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Bluecore
Retail marketing and customer matching company Bluecore has hired Sherene Hilal as VP, Product Marketing and Business Operations, and Stephen Papa as Head of Product, Platform and Data Integrations. Both were formerly on the product team at BlueKai (now part of Oracle).
Bluecore's AI-driven platform responds to customer behavior with personalized communications. The firm says more than 400 direct-to-consumer brands and retailers use its platform, which is built on first-party data assets in excess of 400 million individual customer IDs across a combined retailer catalog of more than 125 million products.
Hilal brings seven years of digital marketing experience, driving product development, enterprise readiness and strategy. At BlueKai/Oracle she was Senior Director of Outbound Product and Management, developing and defining the platform's new 'Data as a Service' category.
Papa, who will oversee development and refinement of the company's core technology, brings more than twelve years' experience in platform, and user-experience and product integrations. He was previously BlueKai/Oracle's Senior Director of Product Management.
Bluecore COO Rob Holland says of the appointments: 'Most of our customers already possess a wealth of data - their challenge lies with activating that data in specific ways to drive business outcomes in a fast-paced retail environment. Sherene's and Stephen's experience in data and identity management will allow Bluecore to further its mission to empower retailers to discover their best customers by activating their data asset'.
Web site: www.bluecore.com .
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