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Quantivo to Uncover Online Media Behavior
Behavioral analytics specialist Quantivo has launched a solution to provide online media audience insights, designed to help clients expand audiences, keep visitors engaged and maximise profits across audience segments.
The new 'Quantivo for Online Media' solution, has been designed to help marketers generate new traffic by referring sites and content that drives clicks, registrations, and ad impressions.
It enables marketers to uncover content-specific customer segmentations based on complex behaviors; as well as offering insight into where visitors come from, what they do online and how they consume content.
'We took key insights gained from working with leading online media companies and pre-built behavioral reports that will give every media company immediate knowledge of why their customers do what they do,' explained CEO Brian Kelly. 'These show how visit frequency impacts value and the behavioral signals that can be used to drive even more value.'
Quantivo for Online Media is a complete solution that includes Quantivo Analyzer, Quantivo Enrich, 22 online media Instant Insights and a professional services package.
Web site: www.quantivo.com .
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