New CEO for Ad Researcher Ipsos ASI

Ad research specialist Ipsos ASI has promoted Alex Gronberger to the post of Chief Executive Officer, based in its Chicago office.

Originally from Argentina, Gronberger commenced his career with Unilever, where he spent ten years managing various brands across Argentina, Colombia and the US. From there, he joined Ipsos in 1995, where he became a Partner and founder of Ipsos Advertising Research in Latin America and built ad research specialist teams in Argentina, Brazil, Mexico, Columbia, Venezuela and Chile.

In 2002, Gronberger was named President of Ipsos ASI Europe, based in Paris, and in 2007 he relocated to Chicago to start up Ipsos ASI's Global Client organization and work as President of Ipsos ASI Emerging Markets.

'These are exciting times. Over the next few months, we will be launching new products even more adapted to the demands of our clients,' said Gronberger. 'Together with our team's top notch service, I am positive that Ipsos ASI is in the best position to continue growing our partnerships with the world's leading advertisers.'

Ipsos ASI provides a full range of ad pre-testing research solutions including copy testing, ad tracking and brand equity evaluation.

In August, the firm appointed former Lightspeed CEO Anne Hedde as Global President, responsible for worldwide project management and all aspects of business in the US.

Web site: www.ipsosasi.com .