Mobile Intelligence Firm Names New CEO

UK-based Business Logic Systems - which provides real-time customer intelligence for mobile network operators - has appointed Vodafone's former CMO Tim Yates as CEO, to lead the firm's global expansion.

Founded in 1996, Business Logic Systems offers the 'InTelestage' portfolio of products, which interprets customer usage and behavioural data, to provide an overview of customer activity.

Yates joins with more than 25 years' experience in commercial operations and marketing for consumer and telco brands including Gillette, Guinness, T-Mobile and Vodafone.

Prior to joining, he spent six years with Vodafone; latterly as Chief Marketing Officer (CMO) in the UK, and before this, as the UK's Consumer Business Unit Director. Previously, he was Marketing Director at T-Mobile UK, and Commercial Director at One2One.

'Tim has exactly the right combination of leadership, vision, industry insight and knowledge to drive our penetration of mobile markets across the globe,' stated Sir Peter Michael, Chairman of the Stockford Group, which recently led a £2.8m investment in Business Logic Systems.

The firm, which has offices in the UK, Malaysia and Australia, as well as a development centre in Romania, is online at: www.businesslogicsystems.com .