MarketTools Rolls Out DIY Communities Tool

Online research specialist MarketTools has launched a new self-service tool to enable users to create and deploy online communities, through which they can engage in real-time conversations with their current or target customers.

The new 'MarketTools Community Manager' Software-as-a-Service (SaaS) product allows users to set up and deploy online communities in minutes, and these can include features such as forums and discussions, stories and articles, blogs, image and video galleries and text analysis.

Client Dave Alampi of business software firm Infor said that the tool will provide his firm with further opportunities to generate insights through customer interaction.

As the latest addition to the MarketTools portfolio of solutions, Community Manager fully integrates with the firm's Survey Manager, Panel Manager, and CustomerSat tools.

'Organizations are looking for ways to engage in two-way conversations with their customers, and online communities meet that need,' stated Mark Frost, MarketTools' EVP and General Manager, SaaS Products. 'MarketTools Community Manager gives organizations a self-service solution for establishing online communities quickly, and at a fraction of the cost of competing full-service offerings.'

Web site: www.markettools.com .