI-moderated Qual.
- Qualitative project types you should be familiar with: exploratory/foundational and creative testing, Concept development, Pack and product exploration, brand positioning/equity, and U&A studies.
- Possesses the ability to work outside of normal business hours, understanding that qualitative research often requires irregular hours to conduct research on participants' schedules and will include travel for in-person fieldwork and client presentations as needed.
Your profile:
- Bachelor's degree in a related field (marketing, research, sociology, psychology, anthropology, communications).
- Minimum of 4+ years of related Qualitative research experience and demonstrated business experience in applying qualitative research techniques.
- Excellent verbal and written communication.
- Excellent interpersonal skills with the ability to develop effective working relationships and rapport with both internal teams and external clients as well as research participants. Demonstrated teamwork and team orientation.
- Growth mindset, and AI-forward
- Multi-country qualitative project experience a plus.
- Moderation accreditation a plus (Burke, RIVA).
Our Values:
Acting with Ownership- Demonstrating individual accountability
Bringing a forward mindset- Being action-oriented, bold and entrepreneurial
Collaborating with Curiosity- Exhibiting teamwork through togetherness
Discussing openly, committing jointly- Sharing your views openly
Embracing empathy- Being egoless & caring
What we offer:
At Toluna, we're all about creating a welcoming, diverse workplace where everyone can thrive. We offer competitive pay, great benefits, and plenty of opportunities to grow within our global team. Inclusion and respect are at the heart of what we do. Our community connects over 72 million people across 70 countries. If you're passionate about making an impact, we'd love to have you on board.
Other Benefits: Medical, dental, vision, company-paid short-term and long-term disability and AD&D insurance, life insurance, and a 401(k) with company match, flexible PTO, and a WFH model.
Join our global team. We welcome big thinking and reward great work
Who to contact: Apply here
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