Brace of Expert Hires for comScore

Online measurement firm comScore has appointed industry veterans Anne Hunter as Vice President of Advertising Effectiveness Products, and Daryl McNutt as Vice President of Marketing Solutions, Media.

Hunter, who joins with more than 13 years' industry experience, most recently served as VP of Strategic Insights at AOL, where she integrated sales strategy and research staff from multiple companies to form the Platform-A team.

Prior to this, Hunter served as VP of Data and Analysis at behaviorally-targeted online ad network Tacoda before its acquisition by AOL. She was previously Director of Advertising Sales and Operations at 24/7 Real Media, and Associate Manager of Advertising at Hearst New Media.

Before joining comScore, McNutt was the VP of Client Services for Specific Media, where he handled business intelligence strategy and related technology services, focusing on the company's analytical applications and data intelligence. Prior to this, he was VP of Marketing Planning and Analysis for Photoworks, and Analytical Data Manager for the Seattle Times.

comScore President & CEO Dr Magid Abraham comments: 'We are eager to leverage Anne and Daryl's extensive industry expertise to strengthen our leadership in digital media and advertising effectiveness. The addition of these talented individuals further demonstrates comScore's commitment to cultivating the brightest minds in the industry to help our clients optimize their digital business performance.'

Web site: www.comscore.com .