|
Changes at Roy Morgan International | February 11 2003 |
|
Nick North, London-based Marketing Director for Roy Morgan International, is to leave the company on February 14 to pursue other interests. Nick North has played an important role in the introduction of Roy Morgan Single Source to the United Kingdom. Head of media services for Roy Morgan Research, William Burlace, will take on the direction of development for Roy Morgan in the UK, operating from both Australia and the UK. Gordon Heald will continue as London-based Chairman of Roy Morgan International. In addition, Sergey Dorofeev, Roy Morgan Technical Director, will be taking up residence in London, followed later by William Burlace. Dr Dorofeev has worked extensively in the application of mathematical modelling to readership, especially in the area of reach and frequency calculations. Mr Burlace commented 'We are pleased by the high standard of our pilot survey results when benchmarked against both independent external measures and our own international comparisons. We believe that the advantages offered by a comprehensive Single Source survey are of great significance to any advertiser, agency or media operator intent on pushing the margins of possibility. We are excited that we can bring to the UK marketplace something unique and valuable in terms of ability to drive profitable leverage.' For further information visit www.roymorgan.com Simple printable version of this article. Email this article to a friend.
|
|
