WDMP Hires for Insight and Data Roles

London-based communications agency WDMP has appointed Glen Patrick to head its Planning, Insight & Analytics team, and Lucy Acheson to lead its data function.

For the past two years, Patrick has been MD of marketing group GAP Marketing Associates, prior to which he worked for Publicis-owned Ninah Consulting, where he helped develop analytical models to prove the value of marketing and steer the correct apportionment of marketing investment. Before this, he was Client Services Director and served on the board of marketing agency Euro RSCG Worldwide.

Acheson worked at EHS Brann Discovery on the development of the Diageo CRM platform for global roll-out.

MD Gavin Wheeler comments: 'Clients are increasingly asking us to help them create smarter business solutions that can not only deliver significant efficiency improvements but also increase consumer saliency and therefore value. Glen and Lucy bring considerable additional brain power plus a huge amount of experience in this field.'

WDMP creates client campaigns using a range of media from direct marketing, poster, press, radio, online and TV, and is online at: www.wdmp.co.uk .