Audience Measure Added to In-Store Screens

In Canada, motion-media specialist tava touchpoints has added audience measurement to its in-store digital media screens, which have been lowered to eye-level to improve customer engagement.

By incoporating its tavaMeasures™ automated solution, the firm says it is able to employ sensors and automated biometric face detection tools to count shoppers who look at screens, and thus quantify the success of in-store digital marketing programs.

Pulse Analytics Reports are then generated to provide breakdowns of how long people look at screens, and count audience numbers by demographics such as time-of-day and gender.

'We are not in the business of capturing as many eyeballs as possible,' says President Alex Karch. 'We are in the business of delivering compelling programming and relevant marketing that educates and entertains the consumer, and has a quantifiable impact for retailers through sales and shopper experiences.'

The Vancouver-based firm is online at www.tavatouchpoints.com .