Blueview Buys Tech Outbound Specialist

In the UK, technology-led marketing agency Blueview has acquired Logicall Results, which offers market research, lead generation and appointment setting for the technology sector.

Headquartered in Reading, Berkshire, Logicall Results conducts quant and qual telephone surveys including mystery calling, channel audits, awareness and preference monitoring. In addition, the firm offers telemarketing, data management and event management.

Established in 2002, it now employs more than 180 full time employees in the UK and in its Australasian offices in Sydney.

Blueview is a full service marketing and customer management agency founded by serial entrepreneur Graham Ede three months ago. It provides strategy and consultancy, consumer insights, analytics and planning, database design and management, as well as creative and design services, advertising, web design and online engagement activities.

The company has also acquired London-based digital agency Glass, which supplies web design, search and viral marketing across all digital channels.

'We're moving fast at Blueview to make sure that our service capabilities are comprehensively 360°, both in terms of consultancy and delivery,' Ede said. 'The acquisition of Glass and Logicall Results are important contributors to that range of capabilities.'

Web sites: www.blueviewgroup.co.uk and www.logicallresults.co.uk .