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Research+Results, Munich, October 23rd - 24th 2019


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Event details


Media Research Summit 2019

13/6/19 - 09:00-17:15

Media Research 2019 showcases cutting edge insight methodologies being used to reach audiences and to understand the impact of media campaigns.

Hear how research is feeding into better content development, strengthening consumer engagement & trust and uncovering true brand impact across the media mix.

  • Discuss how best to build trust and maximise engagement with key audiences
  • Examine a range of cutting edge techniques being used by Google & Twitter for measuring online marketing effectiveness and brand performance
  • Explore how Sony Pictures Television is embedding an agile consumer co-creation methodology to develop new TV content
  • Gain insights from F1 on the world's first in-home biometric survey to evaluate and maximise fan engagement during live sport events
  • Hear the BBC's journey to developing an innovative passive cross media measurement tool delivering holistic insights into audience behaviour
  • Analyse the impact Sky achieved by combining digital ethnography and semiotics to boost content engagement across all of its content touch points.
For further info, please visit www.mrs.org.uk

The Venue

Radisson Blu Edwardian, 9-13 Bloomsbury Street, London, WC1B 3QD

Costs

Members: £480 + VAT / Non-Members: £610 + VAT / Company Partners: £350 + VAT