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ResponseTek Adds Social Media Monitor
Information provider and CEM software firm ResponseTek Networks Corp has launched an application to monitor brand 'buzz' on Twitter, including scans for positive or negative sentiment.
The new tool, named Media Aggregator, can be bought as a standalone product or as part of the company's flagship CEM (customer experience management) software platform ResponseTek:CEM alongside existing modules Feedback Management, Market Research and Knowledge Management. It promises a single, integrated software platform that combines media mining, reporting, analytics and action management for content from Twitter and other web sources including mainstream and speciality news networks and blogs. Findings of the tool's advanced text mining and sentiment analysis engine are bundled as hot topics of current discussion, and users are guided to establish an action plan.
Gord Elder, Product Group Director at ResponseTek says a lot of companies are 'struggling to wrap their heads around the sheer volume of information' from these new sources. ResponseTek President & CEO Syed Hasan comments: 'We see the established worlds of enterprise feedback management, market research and media monitoring converging, and social media is both an important and a disruptive influence. Our clients are very sophisticated, and want total brand management solutions, so we needed to show them how Twitter and other online brand perception channels can be a legitimate source of business intelligence.'
Founded in 1999, ResponseTek has offices in Vancouver, Toronto and London, UK and a home page at www.responsetek.com .
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