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Marketing Workshop
US insights firm Marketing Workshop has promoted long-time exec Stacy Nelson-Barker to the role of Director of Research.
Atlanta-based Marketing Workshop provides support for positioning, branding, targeting, segmenting, developing and refining, messaging and tracking, including via its own researchWISE approach. Nelson-Barker (pictured) joined nearly more than 24 years ago as a Project Manager, and more recently served as Senior Account Manager, designing and managing custom research projects for B2B and B2C organizations across a wide variety of industries.
Commenting on the promotion, company President Cari Pirello said: 'The success of our business is largely associated with how clients experience us consultatively along with the actionability of the insights we deliver. Stacy is a standout among marketing researchers who personifies these pillars of Marketing Workshop's operating philosophy'.
Web site: www.mwshop.com .
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