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Commercial Lead
Bangkok, On-site
Competitive salary - (posted Jun 15 2026)

Company: Toluna
Advertisers Ref: MrWeb/1452
MrWeb Ref: 163038

Job Spec: Toluna is the global research and insights leader that enables businesses to make smarter, data-driven decisions - faster. For 26 years, we have partnered with the world's leading brands, delivering transformative impact through our advanced technology platform, comprehensive solution portfolio, expansive global first-party panel, and world-class team of leading research experts. Since 2019, we've made significant investments in artificial intelligence to enhance automation, accelerate insight delivery, and unlock deeper understanding at scale. With 40+ offices worldwide, Toluna operates in 70+ countries, redefining the future of insights. Learn more at www.tolunacorporate.com.


Introduction:

We are looking for a Commercial Lead in Thailand to take the business into the next phase of growth, leveraging all the assets that are now part of the Toluna group, following the successful acquisition of MetrixLab, and to continue building our successful, harmonized and unified team. This role involves leading the commercial business unit in Thailand, to ensure that you and they can grow the local business.


Responsibilities:

  • Build a high-performing commercial team, who will develop and grow their portfolio of clients. Support them in building strategic account plans and growing their business. Mentor, coach and develop all commercial team members, and execute bi-annual reviews for line reports.
  • Manage the local markets pipeline and forecast, ensuring you are delivering growth and delivering on all commercial KPIs that you are set (primarily Bookings & Revenue).
  • Be active and visible on all large pitches and with the largest accounts. Ensure your team is providing a strong impact on your client's businesses. Be the key PoC on large clients with regional/ global presence.
  • Support the NBD directors on proposals and pitches.
  • Develop strategies for existing and growth accounts and partner with the Regional MD in preparing business cases. Actively contribute to driving strategic initiatives within the country to drive business growth.
  • Coach your commercial team and support them in their development.
  • Set the cultural tone and embed the right values within the team. Partner with the Research Director in the market to build a unified culture. Create a company culture that continues to encourage collaboration, trust and unity.
  • Represent the company in external conferences and client partnering thought leadership events.

Your Profile:
  • Extensive commercial experience, selling research and/or platform (ideally both) and delivering sustained and significant growth.
  • Extensive experience successfully leading, developing and shaping a team.
  • Strong client network in SEA and experience working with global multi-national brands in SEA.
  • Ability to understand client needs and demands in a research context
  • Excellent listening skills
  • Has solid knowledge of research methodology and content
  • Has excellent interpersonal skills with the ability to develop effective working relationships with both internal partners and external
  • Great communication skills
  • Hands-on and proactive
  • Embodies the values of Toluna
  • Working from the office 3-4 days a week minimum.

Our Values:

Acting with Ownership: Demonstrating individual accountability
Bringing a Forward Mindset: Being action-oriented, bold & entrepreneurial
Collaborating with Curiosity: Exhibiting teamwork through togetherness
Discussing openly, committing jointly: Sharing your views openly
Embracing Empathy: Being egoless & caring

What we Offer:  

At Toluna, we're all about creating a welcoming, diverse workplace where everyone can thrive. We offer competitive pay, great benefits, and plenty of opportunities to grow within our global team. Inclusion and respect are at the heart of what we do. Our community connects over 72 million people across 70 countries. If you're passionate about making an impact, we'd love to have you on board.

Join our global team. We welcome big thinking and reward great work.

Who to contact: Apply here

Please say that you found the vacancy on TRC / MrWeb! Thanks for your interest.

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