Diciamo Tool Seeks Customer Agenda

In the UK, customer feedback technology provider Diciamo has launched a new service, 'Your Impressions', which it says allows customers to address issues that concern them rather than forcing them through rating scales.

Bristol-based Diciamo provides systems and processes that enable clients to manage and monitor their customers' experiences. Its new software and consultancy package surveys customers to find out what they actually think about a company, instead of asking for satisfaction ratings on a pre-set agenda. Once the data is collected, Diciamo provides advice on how best to address the specific concerns identified.

MD Mario Dolcezza says the idea behind the tool is to build positive, loyal advocates, who not only spend more but also generate a word-of-mouth buzz that enhances a business's brand and reputation.

'Businesses need to think about looking after their existing customers, as they are the ones who will be talking about them and recommending them, or not, if they have a bad experience,' explains Dolcezza. 'We work with the client to provide an understanding of what it is their customers want and how they can provide a better product or service.'

Web site: www.diciamo.co.uk .