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Touchstone Research
US-based consumer insights firm Touchstone Research (TSR) has promoted Sara Sidlowski to Senior Project Director in its Qualitative Recruitment Research division.
TSR is a full-service MR firm headquartered in New Haven, Connecticut, with expertise in sectors including youth and family, media and entertainment, technology, UX, toy and doll, CPG, food and beverage, apparel and retail, and VR/AR.
Sidlowski (pictured) joined in 2019, and has since managed several hundred research projects, overseeing service-recruitment studies as well being a lead moderator for Touchstone's VR Research division. Responsibilities have also included overseeing a team of recruiters, managing project scheduling with clients and participants, screener development, and creative problem solving for 'difficult' recruits.
In her new role, Sidlowski will serve as a senior leader on TSR's Qualitative and Recruitment Project Management teams, while continuing to support the firm's core technology, media and entertainment, and youth and family client accounts. Maegan Juul, Senior Research Manager, comments: 'Sara has played a significant role in the ongoing success and growth of our Qualitative and Recruitment divisions, and it has been amazing to see her progress and development at TSR over the past few years. She has become such a valuable member of the team and is a great role model and mentor for junior staff. We look forward to having Sara continue her growth at Touchstone as she steps into this new role'.
The firm, which also has teams in eleven other US states, is online at www.touchstoneresearch.com .
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