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AbelsonTaylor
Chicago-based health and wellness ad agency AbelsonTaylor has appointed Rebecca Visconti as Vice President of Marketing Intelligence, leading a team which provides clients with data, analysis, insights, multi-touch attribution models, predictive data intelligence, and success metrics.
Visconti (pictured) joins from bioidentical hormone replacement specialist Biote Medical, where she served as Head of Analytics. Prior to this, she was VP of Operations and Client Strategy and Director of Digital Analytics at consumer agency Belo + Company. She is also a Professor of Digital Marketing and Analytics in the professional education program at Southern Methodist University in Dallas.
In her new role, Visconti oversees all aspects of the agency's marketing intelligence services, reporting to Christopher Dimmock, SVP, Integrated Strategy, who comments: 'Rebecca brings a wealth of technical and analytical experience to her leadership role at AbelsonTaylor, which is absolutely essential in developing effective marketing campaigns in today's data-intensive world. But she also brings strong marketing, team building, and collaboration skills and the ability to use fact-based information to drive measurable business success.'
Web site: www.abelsontaylor.com .
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