Booth Joins B2B Specialist Circle

Growing UK B2B firm Circle Research has appointed former MDL Director and Partner Andy Booth as Client Director.

Booth has more than thirty years' experience in the business intelligence field, starting as a Unilever graduate trainee working in their wholly owned agency RBL. He worked client side as Research Manager at British Airways, in Brussels leading DHL's global research function and as European Marketing Manager at UPS; then returned to the providers as a Research Director at change management consultancy MSB (Managing the Service Business) and latterly, from 2000 onwards, at Marketing Direction Ltd (MDL).

In addition to service sector consulting and NPD work, his expertise is focused on travel, tourism and logistics/distribution.

Chairman David Willan comments: 'We're absolutely delighted that Andy is joining Circle... Since the launch of Circle in 2006 we have remained true to our original vision for the company - a vision that is based upon our firmly held belief that research buyers want to deal with a senior team of sector specialists - people with a client-centric approach and deep understanding of customer issues and business imperatives. Our team is focused upon delivering this vision and Andy will be an integral part of this'.

The company is on the web at www.circle-research.com .