Market Research Manager - Tourism and Events Strategy Darwin, NT, Aus $AUD 117,356-126,251 + Super - (posted May 29 2026)
Company: Resources Group Advertisers Ref: RH280526MrWeb Ref: 162996
Job Spec: Ready to lead insight-driven strategy for one of Australia's most exciting tourism destinations?
Resources Group is proud to be partnering with the Northern Territory's Department of Tourism and Hospitality on this newly created Market Research Manager role designed to drive strategic research across destination marketing, visitor economy growth and major events across the Northern Territory.
This role is particularly well-suited to an agency researcher with a sense of adventure who is looking to make a client-side move.
This is a rare opportunity to step into a highly visible role where your insights will directly influence tourism strategy, brand positioning, campaign effectiveness, major events investment, visitor experience and exciting future growth opportunities across the Northern Territory. You'll join during a major organisational transformation, helping shape how strategic insights support decision-making.
You'll partner closely with marketing, events, business intelligence and government stakeholders, turning complex data into commercially relevant, actionable insights.
Key Responsibilities
- Lead strategic tourism and events research programs
- Manage external research agencies and procurement processes
- Design and oversee quant and qual research studies
- Evolve segmentation frameworks and continuous tracking programs
- Deliver strategic insights into visitor behaviour, brand health and market opportunities
- Translate technical findings into compelling stakeholder narratives
- Support evidence-based decision making across marketing, policy and destination management
- Present findings to senior leaders and cross-functional teams
- Contribute to capability building within the wider insights function.
Key Skills & Experience
- Background in market research, strategic insights or customer insights
- Strong quantitative and qualitative research capability
- Experience working across tracking, segmentation or strategic insight programs
- Comfortable translating data into commercially relevant recommendations
- Confident engaging with both technical and non-technical stakeholders
- Curious, adaptable and strategically minded
- Able to thrive within fast-moving, evolving environments
- Degree qualified in market research, economics, statistics, social sciences or similar
- Transferable sector experience strongly considered.
Beyond the role itself, this is an opportunity to experience a genuinely unique lifestyle destination. Think tropical sunsets, national parks, festivals, fishing, outdoor living and a strong sense of adventure, all while working on projects that directly shape the future of tourism and events across the Northern Territory.
Excellent employee benefits are on offer, including 6 weeks of recreation leave, alongside the chance to build your profile within a highly visible strategic insights function.
Relocation assistance can be provided for a strong interstate candidate. Applicants must hold Australian Citizenship or Permanent Residency.
Referrals welcome!
About Resources Group
We are the Leading Global Talent Agency for Insights, Analytics & Data Strategy. Our consultants take the time to truly understand your career aims and are dedicated to providing tailored, impartial advice to find you the very best career move. We have access to an unrivalled and exclusive range of job opportunities with trailblazing agencies and blue-chips across Australia, NZ and APAC.
Resources Group's Diversity and Equality Policy determines that we submit applicants to our clients on the basis of merit and ability, regardless of race, colour, age, disability, family responsibilities, gender, marital status, nationality, religious or political views or affiliations, sexual orientation or socio-economic background.
Who to contact: Please contact Rowan Haylett at Resources Group on 04498 80582 to discuss things further, or email rhaylett@resourcesgroup.com
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