GfK Healthcare Introduces Managed Markets Omnibus

In the US, GfK Healthcare has introduced a quarterly omnibus, 'Managed Markets Delegates on Demand', to provide pharma marketers with access to a panel of key decision makers.

The new service provides a third-party perspective from 30 panelists, including 20 pharmacy directors and 10 medical directors.

Clients participating in the study can tap the panel with up to ten questions each quarter, or through a full year subscription through which they can add new questions each quarter or retain the same questions and benefit from tracking the results.

Deliverables include a quarterly data report, incorporating charts and graphs for closed-ended questions and full verbatims for open-ended questions. Information gleaned from the data can be complemented by consultative support from senior-level marketing researchers.

Delegates on Demand is an offering of GfK Healthcare's Managed Markets Practice Area; a business unit focused on meeting the marketing research needs of pharma clients working across the managed markets landscape.

'In today's market, clients are being more judicious in the research they are fielding and repurposing secondary data in order to try to glean the information they need,' states Sue Ramspacher, SVP of the Managed Markets Practice Area. 'However, as a result there are a lot of questions that are being left unanswered, and Delegates on Demand addresses these needs through a cost-effective, flexible and reliable means to reach the most important managed markets knowledge leaders.'

Web site: www.gfkhc.com .