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Potloc
In Canada, sampling platform Potloc has appointed Brian Murphy as Director of Acquisition Operations and Alexandre Valladon as Director of Acquisition R&D efforts.
Potloc, which has headquarters in Montreal and offices in Toronto, Paris and Geneva, uses the targeting capabilities of social media platforms such as Facebook, Twitter, LinkedIn and Instagram to survey precisely defined and hard-to-reach audiences. The firm's potential available surveying audience is more than 3.8 million social media users worldwide, which Potloc says allows it to sample specific niches based on detailed demographics, locations, purchasing behavior and other criteria.
Murphy joins after more than eight years at Yellow Pages, latterly as Senior Manager - Social Media Solutions and earlier as a Data Analyst. In his new role, he will lead the Acquisition Operations Team, while focusing on analyzing present and future methods of survey acquisition. Valladon was previously Director of Performance Media at Omnicom Media Group, where he was involved with social, search and display.
CEO and co-founder Rodolph Barrerre comments: 'Both Brian and Alex bring a strong understanding of digital media and solid management experience that will help our company grow and bring value to our customers. I appreciate the hands-on approach they each have and look forward to welcoming them to the team'.
Web site: www.potloc.com .
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