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Feefo
UK company Feefo, which develops technology for reviews and customer insights, has appointed Keith Povey as Director of Marketing.
Feefo provides businesses with the tools to collect purchase-verified reviews and data-driven insights from customers, backing up the legitimacy of all feedback by matching it to a real transaction. Povey (pictured) joins after working at all levels of the technology industry, from start-ups to global enterprises including IBM. Most recently, he worked for security solutions integrator Optiv as Senior Director, Content, Digital & Demand Generation in Colorado, having previously been the firm's EMEA Marketing Director in London. Earlier, he was Head of Field Marketing, UK&I at Verizon, and Head of Marketing at C View Technologies.
In his new role, Povey will help develop Feefo's marketing strategy as the company further develops its customer-based business intelligence platform. CEO Matt West comments: 'It's great to have someone on board with as much talent, experience, software-insight and energy as Keith, to create and drive our new marketing strategy. We are fast expanding our portfolio of customer experience solutions, delivering unique and fully actionable insights that use data to completely transform how our clients interact with their customers'.
Web site: www.feefo.com .
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