Latvian Expansion for Analytics Firm

Finnish web analytics firm Snoobi Oy has continued its international expansion with a localised Latvian offering. The service, provided in the Latvian language, will be distributed via subsidiary operation Snoobi Latvia SIA.

The firm's tool offers web site traffic analysis to enable users to uncover what visitors do online, which organizations they belong to and how they arrived at a site in the first place.

This launch was timed to coincide with a recent product upgrade which delivers all key figures produced by web site traffic via e-mail. Snoobi Latvia SIA has also localized the rest of the firm's services and will offer customer support and training via its Riga-based offices as well as online services via the web site.

'We are excited about the launch of our services in Latvia,' said CEO Jukka Ropponen. 'We believe that it is vital to make this type of service available in local languages to ensure that business decision makers have access to fast and correct analysis to drive their business decisions.'

Snoobi Oy employs 37 people in Finland, and its 2009 turnover is expected to be c.EUR 2,9m. The company also has offices in Estonia and the Netherlands, and is online at www.snoobi.com .