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PPL Insights
In the UK, consumer and sensory research specialist PPL Insights has appointed new graduates Lottie Hayward-Williams and Abi Brown as Research Executives.
Founded in 1995 as Product Perceptions, PPL Insights has a purpose-built, in-house facility from where it conducts sensory profiling and analysis to understand the sensory aspects of a product - not influenced by issues such as branding or pricing. In addition, the firm undertakes face-to-face and online quant and qual MR, to offer insights into clients' products, markets and customers.
Hayward-Williams joins with a BA in Spanish and Iberian Studies from the University of Warwick; while Brown completed an MA in Globalisation, Business & Development at the Institute of Development Studies, having previously gained a BA in Business Management & Marketing at Nottingham Trent University.
The company's MD Yvonne Taylor comments: 'It's great to have such bright graduates joining the business. We are in a period of growth and Lottie and Abi will be a key part of our consumer research teams.'
Web site: www.pplinsights.com .
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