MMA Taps Former Yahoo! Insights VP

Synovate-owned Marketing Management Analytics (MMA) has engaged the talents of Yahoo!'s former Customer Insights VP Michele Madansky, to ensure it includes the latest digital thinking and research in its models and advisory services.

MMA uses marketing mix modeling to help companies plan, measure, validate, and optimize their marketing performance.

In her new role as Senior Digital Advisor, media research and ad effectiveness consultant Madansky will be active in MMA client projects where digital media plays a major role in marketing activities. She will also participate in MMA's Client Digital Summits, designed to provide an understanding of how to better measure digital efforts.

At Yahoo!, Madansky was responsible for market research efforts supporting product, marketing, sales and corporate needs. While there, she built a Global Market Research team, which grew from nine to 40 researchers. Prior to this, she founded and developed the marketing mix modeling and analytics division of Grey Advertising, which was branded Grey Insight Partners, and began her career in the Marketing Sciences group at BBDO Worldwide.

'Having someone of Michele's caliber and background join us will help elevate our digital media capabilities to the next level,' stated SVP and Client Officer Steve Tobias. 'Our clients will gain from her keen ability to diagnose and recommend effective online approaches that will transform and reinvigorate their digital marketing practices.'

Web site: www.mma.com .