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New Data Product Targets Retail Opportunities
US-based population estimate firm Synergos Technologies Inc. (STI) has launched a new data product, STI: Market Outlook, which measures annual retail sales and expenditures by common retail categories and product lines, helping clients to target unmet consumer demand.
The data quantifies supply and demand for products and services in 31 retail categories and 40 retail product categories, helping to identify growth opportunities and gaps in the market. The new product provides retailers and other location-focused businesses with information on current consumer demand for products in specific trade areas; current supply in the area; and a comparison of the past year's consumer demand for products with the current year's demand.
The firm's President Robert Welch comments: 'Retail supply-and-demand gaps exist in most U.S. markets. Quantifying these gaps helps retailers immediately see where new sales opportunities exist. STI: Market Outlook adds this compelling data to retailers' current market research activities. This is a huge advantage in today's challenging economic climate, where every decision needs to be backed by solid research.'
The company's existing products include STI: LandScape and its flagship offering, STI: PopStats. Web site: www.synergos-tech.com .
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