Firms Link to Develop Aus / NZ Insight Communities

US-based Communispace - which creates online customer insight communities - has partnered with Australian ad hoc market research agency Colmar Brunton to develop private online communities in the Asia Pacific region.

The pair will develop and manage communities for brands targeting Australian and New Zealand consumers, to provide a deeper understanding of shoppers across the region.

As part of the agreement, Colmar Brunton will tap its knowledge of the local market and familiarity with local trends, customs and cultures to help set up communities for Communispace clients in AsiaPac. It says this will 'greatly enrich' conversations and ideas generated within the client communities.

Anne Massey, MD, Asia Pacific at Communispace explains: 'Colmar Brunton's team of market researchers adds a vital cultural understanding of and physical presence to our communities. The end result will be much richer consumer insights and interactions for both current and new customers in the area.'

The firms will initially focus on helping companies within the food and beverage sector, an industry where they already have strong client relationships and an understanding of the market.

Web sites: www.communispace.com and www.cbr.com.au .