Arbitron Tool Offers Access to Performance Metrics

In the US, ratings giant Arbitron has developed a tool promising radio stations 'easier access' to performance metrics across multi-station portfolios.

The firm says its new 'Arbitron Survey Analytics Program' (ARB-ASAP) web-based dashboard will help radio station managers and program directors identify trends and competitor performance, as well as make comparisons with Arbitron sample performance.

It has been designed to enable users to quickly aggregate data and track performance by all metrics, through a user-friendly interface.

'We believe that these upgrades will help ensure that we deliver the tools that radio stations need to make the most informed decisions about their stations,' stated EVP Alton Adams.

The service will launch in October and will be provided to Arbitron eBook clients at no additional cost.

Additionally, Arbitron has updated its suite of software products to enable programmers to delve deeper into PPM data and more fully understand listeners and their behaviour.

Last week, the firm announced the formation of a task force of radio and advertising industry leaders to develop an ongoing measure of 'affinity', designed to 'reflect the advertising value of the relationship listeners have with their stations'.

Web site: www.arbitron.com .