AD/D - Mixed Methods and Communities - Mat Cover (12-month contract) London / hybrid - 3 days per week in office To c.GBP 65,000 + Bens - (posted Sep 23 2025)
Company: Spalding Goobey Advertisers Ref: 817975MrWeb Ref: 162507
Job Spec: Small but perfectly formed and in a vibrant part of London. Our client is a full-service research and marketing agency, specialising in the Kids and family space and driven by insights that are powered by a vibrant and engaged community and online panel.
The wider team are creatives, strategists and comms experts and they have a need for someone to cover their insights offer on a maternity cover basis.
The insights team stimulates and embeds the key learnings and trends from the community into the rest of business. They then create influencer and integrated communication campaigns and advertising across all the channels that is on target and informed.
They specialise in insights, research, strategy and creative execution and work with world-leading clients that are in interested in the younger segment and their families.
They strive to give kids a voice and endeavour to be the go-to global business producing communication campaigns and business strategies for their clients. They are ambitious and driven company but it's a fun excitable culture full of enthusiasm. They try hard not to be too grown up and have 'Be more Kid' sessions to get their tone of voice right.
We are looking for a qual led mixed methods insight professional with research agency commercial training who knows how to get the best out of a community. Alternatively, you could be from the client world and be a sector expert. Either way you should have an interest in the topic area.
You will be both a visionary and a doer: helping to shape direction within the company's strategic framework, identifying growth opportunities, and representing their thought leadership, while also being involved in the day-to-day projects and delivery. You will also be responsible for growing and managing the research community of kids, ensuring it remains an engaging, compliant, and scalable platform for insight generation. Additionally, you will oversee trend tracking and forecasting within the kids and family industries, translating insights into reports and thought leadership pieces that shape both client strategies and industry conversations.
Who to contact: Email your CV (in confidence) to sga@spalding-goobey.co.uk, quoting the reference above, or contact Andrew Goobey, Andrew Mercer, Caroline Rock or Rebecca Meaton on 020 7287 7237
Please say that you found the vacancy on Greenbook / MrWeb! Thanks for your interest.