Senior Qualitative Strategist - B Corp Certified Consultancy Melbourne, Aus $AUD 100,000 + Super - (posted Mar 13 2025)
Company: Resources Group Advertisers Ref: RH010325MrWeb Ref: 162094
Job Spec: The cool stuff we thought you would want to know about our client...
A unique market position: This is not your average agency. An electric fusion of brand developers, cultural and behavioral experts, strategic planners, and consumer insights specialists. These guys talk to clients about actions. All projects involve strategy, and they use their expertise to help their clients and brands be heard with a clear voice that resonates with consumers.
More than just research: Working at a deeper level with clients. Things don't stop with a debrief. Much of their work continues through to brand and creative development and output.
Brand experts: Able to answer big and small questions, they are highly proficient across Opportunity Identification, Marketing Strategy Development, Brand Positioning, Brand Story & Identity Development, Marketing Communication, Creative Strategy Development and Brand Measurement.
Key responsibilities:
- Managing and strengthening client relationships
- Unpacking client problems and designing research frameworks
- Qualitative consumer engagement techniques - focus groups, workshops, ethnography etc
- Synthesising, analysing and contextualising data
- Delivering impactful strategies in creative, inspiring stories
- Trend blogs and written pieces detailing the changing culture of consumers and brands
- Spotting opportunities to evolve the client's thinking and your own.
So, what's cool about you?
You will likely have worked previously in market research, brand strategy or planning.
You love asking questions! When it comes to your work you leave no stone unturned. You love nothing better than charting the unknown and fully immersing yourself in a new client or sector.
You love speaking to people and doing qual! Be it in the group room, in the home, in a store, at a party, on the street, or online - you'll love creative approaches to getting to qual insights.
You are a brand fanatic! When it comes to brands you love them all, and you can cross-pollinate learnings and observations about your own brand experiences into your work.
You get things done! You will be able to roll your sleeves and juggle many balls.
In return, you will get to work with a team that supports and respects each other, where personal and professional development is taken seriously. They offer flexible working and great office space as a well-rounded health and wellness program.
About Resources Group
We are the Leading Global Talent Agency for Insights, Analytics & Data Strategy. Our consultants take the time to truly understand your career aims and are dedicated to providing tailored, impartial advice to find you the very best career move. We have access to an unrivalled and exclusive range of job opportunities with trailblazing agencies and blue-chips across Australia, NZ and APAC.
Resources Group's Diversity and Equality Policy determines that we submit applicants to our clients on the basis of merit and ability, regardless of race, colour, age, disability, family responsibilities, gender, marital status, nationality, religious or political views or affiliations, sexual orientation or socio-economic background.
Who to contact: Please contact Rowan Haylett at Resources Group on 04498 80582 to discuss things further, or email rhaylett@resourcesgroup.com
Please say that you found the vacancy on Greenbook / MrWeb! Thanks for your interest.