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Suzy
New York-based consumer insights platform Suzy has given former employee and current TikTok marketing head Sofia Hernandez a seat on its Board of Directors.
Suzy combines research tools with its own consumer network, to connect brands directly with their target audiences and re-target them for more detailed qualitative insights. Earlier this year, the firm launched an audience-powered research solution called Suzy Solutions, through which large enterprises and brands can customize their market research and gather rapid consumer insights.
Hernandez (pictured), who joins the firm's Board with more than eighteen years' experience, currently serves as Head of North America Business Marketing at TikTok. Before this, she was Suzy's Chief Client Officer, in a role which saw her help establish the firm's initial go-to-market strategy, product roadmap, and industry positioning. Earlier, she was EVP, Head of Client Partnerships at Publicis-owned digital agency MRY, and she served as SVP Global Brand Director at Leo Burnett's luxury marketing agency Atelier.
Matt Britton, founder and CEO of Suzy, comments: 'Sofia is an incredible addition to our Board, and we're thrilled to welcome her unparalleled expertise and insightful perspective back to our team. In Suzy's early stages, Sofia was pivotal in building and growing strong partnerships with our largest brands, which enabled us to create a platform our customers love. We're expanding rapidly and augmenting our Board with leaders like Sofia is essential to preparing us for what's next.'
Web site: www.suzy.com .
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