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StackAdapt
StackAdapt has appointed former Trade Desk SVP Business Development Katy Friday as Vice President for its Central region, joining its revenue leadership team.
StackAdapt's AI-powered Marketing Platform promises marketers the ability to reach, engage and convert audiences with precision, driving measurable results across the customer journey. The company was founded in 2014 by Vitaly Pecherskiy, and now includes a number of measurement and insights features: a self-service footfall attribution solution launched in 2023, tools developed in partnership with omniscreen TV measurement provider Samba TV; and a new measurement, planning and targeting features for CTV advertisers, including UX, reporting and analysis tools, launched nine months ago.
Friday spent twelve years at The Trade Desk, leading national independent agency and political business across North America, structuring complex commercial partnerships and driving growth.
The firm is online at www.stackadapt.com .
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