Partners Expand Video Game Ad Tracking

Multi-screen measurement specialist Rentrak Corporation has formed a data integration partnership with Electronic Entertainment Design and Research (EEDAR), a business intelligence and research firm offering insight into the video game industry.

Rentrak's Video Game Ad Monitor service offers users access to an interactive database, featuring new release and catalog video games with pricing and full-color advertising circular images for the US, Canada and Latin America.

EEDAR's GamePulse solution allows clients to integrate published or actual sales data from any region in the world alongside marketing, review score, consumer awareness, demographic and game feature data for historical and upcoming video games.

Through the partnership, Rentrak's ad tracking data will be merged with EEDAR's proprietary dataset containing more than 12 million facts on over 10,000 video games.

'The integration of Rentrak's Video Game Ad Monitor data into GamePulse will allow our joint clients to further analyze methods of marketing video games in order to more effectively promote future titles,' stated EEDAR Chairman Greg Short.

Web sites: www.rentrak.com and www.eedar.com .