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Sermo Hones Physician Panels
US online physician community provider Sermo has launched an on-demand offering, which enables users to engage with and start private online conversations with a targeted group of medical practitioners.
 The new Sermo Panels tap into the firm's online community of more than 110,000 practising MDs, to encourage them to contribute to private online discussions, and exchange clinical insights and best practices.
Using the new panels, businesses can select a targeted group of physicians to share observations and knowledge on clinical products, treatment practices and marketing strategies. They can also use the MD Selection Service (MDSS) for demographic targeting by topics of interest, clinical expertise, ranking and level of influence within the Sermo community.
In the private online workspace, users can test sample messages and strategies in real-time with practicing physicians across 68 specialities. They can also conduct 'key opinion leader' meetings to share observations and solicit feedback, while obtaining information from 'online influencers'.
Over time, the firm says that physician behavior and changes in perception can be tracked to validate companies' brand positioning and strategy.
'Because physicians on Sermo are already collaborating and sharing insights online, it's easy to mine - on-demand - expert medical observations,' explains co-founder and EVP Gina Ashe. 'This is a game-changing tool for any company that needs high-quality insight from US physicians.'
Web site: www.sermo.com .
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