Iconoculture Hires for Packaging Research Launch

In the US, consumer research firm Iconoculture has launched a service to reveal how consumers' values influence their packaging preferences. It will be run by two newly appointed industry veterans with a combination of nearly 50 years' packaging expertise.

The firm's new Global Packaging Advisory Service gives access to a combination of packaging-centric consumer research and advisory support from a specialized team, and is designed to offer a comprehensive view of packaging trends, innovations and market opportunities.

New hires David Luttenberger and Lisa McTigue Pierce will lead the initiative. Through observation and analysis, the pair will provide a holistic understanding of how consumer trends, lifestyles, habits and purchasing motivators are the key to the 'future of packaging'.

With 21 years' experience in the packaging field, Luttenberger most recently worked as a Director of Packaging Strategies, where he had responsibility for conferences/events, multi-client research reports, and single-client consulting. Before this, he spent ten years as Chief Editor of Package Printing magazine and Packaging Technology & Engineering magazines.

For the past 27 years, McTigue Pierce has researched and written hundreds of articles about packaging trends and technology. During her career, she has held senior-level editorial positions with leading packaging publications, including: Flexible Packaging<.I>, Food & Beverage Packaging and BNP Media.

'All too often, communications between teams break down due to a lack of understanding as packaging relates to consumer insights and how this plays out across the different functions,' stated McTigue Pierce. 'We understand the 'why' behind the 'what' and can translate that so it becomes relevant for packaging.'

Minneapolis, MN-based Iconoculture was founded in 1992 and is online at www.iconoculture.com .