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Partners Promise Better Ad Targeting
Predictive marketing specialist [x+1] and marketing optimization firm Coremetrics have announced a partnership to offer improved display ad targeting using robust web analytics data.
[x+1] will use Coremetrics AdTarget™ syndicated data to serve more closely targeted ads through its Media+1 display advertising optimization solution, which uses customized audience segments to aid ad buying and campaign personalization.
Dedric Choi, Vice President of Partnerships and Strategy at [x+1], says the tie-in 'will allow us to further segment and target audiences using critical information about users' behavior on websites, while at the same time freeing our clients from the burden of redundant tagging.' John Squire, Chief Strategy Officer at Coremetrics, comments: 'By adding AdTarget's sophisticated filters and segments to its Media+1 solution, [x+1] can now further optimize ad relevancy by zeroing in on specific audience segments using information like combinations of sales, conversion events, page views and registrations.'
Web sites: www.coremetrics.com and www.xplusone.com .
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