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GBK Collective
In the US, consumer behavior and analytics consultancy GBK Collective has added audience measurement specialist Anthony Palomba to its Advisory Board.
New York-headquartered GBK Collective, which also has operations in Chicago, Los Angeles, London, Philadelphia and Seattle, offers a proprietary research model combining sector knowledge, research expertise and data analytics to help clients understand industry trends. Palomba (pictured) currently serves as Assistant Professor at the University of Virginia Darden School of Business where he teaches leadership communication and business analytics. His research aims to help companies looking to better predict media consumption habits based on audience personalities, demographics, and lifestyles. In addition, he has worked on studies that examine consumer behavior - demonstrating how cross-platform consumption of NFL sports clips and Madden NFL game play can influence consumption decisions in other categories.
Earlier, Palomba partnered with Nielsen to conduct research on how millennials consume and use entertainment and media content, products and services, and he worked at Ipsos. GBK Collective CEO and co-founder Jon Greenwood comments: 'Anthony is a visionary with a deep understanding of how media, advertising and technology innovations influence consumer behavior and media selection decisions. We're thrilled he's advising our team, further building on our expertise working with brands to improve audience measurement and better predict outcomes with target customers.'
Web site: www.gbkcollective.com .
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