GfK Romania Expands with New Call Centre

GfK Romania is opening a CATI call centre in Iasi, which CEO Andi Dumitrescu says will allow the firm to contain costs and improve services.

The new 72-workstation centre will enable multiple interviewing sessions for employee satisfaction surveys, loyalty studies and mystery shopping-type research.

In addition, by expanding the use of its CAPI In Home method (computer assisted personal interviewing), Dumitrescu says the firm has reduced the project completion timeframe, by eliminating the time used for sending the questionnaires via postal services.

Founded in 1992, GfK Romania focuses on custom research, ad hoc research, consumer panels, and retail and technology research using both qual and quant methodologies.

The firm recently reported first-half sales of more than 16.5m lei (EUR 3.9m), comparable to the first half of 2008.

Web site: www.gfk-ro.com .