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Firms to Provide Customer Data to Retailers
In the US, marketing agency Mercury has partnered with customer analytics firm CadenceQuest to deliver a self-service platform that provides in-depth information about customer behaviour to marketing and merchandising decision makers.
The new CadenceQuest Customer Insight solution allows users to perform analyses on targeted customer segments, to enable them to create more successful direct marketing programs.
It has been designed to help retailers make more customer-driven decisions around store openings, best customer retention strategies, competitive threat defense, targeted customer acquisition and new sub-brand (store-within-a-store) launches.
'Our solutions let retailers maximize their resources to more effectively understand and deliver on customer needs,' stated Robert Ghafouri, CadenceQuest President and CEO. 'The combination of Mercury's marketing expertise and our customer analytics platform will enable retailers to translate valuable customer knowledge into highly profitable retail marketing programs.'
Web sites: www.mercury-agency.com and www.cadencequest.com .
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