Qualitative Strategy Consultant - Big Brands. Big Questions. Auckland $NZ 70-90,000 + benefits - (posted Sep 22 2025)
Company: Resources Group Advertisers Ref: GL160525MrWeb Ref: 162498
Job Spec: Join a Strategy Insights Consultancy that is expert in solving marketing challenges. They leverage consumer insights to help big brands answer big questions, such as:
- Why is my brand losing relevance?
- What can I do to innovate and grow?
- How can I price more effectively?
- How do consumers perceive my category and brand?
- What is the future of retail?
Digging deep into consumer behaviour, culture, opinions and attitudes, you'll love solving such questions with entirely bespoke research solutions. This new role sits in theirexpert qualitative team.
Key Responsibilities:
- Help to manage and strengthen client relationships
- Help unpack client problems and design research frameworks
- Work closely with recruitment suppliers to set up qual fieldwork
- Jump into qualitative fieldwork - facilitate groups, workshops and ethnography
- Help manage online communities and moderate online discussions
- Conduct thematic analysis of qualitative data
- Synthesise, analyse and contextualise data to craft insights stories
- Craft impactful presentations, reports, videos and other deliverables.
What we're looking for:
You're a cultural sleuth. Passionate about talking, observing people and developing a deep contextual understanding of behaviour and motivation.
You have a previous experience in a similar strategic insights agency, so you understand (and have experience of) the flow of a research project: proposal writing, designing discussion guides, setting up fieldwork, facilitation, data analysis, generating strategy, reporting and presenting.
There'll be heaps you're still learning but the fundamentals are there. Now, you're looking for a home where you can stretch and develop with fantastic training, exposure to new methods, new ways of thinking and exciting client problems.
We'd love to see experience of working with commercial clients as this team works with major Retail, FMCG, Telecommunications and Quick Service Restaurant clients.
What's the agency vibe?
- Smart. Strategic. Consultative.
- International footprint
- Flat line structure so you'll be totally immersed with seniors working on projects.
- Tech enabled and hot on integrating AI
- Hybrid working
- Fab office you'll want to spend time in.
Ready for a bigger, better challenge?
About Resources Group
We are the Leading Global Talent Agency for Insights, Analytics & Data Strategy. Our consultants take the time to truly understand your career aims and are dedicated to providing tailored, impartial advice to find you the very best career move. We have access to an unrivalled and exclusive range of job opportunities with trailblazing agencies and blue-chips across Australia, NZ and APAC.
Resources Group's Diversity and Equality Policy determines that we submit applicants to our clients on the basis of merit and ability, regardless of race, colour, age, disability, family responsibilities, gender, marital status, nationality, religious or political views or affiliations, sexual orientation or socio-economic background.
Who to contact: Send your CV to Gemma Lewis (Director, APAC) at glewis@resourcesgroup.com or call Gemma on 04524 17265 for a confidential discussion about this role and other related opportunities.
Please say that you found the vacancy on Greenbook / MrWeb! Thanks for your interest.