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A Smart Guide to Business Research
September 4 2001

 

BIG (the special interest group for B2B researchers) is organising a two day training course on 9-10 October in central London entitled " A Smart Guide to Business Research." The event aims to provide a comprehensive insight into current thinking and practice when researching business markets.

The aims of the event are:

  • To provide business researchers with less than five years experience with a broad overview of the skills required to research business markets and to demonstrate how they differ from consumer markets.
  • To understand the B-2-B research process from both the client and agency perspective.
  • To offer guidelines to success in researching business markets and how to overcome the problems and pitfalls that may be encountered in different market sectors.


The course will run through the whole research process from initial problem definition, to research design, implementation and analysis, through to problem solving and the use of research for decision making in business markets.

The course is being led by Pene Healey, an independent business consultant since 1990. Pene is currently a director of BIG and editor of the BIG newsletter.

The event will include presentations from the following speakers:

  • Keith Bailey, Nokia Mobile Phones.
  • Liz Montgomery and Roger Fisher-Payne, NOP Business.
  • Neil McPhee, MSS Marketing Research.
  • Andy Dexter and David Smith, Citigate DVL Smith.
  • Phyllis Macfarlane, NOP Research Group.
  • Panos Manolopoulos, Lightspeed Research.
  • Kjell de Orr, Research International.
  • Glenys Wolstenholme, Defence Diversification Agency (DDA).


For further information and booking, visit www.mrweb.co.uk/big



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