| |
MESH Experience
Analytics and insight consultancy MESH Experience has appointed former Yonder Consulting exec Robin Mahachi as Senior Analyst.
The London-based firm , which also has offices in New York, collects and analyses data on what people experience about a brand, including paid, owned and earned touchpoints. Its Real-time Experience Tracking (RET) approach captures 'every' encounter people have with brands 'in the moment'. In recognition of client demand, the company says it is focused on expanding its Data function to provide consultancy and solutions on data ecosystems, from data lakes through to data fusion.
Mahachi (pictured) joins from Yonder, where he was a Data Scientist, specialising in statistical models for clients, after completing his MSc in Business Analysis and Consulting at the University of Strathclyde. In his new role, he will work alongside fellow analyst Javin Fletcher, the Research teams, and Data Quality Manager Martin Daniel.
MESH Experience founder and CEO Fiona Blades comments: 'I'm delighted Robin has joined us - there are some complex data issues our clients are seeking help on and I know Robin will be an integral part of the team to come up with some great solutions'.
Web sites: www.meshexperience.com .
|
